Regional Manager - Marketing & Member Engagement
ACCA
Total years of experience :11 years, 8 Months
- Planning and executing online campaigns across search, display and social
media to drive demand for ACCA short courses
- Managing social media marketing for member engagement and visibility
- Driving demand for member value by organizing webinars, thought
leadership events and road shows
- Planning and managing large-scale events in collaboration with accounting
bodies and organizations, focusing on networking and knowledge sharing
- Leading communication, PR and content marketing efforts, ensuring a
cohesive brand narrative aligned with organizational goals
- Driving registrations for events and webinars with digital marketing efforts
- Developed digital marketing strategies for clients
- Led growth efforts across key markets
- Drove B2B leads and direct subscriptions for primary products
- Managed junior growth marketing teams
- Managed advertising campaigns on search engines & diverse digital
advertising channels
- Aligned internal teams to conversion funnels best practices to maximize
lead generation and customer acquisition
- Owned the performance marketing efforts across
North America, Europe, UAE, South-East Asia,
Australia, India, etc
- Was responsible for the 360 degree (paid) digital go
to market strategy, for the launch of new creator
courses.
- Drove subscription to learning portal and sold
creator courses with a healthy mix of pull and push
paid marketing channels.
- Led and mentored a junior marketer in SEO
- Headed the Performance marketing efforts across
India, GCC, Bangladesh, Kenya, Indonesia and North
America
- Drove online sales and lead generation with the help
of search, social, display, native, affiliates, video,
email marketing.
- Nurtured and upsold to existing customers with the
help of marketing automation, web personalization
and conversational marketing (chat bot).
- Drove demand and product consideration with
inbound marketing and influencer marketing.
- Owned the Learning & Development initiatives for
the Marketing division as a whole.
- Managed a team and agency to help with marketing operations
- Worked remotely for the US head office and
pioneered the digital marketing efforts across
organic and inorganic channels.
- Drove demand generation in the US with search,
social, content marketing & SEO and marketing
automation for companies’ services to acquire new
customers.
- Headed the Performance Marketing Team
- Drove new customer acquisitions of retail investors
in mutual funds across the website and app for India
with the help of search, social, content marketing,
display, video, native advertising, affiliates and email
marketing
- Assisted with launching the scripbox android / IOS
application
- Managed BTL and ATL activities for reach and
awareness for about a year
- Managed three E-Commerce categories namely
Games, Music and Books for the UK based retail
giant
- Strategised, executed their daily, monthly and
seasonal offer & sales
- Drove online purchases with the help of
performance marketing
- Was a senior SME in the team
- Managed the entire end to end digital marketing
customer acquisition efforts for a retail brand and a
US based Hospital and Healthcare company.
- Used search, social, display, native, video advertising
and email marketing to drive sales.
- Managed their communities and ORM.
- Headed the marketing effort for residential
properties sold by the business, with the help of
social media marketing, search engine marketing and
email marketing.
- Had complete ownership to plan, execute and report the outcomes
and ROI generated.
courses: LinkedIn Certification Courses (Digital Marketing)