Assistant Manager (Direct Marketing and Social Media Marketing)
Emaar the Economic City - King Abdullah Economic City (KAEC)
Total years of experience :12 years, 5 Months
-Managing KAEC's social media accounts to deliver maximum sales and marketing:-
*Develop a targeted number of uniqe stories per year on social media channels
*Managing the yearly KPI to organically increase the community size on all of KAEC's social media platforms
*Manage different type of campaigns such as Sales and Marketing, Participating in Trending events as well as event coverage
*Manage 3rd party reports by social media influencers to further KAEC's reach
*Crisis management of any issues arises on KAEC's social media platforms
-Manage and Lead KAEC's Direct Marketing:
*Set guidelines and standards for any customer data collection activity
*Centralise all customers databases in one central data warehouse
*Clean and standardise customers database to meet KAEC communication standards
*Develop and execute direct communication messages to customers (SMS and Email)
*Lead and manage data acquisition project in order to increase KAEC customers database
*Lead and manage data profiling activities to enrich KAEC customers database
*Lead and manage segmentation and modelling projects for better targeting
*Lead and manage calendar for direct marketing communications with customers
*Issue periodical reports for customer data and its segmentation
*Issue deliver reports for any direct marketing communications to customers
*Find the best way to increase reach and response to all direct marketing communications
-website and app update
*Maintain the update of KAEC.net press room update, by uploading the press releases in timely manner
*update Discover KAEC app - the public event section
Marketing Coordinator at King Abdullah Economic City (KAEC) - The Master Developer of KAEC
Department coordinator:-
1. Reports directly to the Chief Marketing Officer (CMO).
2. Manage the Calendar, business trips of the CMO.
3. -Arrangement of Marketing team in house training and off-site trips.
4. Reporting Marketing team annual leaves.
5. Follow up with agencies to ensure submitting all required documents prior to initiating any marketing activity / project.
6. Ensure complete approvals on quotations / offers prior to initiating any marketing activity / project.
7. Processing of invoices from suppliers after ensuring all deliverables are delivered to BU with the desired quality.
8. Follow up with Purchasing and Finance departments to ensure on time payment issuance.
Events team member:-
1. KAEC Forum - City Quest (2014 & 2015)
a. Managed the Critical Path Schedule (CPS) of the event, to ensure timely deliveries of event items and high level update to the CMO.
b. Worked closely with the Event Manager of KAEC, and was able to dive in to the process of event management.
c. Managed the production of the CityQuest 2015 marketing collaterals.
d. Ensured all vendors were paid in timely manner.
2. Time Forum - Investment Forum (2014 & 2015)
a. Managed the Critical Path Schedule (CPS) of the event, to ensure timely deliveries of event items and high level update to the CMO.
b. Assigned to be on board with the event team from KAEC, managed the program, production as well as the event floor coordination pre/during/post event.
c. Ensured that payment was facilitated to all agencies worked during Time Forum.
3. KAEC Book Fair event - Imagine Festival 2015
a. Managed the digital communication (EDM) in terms of communicating the design to the creative agency and then sending it to the Universities.
b. Managed filtering the books shown in the book gallery.
c. Ensured proper crowed management at the registration area, crowed was mostly Schools students during weekdays.
d. Supported the event manager with an ad hock tasks to properly deliverer a successful event.
KAEC Website administrator:-
1. KAEC Website - September 2015 / present
a. Collection of Business Units requirement and communicating it to the KAEC agency.
b. Internally manages upload Press Releases as well as updating the website via WordPress backend.
Assisting Administrator of Services and Government Relation department, by handling day to day requirments such as freight and custom clearance, making Purchase rquistions using ORACLE.
handled dealing with elite clients both from local companies such as high end construction companies and international companies outside of Saudi Arabia. Carried an after sales training for certain safety and security equipment after a thorough self training on the equipment.
worked on tailoring CRM application for small and medium enterprises.