Ziad Elwan

Responsible for managing all regional marketing activities regarding GIT and CVS product lines in full co-ordination with the Head Office in KSA.
- Develop the strategic marketing plan which identifies the critical success factors and the marketing tactics and programs for each individual market place for the range of products.
- Ensure that the tactical plan is implemented in line with corporate strategic product objectives.
- Produce sales/production forecasts and monitor progress.
- Constantly monitor sales targets and ensure that they are met.
- Allocate promotional budget splits between countries and products.
- Anticipate current and future trends in disease management and market environment which are likely to affect the performance and potential of the product.
- Act as marketing hub for all marketing activities.
- Develop and maintain key relationships with KOL.
- Gain in depth market understanding by evaluating market dynamics and potential growth opportunities.
- Carry out IMS and sales analysis, co-ordinate corrective measures with other Departments.
- Continually monitor competitor`s products and marketing
- Liaise with other Product Managers to discuss new market trends.
- Constantly monitor promotional activities.
- Work with local market sales teams to ensure that all marketing activity is understood.
- Train sales staff on the marketing campaigns and promotions.