Trade Marketing Manager
Nada Dairy
Total years of experience :19 years, 3 Months
My responsibilities include:
Develop trade Marketing activities and rolls out marketing calendar on the category, brand, channel or store basis to ensure it is supported with the proper selling tools.
My accountabilities:
Strategic Planning: Assists the Marketing Director and the key accounts team in planning/ reviewing annual promotion calendars and channel-specific activities aimed at achieving the required growth. Keeps abreast of shopper insights, trade marketing and advertising activities and develops an analytical understanding of key drivers within the diferent channels to recommend/ tailor high impact marketing initiatives. Calendar: Builds on national promotional calendar and works with KAMs to translate into account specific initiatives and rolls out/ implements trade marketing calendar including national promotions, product launches…etc. according to the approved fact sheets to market share. Competitors: Monitors new package launches, evaluates the brand position in the market regarding package, pricing, competitiveness and highlights activities taking place to defend channels against attack by competitors. Proposes innovative solutions to and works with external suppliers to source value added premiums and creative ideas for possible use in promotional ofers. Develop a critical path for each trade marketing initiative and coordinates activities with the other functions e.g. warehousing, purchasing to acquire the needed material and acts as a focal point to manage timely launches. Constantly updates the sales and marketing department on upcoming activities to ensure functional alignment. Develops/ maintains reliable tools to track activities and spend within co-op buckets in line with the approved fact sheets. Conducts field visits, Monitors the quality of launched activities and feedbacks his managers to establish the required market presence. Merchandizing: Works with PI to identify/ Source trade marketing equipment including Gondola units, LRB units, pallets…etc. through external companies suitable for merchandizing use. People Management: Sets targets/ budgets for the department, manage activities according to priorities, develop/coaches subordinates, appraises their performance and motivates them to meet business objectives.
My responsibilities include:
● Build Standard Operating Procedures for merchandiser team.
● Generates business foundation for:- Contracting & Billing
● Sets full business plan for the future stages.
● Creating Creative Staffing Solution :- Part-time Jobs & Female Jobs
● Develop totally independent merchandising company.
My accountabilities:
Prepare detailed workflow (process & procedure) and daily tasks
● Create job description for merchandiser, team leader and Supervisor
● Establish workforce requirements (capacity tracker)
● Recruitment, reallocation, replacement as per the budget
● Prepare training and induction material
● Prepare Master Coverage file
● Shifting from third party service provider (Tarweej) to own merchandiser coverage
● Automated data collection and market intelligence
My responsibilities include:
● Identifying and capturing incremental volume & high visibility by marketing at the point of purchase. A key interface between sales & marketing delivering trade marketing expertise to develop, implement & track strategies in order to meet necessary targets. Support all the clients with business development by creating customer focused activity programs and delivering to the field the necessary selling tools.
● Managing the interface between sales & merchandising team to deliver AOP channel activity calendar.
● Developing, implementing and tracking of the New Launches.
● Driving better visibility and execution standards in the market.
My accountabilities:
● Key account management with the objective of strategy development in terms of retail brand guidelines.
● Merchandising planning at country level and maintaining store manager fields/records programming schedule and changes.
● Monitoring sales history of all responsible product categories and deployment of effective solutions to maximize efficiency of available retail space.
● Ensuring, all new and remodeled stores have the appropriate merchandising and fixtures for opening day and maintenance of appropriate standards there on.
● Ensure compliance with the operational processes and procedures at all levels in the Field Operations of the Region.
● Develop a strong relationship with established national retailers at all levels i.e. Key Store Managers, Operation Managers etc.
● Deploy a schedule visit plan to Senior Retailer Personnel.
● Ensure that deadlines related to FOPS in the Region in the Clients Complaints Resolution Process are met.
● Managing, training and supervising junior staff including but not limited to grievance resolutions and mentoring.
● Identify talent and provide them with the necessary feedback and mentoring to grow within the organization.
● Achievements include opening of Riyadh operations for Tarweej and managing international brands like MARS, Nestle, Nivea, Americana and California Garden to name a few.
My responsibilities include:
• Focus on increasing the market share to reach 60%.
• Plan our daily, weekly and monthly activities ahead to be aware of our next steps.
• Monitor spending against activity sheet & reconcile credit notes report with finance at end of each month.
• Work with Key Account Managers to implement all plans with the right timing and execution to get the maximum benefit behind any activity.
• Support Key Account Managers in analyzing sales data for their accounts.
• Plan monthly promotions for OT customers for all the regions in KSA.
• Monitor OT budget and keep track of all spending and prepare monthly spending reports.
• Monitor promotion spending and keep monthly updated records by customer.
• Prepare proper sales data analysis using CATMAN program and support KAMs in implementation.
• Support KAMs in making monthly promotion calendar on the basis of sale history.