Brand Coordinator- Estee Lauder,Tom Ford and Clinique
Holdal - Abou Adal Group
Total years of experience :9 years, 2 Months
- Handling the marketing, sales and purchases of the brands and coordinating closely with the Estée Lauder Companies in the UAE.
- Planning and executing the opening of new stands: opened the first Tom Ford makeup counter in Lebanon at Aishti By The Sea.
- Ensuring high ROIs by monitoring marketing spending and budgets.
- Coordinating and following-up with the sales team on a daily basis to guarantee that the margins of each brand are met.
- Ensuring a healthy stock coverage level by efficiently forecasting inline and novelty orders and ensuring accuracy in receiving the products.
- Conducting product knowledge trainings, sharing new launches and communicating the brand guidelines to the beauty advisors.
- Performing market visits to secure proper merchandising, place order with key accounts and follow-up with retailers.
- Part of the change management team at HOLDAL aiming at making the workplace better for employees
- Handled the operational marketing of Vichy and La Roche-Posay’s by assisting the brand managers in their daily tasks and projects.
- Implemented awareness campaigns and marketing activities to boost the sales: La Roche-Posay’s Anthelios awareness campaign in universities, worked on the design and communication of sets.
- Proposed 360 degree marketing plan for new launches: Vichy Liftactiv Serum 10 Supreme, Vichy Normaderm Anti-Blemish.
- Took care of the digital marketing: Initiated La Roche-Posay’s website, renovated Vichy’s website, followed-up on the Facebook pages of the two brands, and created google ad campaigns.
- Coordinated with external agencies like Apotamox, Univeral Media, and Printeck on the production, delivery and installation of materials.
- Worked closely with the merchandising manager to propose better communication and in-store visibility ideas.
- Sold delegate passes to the GCC area conferences: RetrofitTech UAE Summit, HVACTech Qatar, Future BIM implementation Qatar.
- Implemented inside sales lead generation initiatives by managing research activities as required by each event/conference to compile successful campaign target lists.
- Pitched and followed-up closely on prospective leads to ensure a significant amount of attendees.
- Dealt with customers from different profile and nationalities.
Worked at the customer service and operation departments.
Took shipping orders.