Abdel Fattah Ibrahim

Responsibilities:
 Leading a team of 155 members, direct reports of 3 Customer development managers, Retail marketing manager and field operation manager
 Fully responsible of total Saudi Arabia sales operation and direct report to The GCC General manager
 Set annual overall business plan for total KSA and approve direct reports’ trade channel plans
 Guide the team on plans’ execution and ensure delivering top line within budgeted bottom line
 Work closely with the distributor and insure 5Ps in market implementation with excellence
 Supporting development of a performance driven culture amongst all employees, providing inputs in recruiting new staff and ensuring adequate motivation and retention of all employees through effective leadership and grooming.
 Providing necessary leadership and guidance to key employees and top performers through mentoring and identification of best practices to enhance performance excellence.

Achievements:
 Strong start, quick fixes, long term plan and excellent results in just 3 years!
 Achieved top line growth of 14% Aug- Dec 2014, after flat sales Jan-Jul that led to overall growth of +6%
 Accelerated the IMS growth in 2015 & 2016, +16% YOY
 Grew market share across all sub-categories, CP achieved the No.2 position up from No.5
 Significantly reduced working capitals by reducing market receivables by -24% and dropped stock level by 30%
 Improved team performance by reallocating some resources, personal involvement in team coaching and training
 Developed solid 3 years strategic plan

Designation Chronology:
• Mar 2009 - Present: Business Manager, Professional and Personal Care
• Jan 2007 - Feb 2009: Product Manager
• Jan 2005 - Dec 2006: Sales and Marketing Coordinator
• Jan 2003 - Dec 2004: National Sales Supervisor
• Feb 1998 - Dec 2002; CBD

Joined as CBD and moved the upward career hierarchy, meriting multiple promotions and receiving accolades, to the current position of Business Manager, Professional and Personal Care, through exceptional performance.

Highlights;
• Rapidly analyzed key business drivers for Canderel business for one year (2011) and achieved 45% growth over previous year after 5 years of decline by introducing new trade channels and enhancing brand equity in the Saudi market.
• Significantly raising the scale, scope and quality of innovation and presented 5 years full business plan inclusive of market impulse, resources optimization, working capital, sales forecast, marketing, operation, setup, launches with time frame and P&L to expand the brand into new geographies across Egypt & GCC.
• Virtually doubling the business in 4 years, delivering double digits growth year on year by growing the business, market share & brand equity and delivering the brand’s Global P&L.
• Provided strategic inputs for all new brand launches and market testing initiatives, strengthened brand equity in the Saudi Market and oversaw integrated marketing campaign across multiple channels.
• Designed & executed from scratch a new business system, to manage and service organized retail channels & key customers for professional and personal care business unit.
• Received testimony and rewarded 10 times by P&G in 4 years on GCC, CEEMEA and global levels.

Key Responsibilities:
• Leading development of Global Strategy for Professional business (Wella, Kadus, Sebastian and Sothys), Personal care business (Personal care, skin & sun care brands) & Nestle professional as well as translation of the same into actionable geography, brand portfolio & capability roadmaps.
• Spearheading a team of 61 members of staff including 2 national sales managers, 2 brand managers, education manager and trade marketing with a corporate mandate to manage the business across categories in diverse geographies.
• Scanning the business environment to explore options for revenue generation from new and existing customers and executing sales & marketing plans, product launches and events strategies.
• Playing a key role in roll out of cutting edge business practices and putting in place internal process/systems and resources to enlarge current portfolio and increase turnover.
• Developing all brand extension strategies, collating sales figures, forecasting future sales volumes and preparing annual plans and budget planning activities.
• Devising market entry strategy for previously untapped geographies based on market intelligence, overseeing pricing and structures for all brands and products and keeping the management informed of changes in my areas of responsibility in order to check alignment with the agreed strategy.
• Supporting development of a performance driven culture amongst all employees, providing inputs in recruiting new staff and ensuring adequate motivation and retention of all employees through effective leadership and grooming.
• Providing the necessary leadership and guidance to key employees and top performers through mentoring and identification of best practices to enhance performance excellence.

Highlights:
• Attained and surpassed set targets to reach 40% growth in 2 years and accountable for growing the business, market share and delivering the skin and personal care brands awareness, distribution and sales.

Key Responsibilities:
• Created and rolled out the sales plan and marketing plan, developed business and attained targets to achieve increased market share.
• Successfully launched new brands to strength business portfolio, deliver profitability for the organization by identifying new markets, nurturing key accounts and closing business deals favorably.
• Managed P&L in the areas of sales/volume, trade spending, revenue reductions, cost of goods and optimizing resources and infrastructure to maximize return & remain competitive.
• Evaluated overall results of plans in terms of turnover, profit and share of marketing volume in addition to planning for the future.
• Streamlined process for forecasting, budgeting commission and incentive annual plan, setting performance targets and measuring sales performance, ensuring targets are achieved.
• Established training plan for medical reps to build brands' awareness through derms and evaluated the performance of all staff under purview including representatives, supervisors and sales managers.
• Ensured that all strategic decisions are taken in a timely manner, delivered on agreed sales volumes and profitability targets and marshaled all resources under purview to provide the highest level of customer satisfaction.

Highlights;
• Served as a Sales and Marketing Coordinator for personal care portfolio and developing business with new and existing clients including big multi-nationals (J&J, Merck, DG, Robinson Health care).

Key Responsibilities:
• Contributed to the development and delivery of innovative sales & marketing strategies and attaining consistent revenue growth by directing, leading and motivating the sales team to achieve the company sales target on a monthly and yearly basis.
• Managed a budget to drive initiatives, oversaw identification, development and capture of all market opportunities; performed market assessments, identified potential customers, and managed cordial trust worthy relations with principles.
• Supported the development of promotional and high-impact strategies to target new business opportunities and provide increased visibility and market penetration.
• Optimized sales, volume distribution and customer service based on market surveys and analysis, as well as attained success in managing the healthy level of inventory.
• Maintained optimal inventory levels, established budgets and controlled expenses to meet budget guidelines, analyzed variances and took appropriate action to maximize turnover and profits.
• Achieved the sales targets- through value and volumes through his teams, provide information to the relevant Team on developments in the market, e.g. trade environment and competitors' moves, etc.

Highlights;
• Spearheaded a team of personal care sales staff across KSA.
Competitively repositioned the brand to list personal care products in 80% of relevant target doors within a span of two years.

Key Responsibilities:
• Steered the development of the sales, marketing and promotional plans targeted at capitalizing existing client base. Coordinated implementation of sales plans to increase revenues and profitability as well as expand market presence across KSA.
• Ensured profitability and growth in line with company vision, controlled expenses and maintained customer satisfaction. Submitted sales forecasts and time projections to the management for approval.
• Enhanced effectiveness of market segment through creative approaches to product offerings using market research, customer feedback, trend analysis and competitor analysis.
• Drove sales, profitability and customer satisfaction scores, designed pricing and financing strategies to capture target market, whilst ensuring value-addition to the customers, resulting in long term loyalty.
• Developed metrics to measure growth and performance and providing requisite reports to the management.
• Worked closely with sales staff and business managers to deliver innovative solutions targeted at profit maximization

Highlights:
• Bestowed with the ' Best sales achievement reward' almost every year.
• Significant strengthened of distribution infrastructure & substantial market development of the skin care products including Vichy, Neutrogena, RoC& Coppertone brands’ distribution base
• Conceptualized and implemented robust strategies to promote skin care products via dermatologists and beauty salons, while building a long term innovation pipeline that delivered incremental sales and growth.

Key Responsibilities:
• Developed business plans, marketing strategy, and forecasts for Vichy, Neutrogena, RoC& Coppertone brands, ascertained scope and potential avenues for growth and development of the company's business.
• Developed customer insight utilizing various data sources, whilst collecting data and translating it into real time commercial solutions to achieve market leadership through all trade channels; pharmacies, modern trade, traditional trade and perfumeries.
• Ensured proactive/continual delivery of analysis, information, insight and competitor information across multiple brands and multiple markets to support the development and implementation of strategic plans.
• Continually monitored and advised on general market trends impacting company brands and business. Provided genuine foresight to help predict future market developments and trade program planning.
• Endeavored to deliver clear, timely and insightful summaries of brand/business performance for the senior management.

Other Relevant Experiences:
• 1993-1998: Department Store Manager- Al-Fao Company, KSA
• 1989-1993: Stock yard manager- Kajima Company, Egypt