Zubair Anwer, Manager Digital Media Buying & Planning

Zubair Anwer

Manager Digital Media Buying & Planning

Lane12

Location
Pakistan - Karachi
Education
Master's degree, Finance
Experience
6 years, 5 Months

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Work Experience

Total years of experience :6 years, 5 Months

Manager Digital Media Buying & Planning at Lane12
  • Pakistan - Karachi
  • July 2014 to September 2015
Asst. Manager Media, Operations & Finance at Lane12
  • Pakistan - Karachi
  • January 2014 to June 2014
Senior Lead - Media, Operations & Finance at Lane12
  • Pakistan - Karachi
  • June 2013 to December 2013

Achievements:
Ran successful media campaigns with 100% KPIs achievement s for brands: Ganier, NIB, Dettol Warriors, L’Oreal Paris, Pak Suzuki, Zara Sochiye, Mazda Oman, Geely Oman, Hyundai India.
Gained knowledge of running media campaigns in different countries like Pakistan, India, Oman, Qatar and Dubai
Garnered 300fans in a dollar for Garnier BB campaign on facebook. High ROI.
CTR for a campaign for L'oreal Paris sky-rocketed to 6.9%
556 leads were generated from Facebook & GDN for Hyundai India.
Became Google Adwords certified
Became Microsoft Digital Academy certified

Brands worked(ing) with: L'Oreal Paris, Garnier, Garnier Men, Maybelline, L'Oreal Paris, Mazda Oman, Geely Oman, Hyundai, NIB bank, Dettol, Geo (Zara Sochiye), Pak Suzuki, Mobilink Business

Tasks include;
Devise digital advertising strategies for various brands
Maintain good contacts with media owners.
Analyse and Research on adverts placements
Manage a team for admin purposes. Also training junior staff for admin and financial activities.
Handle all the financial activities in the agency such as vendor contracts and other financial data.

Asst. Operations Lead at lane12
  • Pakistan - Karachi
  • September 2012 to March 2013

New Additional Responsibilities:
- To plan Digital Media Budgets, Calendars and define KPI’s on the allocated budget.
- To plan and execute advertisements on social media platforms and websites
- To build a repo with media personnel for buying purposes
- To manage the ad servers
- To monitor the digital advertisements campaign performance and suggest measures.

Responsibilities & Achievements:
- Responsible for the wellbeing of all employees in the organization.
- Managing Housekeeping staff & Supplies (Hygiene )
- Security of the premises (Security Guards etc )
- Track of Movement of people & Material - People by attendance, Material by Gatepass
& authority
- Vendor management - 1) Contract vendors for AC, Repair work, Travel & Ticketing, Purchases
- Preparing purchases for offices and approval
- To trouble shoot hardware/software issues of work equipment.
- Café Management
- Arranging recreational activities for employees
- Controlling the overhead expenses budget for every department in the organization.
- Managing financial data
- Taking care of invoices, quotations, payments recovery, account receivable/payable, forecasting, budgeting and dealing with banks.
- Managing petty cash
- Responsible for the complete logistics of the events that happened for different brands like Strepsils, Telenor Pakistan, djuice, YLC, 8XM, Suzuki

Operations Specialist at Lane12
  • Pakistan - Karachi
  • January 2012 to August 2012

To maintain complete financial record.
 To assist in accurate financial forecasting exercises
 To Process payments & monitoring expenditure
 To deal with petty cash transaction.
 To ensure cost effective resource utilization.
 To manage logistic operation.

 To manage employees documents and vouchers.
 To deal with daily operation of the company.
 To prepare periodical Reports
 To prepare monthly salaries.
 To make arrangement for events and manage them effectively

Operations Executive at LANE12
  • Pakistan - Karachi
  • July 2010 to December 2011

- To maintain complete financial record.
-To assist in accurate financial forecasting exercises
- To Process payments & monitoring expenditure
-To deal with petty cash transaction.
-To ensure cost effective resource utilization.
-To manage logistic operation.
-To manage employees documents and vouchers.
-To deal with daily operation of the company.
-To prepare periodical Reports
-To prepare monthly salaries.
- To make arrangement for events and manage them effectively

Branch Manager at Trend Dry Cleaners
  • Pakistan - Karachi
  • February 2009 to May 2010

Employer: Trend Dry Cleaners
Designation: Branch Manager
Duration: Feb 2009 - May 2010
Duties and Responsibilities: * Dealing with Clients
* To lead the existing team and to train new staff
* To look after branch issues
* To maintain the record of daily sales
* To To maintain the inventory of clothes

Education

Master's degree, Finance
  • at Federal Urdu University Karachi
  • December 2011

2010-2011 Passed MBA (Finance) from Federal Urdu University Karachi

Bachelor's degree, Commerce
  • at Karachi University
  • June 2009

2006-2009 Passed B.com from Karachi University

High school or equivalent, English
  • at Fazaia Inter College
  • August 2004

2003-2004

Specialties & Skills

Financial Forecasting
operations
Accounts Payable
Media Planning
Procurement
CLIENTS
DAILY SALES
FINANCIAL FORECASTING
FORECASTING
INVENTORY
OPERATIONS
PAYMENTS
RESOURCE UTILIZATION
VOUCHERS
MS Office
Media Planning
Banner Advertising
PPC - Lead Generation Expert
Facebook Advertising
Team Management
Google Adwords

Languages

Urdu
Expert
English
Beginner
Hindi
Beginner

Training and Certifications

Google Adwords Certified (Certificate)
Date Attended:
November 2013
Valid Until:
October 2015
Bing Ads Certified (Certificate)
Date Attended:
March 2014
Valid Until:
February 2016

Hobbies

  • Playing Cricket
  • Facebooking