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Zynab Dalol, Marketing Manager

Zynab Dalol

Marketing Manager·AIESEC in the UAE

United Arab Emirates

Bachelor's degree, BSc in Psychology

Work experience

Total years of experience: 10 years, 1 months

Marketing Manager

February 2020 - Present

AIESEC in the UAE

Dubai, United Arab Emirates

February 2020 - Present

- Evaluated the effectiveness of previous marketing approaches and their impact on brand awareness.
- Complete re-planning of marketing strategies and creating maintenance policies to further leads and transform awareness into purchasing.
- Establishing post-COVID brand positioning and buyer persona through market research and data analysis.
- Initiating re-branding strategies in collaboration with stakeholders.
- Working in collaboration with a team to conceptualize and execute multi-platform campaigns to present the new brand identity.
- Lead the execution of a training program for digital marketing.
- Creating an analytical report of key insights across all digital platforms.
Company industry:
Non-profit Organization
Job role:
Management

Operations Manager

February 2020 - Present

AIESEC in the UAE

Dubai, United Arab Emirates

February 2020 - Present

- Develop, implement, and review exchange conditions, functional strategies and talent management.
- Develop, implement, and review operations and membership policies.
- Develop post-COVID recovery planning and initiate change management.
- Oversee budgeting and auditing.
- Screen, interview and recruit new membership.
- Provide leadership training and oversee membership training.
Company industry:
Non-profit Organization
Job role:
Human Resources and Recruitment

Content Writer & Social Media Executive

September 2020 - November 2020

Beautiful Journey

Dubai, United Arab Emirates

September 2020 - November 2020

- Understanding brand positioning in the market.
- Establishing the brand identity and brand voice of start-up.
- Research and audit of target market.
- Research, audit, and analysis of competition.
- Creating and successfully implementing mood-boards for different services.
- Research and writing of all elements of business plan (except finance).
- Writing and optimizing all website content (Arabic and English).
- Writing all email marketing content.
- Creating and implementation of monthly 90-post social media calendars.
- Creating simple post designs for social media platforms.
- Writing blog articles (approx. 1500 words) in both, Arabic and English.
Company industry:
Marketing
Job role:
Marketing and PR

Customer Experience Manager & Marketing Executive

February 2020 - June 2020

AIESEC in the UAE

Dubai, United Arab Emirates

February 2020 - June 2020

- Contacting exchange participants for interviews, goal-setting, personality assessment, and shortlisting of potential opportunities.
- Running social media campaigns.
- Responsibility for University Relations.
- Working in a team to run a mental health aid initiative during COVID-19 pandemic.
- Establishing International Relations.
- Running market research, and implementing marketing strategies.
- Content creation and digital marketing.
Company industry:
Non-profit Organization
Job role:
Marketing and PR

Content Editor

September 2016 - May 2019

Heriot-Watt University

Dubai, United Arab Emirates

September 2016 - May 2019

\[Role taken up as a volunteer for the university's Psychology Newsletter.\]

- Interviewing and recruitment of writers for monthly publications.
- Developing monthly themes to maintain relevance and increase interest between students.
- Tracking writers' productivity and assisting with the writing process if needed.
- Writing articles for the newsletter (English) alongside other writers.
- Editing, proofreading, spelling and grammatical checks, and ensuring the flow of all written material before publication.
- Collaborating with graphic designer and overseeing the final design.
Company industry:
Higher Education
Job role:
Writing and Journalism

Talent Acquisition Manager

September 2015 - May 2019

Heriot-Watt University

Dubai, United Arab Emirates

September 2015 - May 2019

\[Role taken up as a volunteer in the university's Psychology Society.\]

- Interviewing, shortlisting and recruitment of new membership.
- Monitoring membership progress through weekly meetings and O2O.
- Conflict management between membership.
- Planning, organization and execution of educational events for Psychology students.
- Overseeing policy implementation and productivity in membership.
- Nurturing partnerships with external psychologists and developing collaborations between membership and professors.
- Co-founding Annual Mental Health Awareness campaign to manage the health of students and provide resources for membership.
Company industry:
Higher Education
Job role:
Training and Development

Education

Heriot-watt University

July 2019

July 2019

Bachelor's degree, BSc in Psychology

United Arab Emirates

GPA (point): 3.5 out of 4

GPA (point): 3.5 out of 4

- Graduated with a Second Class (Upper Division), Honours degree, which is the equivalent of a 3.5 GPA. - Acquired extensive knowledge and training on case analysis and treatment planning for mental health diagnosis, as well as cognitive rehabilitation cases, thus gaining the experience needed to apply the knowledge in a clinical environment. - Acquired extensive knowledge on the psychology of human development, education, forensics, as well as in human resources and business. - Performed a post-graduate level research for dissertation through studying different attachment styles and their relationship with pro-social behaviour, and whether the relationship could be mediated by emotion regulation or self-efficacy.
View attachment

Skills

Human Resources
Expert
Human Resources
Expert
Writing
Expert
Writing
Expert
Awareness Campaigns
Expert
Awareness Campaigns
Expert
Quantitative Research
Expert
Quantitative Research
Expert
Counseling
Expert
Counseling
Expert
SOP
Intermediate
SOP
Intermediate
KPI
Intermediate
KPI
Intermediate
Detailed Treatment Planning
Expert
Detailed Treatment Planning
Expert
Listening Therapy
Expert
Listening Therapy
Expert
Interpersonal Communication
Expert
Interpersonal Communication
Expert
Editorial Skills
Expert
Editorial Skills
Expert
SPSS
Expert
SPSS
Expert
Problem Solving
Expert
Problem Solving
Expert
Social Media Campaigns
Expert
Social Media Campaigns
Expert
Emotional Interviewing
Intermediate
Emotional Interviewing
Intermediate
Microsoft Office (Word, Excel, PowerPoint)
Expert
Microsoft Office (Word, Excel, PowerPoint)
Expert
Solution-Oriented
Expert
Solution-Oriented
Expert
Team Leadership
Expert
Team Leadership
Expert
Teamwork
Expert
Teamwork
Expert
Adobe Photoshop
Intermediate
Adobe Photoshop
Intermediate
Detail-Oriented
Expert
Detail-Oriented
Expert
Research Analysis
Expert
Research Analysis
Expert
Critical Thinking
Expert
Critical Thinking
Expert
SEO
Intermediate
SEO
Intermediate
Written and Verbal Communication
Expert
Written and Verbal Communication
Expert
PDP
Intermediate
PDP
Intermediate

Languages

Arabic
Expert
English
Expert

Training and Certifications

Training
Personnel Recruitment and Management
AIESEC
Jan 2019
Strategic Scenario and Recovery Planning
AIESEC
Jan 2019
Outgoing Global Volunteering
AIESEC in UAE
Feb 2020
Cognitive Rehabilitation
Heriot-Watt University
Sep 2018
Psychology in Mental Health
Heriot-Watt University
Jan 2019

Hobbies

  • Creative Writing
    I was top of class in the creative writing courses and competitions my high-school had.
  • Martial Arts (Karate & Taekwondo)
    I won 1st place multiple times in both for the UAE National Competitions and the Jordan Taekwondo Class Exams.