Public Relation Officer
Pallavi Group of Institutions
Total years of experience :9 years, 9 Months
Responsible for organising, preparing and managing yearly Events calendar in coordination with relevant departments that will benefit the organisation.
Planning, budgeting and executing Marketing and PR activities in alignment with management and organisation vision.
Arranging appropriate guests, influencers and special personalities for relevant programs and sessions giving the brand Pallavi a good reputation in the market.
Maintaining Brand identity and presence by different means like advertisements, campaigns, events, digital marketing. Partnerships and collaborations.
Staying connected and maintaining good relations with V.I.P guests and partners for future requirements.
Arranging Press interviews for Management and organisation time to time on big occasions and making it reach to wider audience giving more publicity and fame.
Responsible to publish organisation news in different types of news and media channels.
Production of materials and supplies related to marketing and advertising supporting various needs.
Supporting management in providing different types of Communication, marketing and business strategies to promote and uplift the business.
Working in coordination with other teams and departments where ever necessary.
Monitoring franchisees and providing them the required support when required.
Maintaining brand guidelines of the institution and improving where ever required.
Guiding the MRketing and PR team with the necessary measures to maintain brand identity and ways to improve the image of the organisation.
Connecting with social media team to have presence on all social media channels with the right audience.
Highlights and Achievements
•Achieved Best Movie Director award in making
a short film at Office event 2020.
•Received Rubaiyat gift voucher as an appreciation
for outstanding performance during 2018- 2019
• Got promoted as Media Planning Executive in
2017.
•Played a key role for organizing various events,
activities throughout KSA, and in honor of 36th
Anniversary Celebration of Rubaiyat in 2016 .
•Got promoted to Production Officer in
2016.
•Bagged an award as Best Contributing Employee
of Marketing Department in 2014 for
significant contribution in accomplishment of
business objectives.
Responsibilities for Rubaiyat and its sister companies
1. Rubaiyat Advanced Luxury Furniture Company
2. Qayimah Product Distribution Company
3. Abdullah Sayeed Binzagr vompany
• Collaborating with line manager and brands for marketing various French and Italian luxury brands including optimization of budget across different segments like online, offline advertising, Events and promotions.
• Maintaining regular interaction with brands for sourcing various advertising and promotional materials to stores based on business requirements and demands.
• Executing Marketing plans for fashion brands with alignment to business objectives, budget and brand guidelines. Ensuring the objective is achieved of both Rubaiyat and the brand.
•. Being digitally active on all social Media platforms including, Facebook, Instagram, twitter, YouTube etc on both free and paid forms.
•. Making new collection and promotionals announcements time to time, interacting with customers and ensuring to reach the message at its proper time to the right target audience.
Market Research and Project Management
• Participating in various market research campaigns to evaluate changing market trends and adopt for better options good for the business.
• Leading the marketing team in implementation of new marketing projects aimed at accomplishment of business targets.
Event Management, Campaigns and communications Management
• Organising events related to new store openings or for new arrivals in stores including campaigns for offline and online promotions.
• Evaluating posts and interacting with customers for promotion of brands through social media on Facebook, Instagram, Twitter and Snapchat.
Customer Relationship Management
• Building and maintaining productive business relationship with existing clients as well as prospects for identification and development of new business opportunities.
• Coordinating with customers in development of testimonials, case studies and references.
•. Ensuring customer satisfaction by serving them at priority basis and ensuring to complete the request in the best possible way.
•. Building a proper communication startegy with alignment of brands identity ensuring it best returns.
•. Monitoring Website time to time and making sure its updated with the relevant details, like events, staff and posts.
Finance Management
• Involved in management of cash flows and maintenance of payment for Marketing department.
• Ensuring compliance to budgetary parameters in day to day business operations aimed at maintenance of organisational bottom lines.
Reporting and Documentation
• Draft and evaluate results of various advertising as well as marketing campaigns based on historical data. Implemented remedial measures with regards to concurrent programs.
• Maintain updated database and documents of various records pertaining to day to day business transactions.
Other Activities
• Participating in refresher training sessions related to latest advancements in strategies for marketing.
• Interacting with suppliers for maintenance of production schedules and other related factors.
