Sales Supervisor
Al Kharji L.L.C
Total years of experience :12 years, 6 Months
Distribution company for Vileda, BergHOFF, Condor, Focus, FnS, Lakanto, EUME, Italiano, Al Rashaka &V CARE
Managed end to end Modern/Traditional/E-Commerce sales (Amazon/Noon/C4 & Others) Responsible for sales review, meeting existing and potential clients, BDA finalization with Modern/Traditional/E-Commerce Trades, BTL Activity, NPD, MSL Availability
Prepares reports by collecting, analyzing, and summarizing information.
Responsible for achieving Revenue Budget set and agreed with the Management including
profitability forecast.
Supervise and coordinate activities engaged in promoting sales of FMCG PRODUCTS through
Modern Trade - Key Accounts - CARREFOUR, ACE, LULU, UNION CO-OP, SPINNEY’S, GEANT, GARANDOISE, DAY TO DAY,
CHOITHRAMS & SAFEER GROUP, AND B CLASS TRADE in the assigned territory Whole of
Dubai / Jebel Ali/ Sharjah /Northern Emirates, Abu Dhabi Alain Region
Key growth driver in the territory business accounting for 37% growth in sales revenue in
comparison to last year.
Provide team with guidance, motivation, and discipline to consistently achieve sales & customer
satisfaction. Conduct regular meetings with staff to know their feedback.
Monitoring Merchandising activities of the company and negotiating display rentals for special promotions and conduct stock management.
Sales supervision and revenue target achievement.
Managing Sales Team & drive sales to meet monthly targets.
Set daily, weekly and monthly targets to bring focus into the sales cycle.
To proactively seek new business in the specified product range, by targeting more outlets, existing
customer base, and prospective customers.
Maximize sales by helping the team to make maximum productive sales calls in a day.
Ensure payment collection as per the credit terms, and clear all issues related to the collection.
Maintain and manage route plans for the sales team and supervise that they follow the route plan
on daily basis.
Liaise on a daily basis with the Sales Manager and update them on any developments in the product
range, ensuring a high level of team relationships exist.
Ensure that customer complaint, issues and queries reach a successful and appropriate conclusion.
Where relevant, such matters must be escalated to the superiors.
Quarterly appraisal of the team and organize one-to-one sessions to evaluate the individual. Assist in
solving work-related issues.
Timely submission of salesman incentive working and other spends
Reporting competitor’s activities in and found the market.
Managed Daily Sales and Business development processes and performed a significant role in planning that resulted in increased corporate revenue for multi-state territory. Responsibilities include market research, initiating and developing sales strategies for Coffee (Blended coffee, coffee beans,
Espresso coffee Instant coffee)
Sun flower oil, Milk Powder, Wheat Flour, Olive Oil, Uht Milk and Instant Noodles. Long Pasta (Spaghetti, Tagliate, Linguine, Fettuccine)
Short Pasta (Macaroni, Fusili, Penne Rigate
Special Pasta (Egg Based Pasta) Fettuccine, Spaghetti, Tagliolini
Key Responsibilities:
•Handling Supermarkets, Hypermarkets, Wholesale, Food Stuff Trading and ship chandlers.
•Prepares reports on monthly basis by area sales, collection, analyzing and follow up with unpaid customer.
•Regularly monitor inventory turnover to avoid any stock turnout.
•Developed monthly and yearly sales budget and make sure the availability of stock.
•Maintains quality service by establishing and enforcing organization standards.
•Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; benchmarking state-of-the-art practices; participating in professional societies.
•Contributes to team effort by accomplishing related results as needed.
•Maintained detail database of prospects and customer, documented sales calls to facilitate follow-up.
•Evaluate and recognized demonstration area and significantly boosted sales key accounts from 27 % to 60 %.
Dealing with Rice, Tomato Paste, Water, Sugar, Vegetable Oil, and Macaroni, Pasta, Coffee beans and Blended coffee
Handling Supermarkets, Hypermarkets, Wholesale and HORECA Sector.
•Monitoring stock movements and analyzing sales figures.
•Managing the sales and Merchandisers team and allocating them duties.
•Specialized in launching new products. Planning for marketing activities in respected areas.
•Making sales orders, Handling Rental, Rebate and Promotions like Crazy deals etc.
•Generating different kind of sales reports.
•Tracking the delivery of stock, ensuring goods arrive on time and meet quality standards.
Market Knowledge:
•Intensive knowledge of Abu Dhabi, Dubai, Sharjah, Ajman, UAQ, and RAK markets.
•Well Known Experience of Al-Ras export Markets. (Dealing with Cash).
Qualifications:
•MBA Sales & Marketing (NUML)
MBA Sales and Marketing