Marketing Manager
AIESEC in the UAE
Total years of experience :8 years, 0 Months
- Evaluated the effectiveness of previous marketing approaches and their impact on brand awareness.
- Complete re-planning of marketing strategies and creating maintenance policies to further leads and transform awareness into purchasing.
- Establishing post-COVID brand positioning and buyer persona through market research and data analysis.
- Initiating re-branding strategies in collaboration with stakeholders.
- Working in collaboration with a team to conceptualize and execute multi-platform campaigns to present the new brand identity.
- Lead the execution of a training program for digital marketing.
- Creating an analytical report of key insights across all digital platforms.
- Develop, implement, and review exchange conditions, functional strategies and talent management.
- Develop, implement, and review operations and membership policies.
- Develop post-COVID recovery planning and initiate change management.
- Oversee budgeting and auditing.
- Screen, interview and recruit new membership.
- Provide leadership training and oversee membership training.
- Understanding brand positioning in the market.
- Establishing the brand identity and brand voice of start-up.
- Research and audit of target market.
- Research, audit, and analysis of competition.
- Creating and successfully implementing mood-boards for different services.
- Research and writing of all elements of business plan (except finance).
- Writing and optimizing all website content (Arabic and English).
- Writing all email marketing content.
- Creating and implementation of monthly 90-post social media calendars.
- Creating simple post designs for social media platforms.
- Writing blog articles (approx. 1500 words) in both, Arabic and English.
- Contacting exchange participants for interviews, goal-setting, personality assessment, and shortlisting of potential opportunities.
- Running social media campaigns.
- Responsibility for University Relations.
- Working in a team to run a mental health aid initiative during COVID-19 pandemic.
- Establishing International Relations.
- Running market research, and implementing marketing strategies.
- Content creation and digital marketing.
\[Role taken up as a volunteer in the university's Psychology Society.\]
- Interviewing, shortlisting and recruitment of new membership.
- Monitoring membership progress through weekly meetings and O2O.
- Conflict management between membership.
- Planning, organization and execution of educational events for Psychology students.
- Overseeing policy implementation and productivity in membership.
- Nurturing partnerships with external psychologists and developing collaborations between membership and professors.
- Co-founding Annual Mental Health Awareness campaign to manage the health of students and provide resources for membership.
\[Role taken up as a volunteer for the university's Psychology Newsletter.\]
- Interviewing and recruitment of writers for monthly publications.
- Developing monthly themes to maintain relevance and increase interest between students.
- Tracking writers' productivity and assisting with the writing process if needed.
- Writing articles for the newsletter (English) alongside other writers.
- Editing, proofreading, spelling and grammatical checks, and ensuring the flow of all written material before publication.
- Collaborating with graphic designer and overseeing the final design.
- Graduated with a Second Class (Upper Division), Honours degree, which is the equivalent of a 3.5 GPA. - Acquired extensive knowledge and training on case analysis and treatment planning for mental health diagnosis, as well as cognitive rehabilitation cases, thus gaining the experience needed to apply the knowledge in a clinical environment. - Acquired extensive knowledge on the psychology of human development, education, forensics, as well as in human resources and business. - Performed a post-graduate level research for dissertation through studying different attachment styles and their relationship with pro-social behaviour, and whether the relationship could be mediated by emotion regulation or self-efficacy.