Ziad Ramadan

• Led the marketing strategy and expansion efforts for a B2B healthcare technology company across the Egyptian and Saudi markets
• Developed content, SEO, and lead generation strategies tailored to clinic owners, healthcare professionals, and medical centers
• Managed advertising budgets, media planning, audience targeting, and Meta campaigns to maximize marketing efficiency and lead generation
• Generated 58 qualified demo bookings and 1, 097 conversations in one month while maintaining a cost per conversation of only 18.37 EGP through continuous campaign optimization

• Managed and optimized Snapchat and TikTok advertising campaigns targeting the Saudi E-commerce market
• Achieved an average CTR of 2.5%, maximizing conversion rate and impressions through audience targeting and creative testing
• Utilized GTM, Google Analytics, Microsoft Clarity, and Yandex dashboards for tracking and
performance analysis
• Managed daily budgets and bids to improve ROAS and reduce CPC
Delivered concise performance reports and insights to guide ongoing optimization