ZUHAIR ABU-ALRISH, Digital Marketing Manager

ZUHAIR ABU-ALRISH

Digital Marketing Manager

United Motors Company -FCA Saudi

Location
Saudi Arabia - Riyadh
Education
Bachelor's degree, Marketing
Experience
14 years, 2 Months

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Work Experience

Total years of experience :14 years, 2 Months

Digital Marketing Manager at United Motors Company -FCA Saudi
  • Saudi Arabia - Riyadh
  • May 2014 to October 2017

•Devising strategies to drive online traffic to the company’s websites.
•Managing online brand and product campaigns to raise brand awareness
•Tracking conversion, goals, and funnels, for all websites.
•Developing and managing digital marketing campaigns.
•Utilizing a range of techniques including, SEO and PPC.
•Overseeing the social media strategy for the company.
•Establish the digital media department (team, structures, procedures)
•Adopting an enhanced management tools for social media.
•Managing the redesign of the digital media channels.
•Responsibility for planning and budgetary control of all digital marketing.
•Evaluating customer research, market conditions and competitor KPI’s.

Digital Marketing Lecturer at Digital Marketing Institute /DM3
  • Saudi Arabia - Riyadh
  • January 2015 to December 2016

DM3 Institute (formerly the Digital Marketing Institute Middle East) is a regional leader in the delivery of social media and digital marketing/ online marketing training and certification programs. With offices in Dubai, Riyadh and Jeddah, the DM3 Institute delivers a range of programs that are designed to support economic and workforce development in the region by promoting digital marketing / online marketing as a key strategic business tool.
I am glad to be part of DM3 Institute and take on the Social Media Marketing, SEO, Display advertising, email and mobile marketing lectures to share my knowledge and expertise in the field

Digital Marketing Manager at Nissan Advertising Agency
  • Jordan
  • July 2013 to April 2014

•Developing and managing digital marketing campaigns
•Handling and monitoring client’s social media channels
•Managing online brand and product campaigns to raise brand awareness
•Websites & App Development and researches
•Mobile, Email, and content marketing strategies
•Researches (Ipsos State, Effective Measure, Google Analytics)

Sales Manager at Jordan Online &Offline Services- JOOS
  • Jordan - Amman
  • December 2012 to July 2013

•Key Accounts Management (Media Agencies, Car Agents, Direct Clients)
•Managing, Marketing, Selling Torque Magazine (Offline )
•Managing, Marketing, Selling www.torquearabia.com, www.ewaseet.jo (Online )
•Team Leading, Sales Goal forecasting, Achievement & Operation
•Websites & App Development - Creative Side
•Digital Marketing (SEO, Social Media Management, Online Advertising)
•Researches (Ipsos State, Effective Measure, Google Analytics)

Sales & Marketing Manager. at Y&Ze Agency .
  • Jordan - Amman
  • February 2011 to November 2012

• Marketing, Communications & PR
• Media Consulting (ATL/BTL)
• Production /Packaging.
• Digital Marketing / Online Advertising
• Social Media Consulting & Management
• Web & Graphic Design Art / Creative Direction

Sales Manager at Al-Waseet Paper
  • Jordan - Amman
  • September 2003 to January 2011

- Team Leading, Sales Goal Achievement & Operation, Key Accounts

- Marketing, Communications & PR.

- E-Marketing Management (www.ewaseet.jo)
(SEO, Social Media Management, Online Advertising & Auctions)

- Marketing Analytic (IPSOS STAT)

Education

Bachelor's degree, Marketing
  • at Arab Open University
  • July 2013
Diploma, computer science
  • at Alquds collage
  • July 2003

Specialties & Skills

Advertising
Marketing Management
Social Media
Digital Media
Marketing Analytic Software (IPSOS STAT)
Fluent in spoken & written English & Arabic
Computer Literature: Microsoft Office (WinWord, Excel, Power Point) & the Internet
Communication skills and customer care
Advanced selling skills & Marketing Techniques
Creativity thinking
Excel Expert
Social Media Managment
Online Advertising ,SEO
Marketing, PR

Languages

English
Expert
Arabic
Native Speaker

Training and Certifications

Google Analytic certificate (Google) (Certificate)
Date Attended:
June 2016
Valid Until:
December 2019
AdWords certificate (Google) (Certificate)
Date Attended:
June 2016
Valid Until:
June 2018
Digital Marketing Diploma (Certificate)
Date Attended:
August 2014
CSMM (Certified Sales and Marketing Manager) (Certificate)
Date Attended:
December 2015
CSDE (Certified Social Media & Digital Marketing Expert) (Certificate)
Date Attended:
December 2015