Firas Ghunaim, Marketing Manager

Firas Ghunaim

Marketing Manager

Vardot

Location
Jordan - Amman
Education
Master's degree, MA Marketing
Experience
17 years, 9 Months

Share My Profile

Block User


Work Experience

Total years of experience :17 years, 9 Months

Marketing Manager at Vardot
  • Jordan - Amman
  • My current job since September 2018

eCommerce
Inbound Marketing
Google Ads
SEO
Social Media
Digital Transformation

Market Analyst at NAMA - Strategic Intelligence Solutions
  • Jordan - Amman
  • January 2016 to September 2018
Marketing Consultant at Q Talent
  • Qatar - Doha
  • June 2015 to January 2016

I am a mentor and marketing consultant to the Q Talent team. Q Talent is a Qatari start up based in Doha established in 2014.

I provide consultation to their market outreach and penetration across the MENA and EU markets in addition to developing their integrated marketing strategy.

Head of Digital Marketing at Rise Enterprise
  • Qatar - Doha
  • February 2013 to February 2015

Responsible for the integrated marketing communications strategies (online/mobile/offline) in addition to creative direction on promotional campaigns.

Project Leader and Manager (Digital and Mobile)
Handling Tender Processes
Digital Campaign Creative Director
Head of Research and Development
Digital Advertising Team Manager
Key Account Manager
Digital Marketing Consultant
Head of Strategy Department
Business Development Manager

Digital Marketing Strategist at DV8 Digital Marketing
  • Jordan - Amman
  • February 2011 to February 2013

I develop integrated marketing strategies for DV8's clients.

- Account Management
- SEM/SEO
- Social Media and SoLoMo marketing
- Strategic Planning and Development
- Content Creation & Development
- PR
- Strategic Partnerships and Acquisitions
- Creative Direction

Head of Creative Consultants division at Alliance
  • Jordan - Amman
  • February 2010 to January 2011

Intensive research on potential key clients in Jordan and UAE to tailor Alliance offerings to their specific needs. Develop offerings that add value to Alliance's total package offering. Provide premium customer relationship management. Handle PR and social media activities. Website content development. Creative Consultants Sales and key accounts manager. Supervise training sessions and workshops that Alliance held and provide training support. Develop creative and "out-of-the-box" sales presentations to Alliance's market in Jordan and Saudi Arabia. Played a major role in setting up a division "Ripple" dedicated to CSR related issues.

Marketing Manager at Meydan
  • Jordan - Amman
  • November 2009 to May 2010

During November of 2009, I started drafting a plan for my mentor Mr. Maher Kaddoura (Ex-Director at Accenture). This plan was to become Meydan an initiative on the behalf of Mr. Kaddoura to help Jordanian youth become successful entrepreneurs. I laid the foundation for the structure of the Meydan Accelerator Program and later moved on to focus on how to make Meydan a nationwide renowned name.

This involved me:

1. Creating marketing strategies primarily focusing on e-marketing.
2. Creating a Meydan community rather than simply a program based initiative to ensure its sustainability by encouraging Jordanian youth and established businessmen to be directly involved in the process.
3. Being totally immersed in social media and marketing.
4. Planning events for Meydan and I was the event manager at the pilot Meydan Launch event.

Besides the aforementioned I was also dedicated to supporting my team in various fields.

Project Manager at Al Jude for Science Care
  • Jordan
  • November 2009 to February 2010

I was assigned to lead the Hikmat Road Safety - School Zone program.
It included creating a plan and strategy to implement this program and it included designing various training kits for all parties involved. This involved also extensive research and content development.

MA Marketing Student Representative at University of Sunderland
  • United Kingdom
  • September 2008 to July 2009

I was elected to represent the students of the MA Marketing programme. Tasks and duties include being a supervisor over general student affairs and coordinator of events. Attend meetings with faculty members and university executives to present student perspectives and also as the middle man between the University and students.

My tenure is to end as soon as I am graduated by Sept 09.

Market Research at Jadara for Business Development
  • Jordan - Amman
  • January 2006 to May 2008

I was trained and placed in charge of market study and research. I started my employment with Jadara during my last 2 years of undergraduate studies at the University of Jordan. Duties included being part of a team that is charged with identifying prospect clients and potential opportunities to expand the operations of the organization. Also I was in direct communication with clients.

Treasury and Budget Controller Assistant at TOTAL ABK
  • United Arab Emirates - Abu Dhabi
  • June 2004 to August 2004

Internship... i was to be a jack of all trades. Experiencing every aspect of the finance department from basic accounting tasks such as posting and journalizing to accessing and using the company's private and confidential financial database that is linked to the HQ in Paris, France.

I was to use this knowledge and experience and figure out how Management Information Systems is linked to every detail in the finance department of a multinational organization.

Education

Master's degree, MA Marketing
  • at University of Sunderland
  • September 2009

MA Marketing Student Representative Dissertation on Celebrity Endorsement

Bachelor's degree, BA in Management Information Systems
  • at University of Jordan
  • June 2008

University Achievement Examination grade: 93% IELTS Exams: 7.5

High school or equivalent,
  • at Internation School of Choueifat
  • June 2002

TOEFL: *C.B.T - 257/300 O-Levels: *Arabic - A *English - A (as first language) *Business Studies - A Advanced Placements: *History - B A-Levels: *Arabic - A *English - A

Specialties & Skills

Digital Marketing
Strategy Development
Sales Growth
Presentation Development
Marketing Research
MS Word, MS Excel, MS Visio and all MS Office applications
Online Research
Social Media Skills
English Business Communication Skills
Survey Building & Development
Customer Service Skills

Languages

Arabic
Expert
English
Expert

Memberships

University of Sunderland
  • MA Marketing Representative
  • September 2009
Chartered Institute of Marketing
  • Member
  • July 2013
Internet Marketing Association
  • Regional Representative/Member
  • November 2012

Training and Certifications

Inbound Marketing Certification from HubSpot Academy (Certificate)
Date Attended:
March 2015
Valid Until:
April 2016
Google Adwords Certification (Certificate)
Date Attended:
March 2015
Valid Until:
March 2016

Hobbies

  • Filming and Video editing
    Created a web series that was sold to Toyota for social media advertising purposes.
  • Camping and hiking
    Survived getting lost in Wadi Rum
  • Closing Sales
    I am a go to guy for closing deals. I just love it. Managed to secure the free services of an IT company for simply landing them a major deal on a freelance basis.