Regional Marketing Manager
Rivoli Group
Total years of experience :15 years, 8 Months
Successfully orchestrated 360-degree tactical campaigns in collaboration with the operations department, ensuring seamless execution and alignment with overall business objectives.
• Demonstrated expertise in content creation, communication strategies, and agency management to drive brand messaging and maintain consistent branding across campaigns.
• Presented regular and timely marketing reports to relevant stakeholders, offering valuable insights and data-driven recommendations to optimize marketing strategies.
• Cultivated and managed external partnerships, particularly in mall initiatives, effectively expanding the brand's reach and engagement in strategic locations.
• Strategically planned and forecasted media allocation across diverse channels, resulting in optimized resource utilization and enhanced campaign performance.
• Oversaw third-party platforms including Google, social media, and Affiliate Marketing, driving engagement, reach, and conversions through effective management strategies.
• Led a successful website renovation project and seamless e-commerce integration, resulting in an improved user experience and increased online sales.
• Conducted comprehensive competitor analyses to identify market trends, inform strategy development, and maintain a competitive edge in the industry.
• Proficiently managed CRM through Salesforce, ensuring accurate customer data management, personalized communication, and streamlined sales processes
• Media planning and execution of ATL & BTL media.
• Negotiating with major media partners for annual deals and preferential rates.
• Branding and execution of brand touchpoints for the App across different business units.
• Liaise with leadership teams of business units, hospitals, pharmacies, clinics and Aster Secure (loyalty program) for
events, promotions, activations and communications.
• Corporate PR and influencer collaboration.
• Collaboration with Marketplaces for brand awareness and drive downloads.
• Drive customer acquisition and manage remarketing campaigns to increase AOV of the customer’s purchase.
• Manage performance campaigns to increase the ROAS and drive more conversions through CRM activities; In-App
communication, SMS, email and push notifications.
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• Liaise with product team for better customer experience and increasing dwell time of customers on the App.
• Planning of incentive-based campaigns with product team for staff and customers.
• Retail staff training and roll-out of App Champions.
• Corporate sponsorships and give-aways.
• Planning and execution of Macro events- Dubai Fitness Challenge, Arab Health and micro events as per Global Health Calendar and UAE Retail Calendar.
• Corporate Employer Branding on social and digital channels.
• Content Management and brand equity for all offline and online channels.
Awards & Achievements
• myAster won award for Healthcare Innovation of the Year by ITP.net 2022.
• Awarded as Most Admired Online Innovation of the Year by RetailME 2022.
• Won award for Digital Healthcare Provider of the Year at E-business awards 2023 by Entrepreneur Middle East.
FabyLand was awarded “Best Grand Launch Campaign” and “Best Store Design” finalist at RECon 2015.
FabyLand was awarded “Most Admired Retailer of the Year - Entertainment”
at RetailME 2016.
FabyLand was awarded for “Best Retail Store Design” at RECon 2016.
Snow City was awarded for “Best Retail Store Design” and “Best Retail Store Launch” at RECon 2016.
Re-branding of Faby Land and Safforiland concept.
Conceptualization and branding of XtremeLand at Mall of Qatar.
Value promotions to drive sales- “Double Fun” for Sundays and Tuesdays, and Scratch & Win.
Increased ATV by 25.4%.
Website content creation and CMS management.
Managing online advertising through Google network display and AdWords.
Customer profiling and targeting through Oracle Social Monitoring, Engagement and Publishing Cloud.
ATL, BTL and TTL advertising.
Customer retention through loyalty programs.
PR and Media Management.
Conceptualization and development of Mascots for leisure brands.
Brand Management and application as per brand identity of Al-Othaim Leisure brands.
Creatives design, production and installation of all branding elements.
Finalize on product offerings like pricing, packages for groups and corporate.
Marketing Budget preparation as per individual brand.
Allocation of budgets as per different events, promotions, activations and campaigns planned.
Planning and execution of marketing calendar.
Analysis of events, promotions, activations and campaigns conducted on regular basis.
Event and product launch management.
Conceptualize the USP for Grand Launch and execution.
Liaise with respective mall management for events, competitions, product offerings and space selling.
In-Mall advertising.
Visual Merchandising.
Corporate and third party tie-ups and cross promotions.
Initiate CSR activations.
Enhance customer service through mystery shopping.
Planning and execution of business events like DEAL Show, Recon, RetailME
Website content creation and CMS management.
Managing online advertising through GDN, AdWords, Facebook, Instagram and YouTube.
Planning and content development for Social Media liaising with the marketing calendar.
Responsible for top and bottom line growth in business.
Space selling to retailers.
Initiating marketing activities for stores in Dubai.
Enhancing customer experience through Mystery Shopping.
Responsible for increasing customer database and initiate tactics to gain customers loyalty.
Introduced the Loyalty Card for customers.
Training the staff on standard operating procedures.
Managing restaurant operations at Foody’s.
Responsible for daily operations and administrative tasks.
Liaising with respective Mall Managements for In-Mall promotions and events.
Oversee the daily operations of the store supervising a team of 40 employees.
Develop and implement budget for the store and individual sections.
Responsible for the Profit and Loss.
Lead and manage site operations to ensure that the operations staff executes service agreements at, or above the customer's standards.
Maximize profitability through superior customer service, effective and prompt communication and follow-up on all matters, promotions and events with the customers.
Responsible for daily administration works.
Organizing various promotional activities and events and escalating business and
profitability.
Establishing corporate ties and executing cross promotions with other companies.
Inventory Management of the store.
Maintaining the payout and redemption as per the standards and offer value for money to the customers.
Merchandising the product in the store and purchase of the product from suppliers.
Maintaining the standards of restaurant as per the municipality of Abu Dhabi.
Received Gold Medal in Dean's list for Marketing Specialization courses and Overall Performance.
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