Marketing Manager
Al Ghurair Retail
Total years of experience :11 years, 4 Months
Managing all PR & Marketing related initiatives for Springfield & The Face Shop.
Managing social media platforms for both.
Planning & executing social media collaborations with influencers.
Planning & executing store openings, season launches & other events.
Planning in-mall events & activations for both brands.
Managed the CRM platform and executed targeted marketing campaigns.
Highlights
Launching social media platforms for 4 brands of the group; women’secret, Sfera, Gerard Darel and Flamant
Launching Gift Cards initiative in Zara
Spearheading ecommerce launch for 4 brands, Sfera, women’secret, Gerard Darel and Flamant
Spearheading loyalty for the group for women’secret, to start with
Taking over design and production of all in-store collateral
PR
Managing all PR related initiatives for 8 brands; Zara, Zara Home, Stradivarius, Promod, Sfera, Gerard Darel, women’secret & Flamant
To generate publicity opportunities for clients in print and online media
To arrange editorial coverage through suggesting newsworthy feature ideas to relevant editors
To design and write the text for all collaterals, such as press releases, adverts, online and magazine content
To monitor press coverage and prepare reports for brands
To develop and maintain good working relationships with key media figures, influencers and potential marketing partners for the benefit of clients
To attend to journalists' requests and ensure they are responded to in a timely and professional manner
To arrange media events to publicise clients and their latest collections and offers
MARKETING
Developing marketing plans and strategies
Managing marketing budgets
Evaluating marketing campaigns
Maintaining a close relationship with all brand principals to maintain brand identity
Dealing with various agencies that assist the marketing department
Sourcing advertising opportunities and placing adverts in the press - local, regional, national and specialist publications - or on the radio, depending on the organization and the campaign
Managing the production of marketing materials, including leaflets, posters, flyers
Organizing and attending events such as conferences, seminars, receptions and exhibitions
Monitoring competitor activity
Arranging promotional events
Writing reports and analyzing data
Liaising with marketing departments of all malls for mall events and branding
Highlights of the role include but are not limited to:
Assisting with the launch of a value brand, TATI, in UAE & Bahrain
Assisting with the launch of a luxury brand, Delvaux, in Kuwait
PR
Assisting with all PR related initiatives for 16 brands between 2 groups
Sending timely information to editors and other media personnel
Managing photo shoots for specific brands
MARKETING
Liaising and networking with a range of stakeholders including colleagues, suppliers and brand principles
Sourcing advertising opportunities and placing adverts in the press - local, regional, national and specialist publications - or on the radio, depending on the organization and the campaign
Sending out SMS/Mailers to database during promotions
Liaising with designers and printers
Updating customer databases
Contributing to marketing plans and strategies
Handling all payments of the vendors
Monitoring competitor activity and making reports with suggested marketing activities
Arranging press conferences and events
Supporting the marketing manager and other colleagues in writing reports and analyzing data
• Liaising and networking with a range of stakeholders including customers, colleagues, suppliers and partner organizations.
• Creating and managing budgets.
• Contributing to, and developing, marketing plans and strategies.
• Sourcing advertising opportunities and placing adverts in the press - local, regional, national and specialist publications.
• Updating E-commerce website on regular basis.
• Nurturing marketing tools such as providing necessary artwork and marketing collateral to Nine West GCC, India and Pakistan
• Updating Nine West profile on social media sites (Facebook, Twitter) and sending SMS, E-mailers to customers about Special Offers and New Collection Launches.
• Evaluating marketing campaigns (such as introduction of Nine West to digital media).
• Monitoring competitor activity.
Social Media creation and maintenance.
Drafting and executing Media plans.
Drafting and executing Marketing campaigns.
Finding and contacting vendors for Media publishing.
Coordinating in-house events.
• Tracking payments.
• Making reports for the COO.
• Liaising with leasing agencies
• Maintaining good customer service relations.
• Oil and Gas Conference, Hilton Hotel, Abu Dhabi
• Monitored marketing campaign and helped in creating awareness.
Event Assistant, Brains at Work.
22nd February 2010 - 26th February 2010
• Chocolate Summit, Atlantis, Dubai.
Part of Production team, Oberoi (Middle East) Events .
18th February 2010.
• Salaam Dubai, Sunidhi Chauhan, Madinat Jumeirah Arena, Dubai.
• Created marketing strategy involving creation of brochures, content and print.
Event Assistant, World refining Association.
January 31st 2010 - February 3rd 2010
• Oil and Gas Conference, Hilton Hotel, Abu Dhabi
• Provided assistance in setting up and creating a campaign for the event.
Part of Production team, AEG Live.
14th January 2010.
• Comedy Club, Jon Lovits, Madinat Jumeirah Arena, Dubai.
Back office operations assisitant, Ignite Events.
December 9th 2009- December 19th 2009
• Fifa World Cup, Sports City, Abu Dhabi
• Managing customer service databases.
• Tracking payments.
• Registering buildings with the Lands Department
• Maintaining good customer service relations.
• Managing customer portfolio on SalesForce.
Team Leader, Willow Events.
October 25th 2009 - November 11th 2009.
• Reel Cinemas Opening and 2012 Movie Premier, Dubai Mall, Dubai
Promoter, GITEX, Dell.
November’06
• Promoted Dell Laptops.
• Prepared schedules and allocated stalls for other Dell Promoters.
• Designed the Display Stall of Dell Laptops For Kite Trading.
• Designed the Display Stall of Dell Laptops For Jumbo Electronics.
Promoter, GITEX, HP.
November’05
• Promoted Hp IPAQ’s.
• Designed the Display Stall of Hp Ipaq’s For Compu-Me.
• Designed the Display Stall of Hp Ipaq’s For Jacky Electronics.
Banking Assistant, Trade Finance Department, ABN-AMRO BANK.
April 05- July 05
• Released documents to customers after necessary endorsements.
• Settled the trust receipts of customers.
• Booked the acceptance after charging necessary commission.
• Affected payment of sight as well as acceptance documents.
Bachelor of Business Administration, Majoring in Finance and Int’l Business.
• Passed All India Senior School Certificate Examination (2002) with 75%. • Economics, Business studies, Accounts, English and Information Technology as main subjects.
