Senior Marketing Specialist
AL-IMAGE Pharmacy (previously ALI’S IMAGE)
Total years of experience :13 years, 1 Months
Developing and implementing creative marketing strategies that will impact, support the brand and drive sales and online traffic:
In Store marketing:
Creative, campaign ideas and research
Plan, organize and supervise on events like:
Events.
Openings.
Promotional events.
Managing the marketing budget on a day to day basis, analyzing and investigating price, demand and competition, writing reports.
Producing innovative and cost-effective promotions both in print and e-marketing, managing campaigns on social media:
Social media “Facebook - instagram - Youtube - Google - Linkedin”
Creative, campaign ideas and research.
Targeting and budget allocation.
Competition Analysis.
All online listings like “Yellow pages - Google - e-hotline …etc.”
Developing and maximizing third party relationships to deliver on brand objectives and strategies:
Flyers.
Brochures.
Outdoors.
Uniforms.
Mockups, roll ups and pop ups.
Giveaways.
Devising and presenting ideas and strategies, compiling and distributing financial and statistical information.
Promotional activities, organizing events and product exhibition, monitoring performance.
Handling every aspect regarding event management for clients.
Participating in the brainstorming with the creative team, in light of the client’s brief to devise a campaign (below the line and above the line) that meets the brief and budget.
Negotiating with the clients and the agency team regarding the details of the brief.
Supervising a small team of account executives.
Working on new pitches to get business chances to the company.
Meeting clients for briefs regarding the advertising requirements.
Working internally with the different departments on the client’s requirements.
Presenting the creative to the client for approval or modification.
Handling budgets, managing campaign costs and invoicing clients.
Follow up on deadlines and products deliver to the client.
Applied commercial skills to meet sales and cost budgets.
Met operational expectations by implementing and maintaining high retail standards.
Enhanced my ability to work as part of a team, and lead and motivate when necessary.
Gained excellent communication and 'people' skills.
Proved my ability to work under pressure and handle challenging situations.
Enhanced my decision-making ability and my sense of responsibility.
Meeting and liaising with clients to discuss and identify their advertising requirements.
Working with agency colleagues to devise an advertising campaign.
Resolving any support issues.
Provide troubleshooting and technical support via web based tools and email.
Possessing a proven ability to administer and control the operation, configuration and maintenance of computer based information systems.
Networking and providing support for Windows.
Installing, configuring and testing of any new hardware and software on windows.
Management of the daily data backup and retrieval scheme.
Installing and operating Windows desktop and server operating systems.
TCP/IP networking and hardware maintenance and repair.
Assisting the network manager with support requests.
Create and restore images for windows.