Georges Aref Chaoul, Business Unit Director - Consumer Services

Georges Aref Chaoul

Business Unit Director - Consumer Services

Kaizen Asset Management Services

Location
United Arab Emirates - Dubai
Education
Bachelor's degree, Business Administration / Management
Experience
15 years, 4 Months

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Work Experience

Total years of experience :15 years, 4 Months

Business Unit Director - Consumer Services at Kaizen Asset Management Services
  • United Arab Emirates - Dubai
  • My current job since August 2023

• Developed and executed comprehensive business strategies, achieving consistent revenue growth.Aligned business units with company goals and identified market trends to stay competitive.
Team Management: Led cross-functional teams, enhancing collaboration and productivity, and set performance objectives, resulting in increased team productivity and professional development.
• I have managed budgets and financial plans, optimizing resource allocation. Monitored financial performance, identifying cost-saving opportunities and revenue growth strategies.
Client and Stakeholder Relations: Built strong client relationships, addressing concerns and ensuring satisfaction. I collaborated with partners and external organizations to expand business opportunities.
• Oversaw consumer service development, improving customer satisfaction. Drove innovation and improvements based on customer feedback and industry trends—market Research and Analysis: Conducted market and competitive analysis, identifying growth opportunities.
We utilized data-driven insights to inform decision-making and increase market share.
• Implemented risk mitigation strategies and ensured compliance with regulations. Performance Metrics and Reporting: Defined KPIs and established reporting mechanisms for tracking progress.
Presented reports to senior management and stakeholders, highlighting achievements.
Continuous Improvement: Fostered a culture of continuous improvement, streamlining processes and optimizing resources.

Chief Revenue Officer at Maids.cc
  • United Arab Emirates - Dubai
  • October 2019 to August 2023

• Led all aspects of Revenue operations resulting in 342 million in additional revenue.
• Grew the client portfolio by 230%, increasing it from 3, 000 to 10, 000.
• Improved the conversion ratio by 150% through effective sales funnel management & strategic customer acquisition techniques.
• Spearheaded the transition of the sales process to e-commerce & built the CRM department. This strategic shift led to a significant increase in traffic and sales trends, with a remarkable growth of 115%.
• Established & executed the retail strategy. Opened 13 profitable branches across the UAE within 12 months. Built & implemented influencer & guerrilla marketing strategies, resulting in a consistent 10% monthly sales growth.
• Managed a portfolio of 10, 000 clients & reduced attrition by 52%. Improved Client Lifetime Duration (LTD) by 34%.
• Recruited & managed a diverse revenue operations team of various senior & line managers, assistant managers, supervisors, & 250+ skilled staff across the department's divisions.
• Accelerated the sales cycle by 200% by esigning & implementing a strategy for training & development.
• Successfully drove company growth by achieving a 13% improvement in monthly averages and a remarkable 94% client satisfaction rate through effective customer experience strategies.
• Streamlining the visa-issuing process, I reduced the processing time from 30 to 6 days.
• As a business manager & primary liaison with Business Analysts, Data Analysts, & Programmers, I participated in improving tens of ERP workflows.
• Metrics Mastery: Customer Satisfaction (CSAT) score of 96% and a Net Promoter Score (NPS) of 94%. First Contact Resolution (FCR) rate of 91% and Average Handling Time (AHT) of 5 minutes. Average Speed of Answer (ASA) of 6 seconds, and minimized abandoned call rate to just 4% out of thousands of calls daily. An initial and non-initial response ratio of 96% on chat support.

Sales Manager at Fidelity Assurance & Reinsurance Co. S.A.L.
  • Lebanon - Beirut
  • March 2018 to October 2018

• Consistently achieved and surpassed sales targets, earning recognition as a top producer.
• Expanded Fidelity's reach geographically and demographically, increasing market share.
• Utilized data-driven decision-making and industry best practices to drive sales and improve processes.
• Recruited, coached, and led a team of unit managers and sales consultants, achieving consistent growth.

Asst. Director of Sales & Marketing at Badawi Group
  • Lebanon - Beirut
  • January 2015 to March 2018

• Managed retail B2C and corporate B2B sales operations, substantially exceeding sales targets. Achieved impressive results by selling over 650 residential units and securing contracts for three significant commercial projects."
• Demonstrated excellence in key account management, negotiating and finalizing agreements with engineers and subcontracting companies
• Managed the CRM team, participated in marketing campaigns, and ensured accurate reporting

Real Estate Manager at Remax / Self employed
  • Lebanon - Beirut
  • January 2012 to November 2017

• Effectively managed real estate activities for both commercial and residential properties, demonstrating strong self-management and public relations skills.
• Provided financial consultation to clients, guiding them through housing loan procedures and ensuring cost-effectiveness.
• I excelled in analyzing mortgages to ensure cost-effectiveness for clients. This involves proactively engaging with lenders, such as banks, to secure
construction loans when necessary. Additionally, I effectively communicate sales targets to stakeholders, providing clarity and guidance to achieve desired outcomes.

Sales Manager at RossOnero
  • Lebanon - Beirut
  • January 2008 to April 2015

• Led a team that successfully spearheaded the expansion of the company's retail sales operations across Lebanon and Iraq Kurdistan, achieving and maintaining the top rank amongst nine competitors for four consecutive years.
• Effectively recruited and trained a dynamic team, fostering a high-performance culture. This resulted in a highly efficient retail operation that consistently met and surpassed the company's strategic objectives.
• Supervised and successfully executed the launch of three new branches in Iraq, showcasing strong expertise in personnel management and operational logistics, thereby contributing to the company's growth and footprint.
• Leveraged comprehensive reports, feasibility studies, and market research to provide data-driven insights, significantly informing strategic decision-making
and fostering sustained retail growth.
• Implemented efficient follow-up mechanisms, ensuring prompt resolution of customer issues and enhancing customer satisfaction. This strategic initiative
further strengthened customer loyalty and reinforced our reputation for excellent customer service.
• Implemented advanced stock management strategies that ensured optimal inventory levels, significantly reducing costs and maximizing sales opportunities. This led to an increase in operational efficiency and profitability.

Education

Bachelor's degree, Business Administration / Management
  • at Arabic Open University
  • October 2018

Specialties & Skills

Company Acquisitions
Operational Planning
Sales and Marketing
Customer Experience
Growth Planning
Self Motivation
Problem Solving
Sales training
Territory Management
Prospecting
Initiative and Enthusiasm
Flexibility
Lead qualifications
Team Motivation
Communication "People skills"
Closing strategies
Relationship building
Ability to work calmly under pressure
Complex negotiation
Coaching and Mentoring
Persuading and Influencing
New account development
Time management
Learning and self development
Leadership
Team work
Presentations and proposals
Growth managment

Social Profiles

Personal Website
Personal Website

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Languages

English
Expert
Arabic
Native Speaker
French
Intermediate

Training and Certifications

Foundations For Success Workshop (Certificate)
Date Attended:
October 2017
Interviewing Skills Workshop (Certificate)
Date Attended:
November 2017
Marketing (Training)
Training Institute:
Badawi Group
Date Attended:
May 2017
Duration:
16 hours
Operations Management (Training)
Training Institute:
Badawi Group
Date Attended:
March 2017
Duration:
24 hours
Human Resources Advice (Training)
Training Institute:
RossoNero
Date Attended:
April 2011
Duration:
6 hours
Outsourcing (Training)
Training Institute:
Badawi Group
Date Attended:
May 2017
Duration:
8 hours
corporate sales management (Training)
Training Institute:
Badawi Group
Date Attended:
July 2017
Duration:
16 hours
Procurement and Troc (Training)
Training Institute:
Badawi Group
Date Attended:
November 2015
Duration:
20 hours
After sales (Training)
Training Institute:
Badawi Group
Date Attended:
October 2015
Duration:
12 hours
Real Estate (Training)
Training Institute:
Remax
Date Attended:
January 2015
Duration:
6 hours
Construction & Development (Training)
Training Institute:
Badawi Group
Date Attended:
February 2015
Duration:
30 hours
Follow up (Training)
Training Institute:
Rossonero
Date Attended:
March 2010
Duration:
6 hours
Product Rotation (Training)
Training Institute:
RossoNero
Date Attended:
August 2012
Duration:
6 hours
Loyalty customer system (Training)
Training Institute:
RossoNero
Date Attended:
February 2011
Duration:
12 hours
Sales Process (Training)
Training Institute:
RossoNero
Date Attended:
March 2009
Duration:
6 hours
Jewelry repair basics (Training)
Training Institute:
Antoine saliba Jewelry
Date Attended:
October 2014
Duration:
10 hours
Gold, Diamond and Gemstones/Birthstones&Zodiac stones (Training)
Training Institute:
RossoNero
Date Attended:
June 2009
Duration:
50 hours
Microsoft Outlook/ CRM (Training)
Training Institute:
Badawi Group
Date Attended:
January 2015
Duration:
10 hours
Customer Service/Care (Training)
Training Institute:
Badawi Group
Date Attended:
January 2015
Duration:
30 hours
Sales/Brokerage (Training)
Training Institute:
Remax
Date Attended:
November 2014
Duration:
15 hours
Sales Management (Training)
Training Institute:
Badawi Group
Date Attended:
February 2015
Duration:
10 hours
Sales/Communication (Training)
Training Institute:
Metlife Alico
Date Attended:
February 2014
Duration:
12 hours
Leader Skills and Leadership (Training)
Training Institute:
RossoNero
Date Attended:
July 2013
Duration:
10 hours
Gia 4cs (Training)
Training Institute:
RossoNero
Date Attended:
February 2010
Duration:
12 hours
Public Relations (Training)
Training Institute:
RossoNero
Date Attended:
August 2012
Duration:
6 hours
Sales Management (Training)
Training Institute:
RossoNero
Date Attended:
January 2012
Duration:
12 hours

Hobbies

  • Cooking/ Movies/ Debating/ Socializing/ E-reading/ Traveling/ Eating
    Sales / Business development / marketing / Operations management with over 10 years of experience in retail B2C| corporate B2B| real estate | Key account management. Recruiting, training and leading sales teams while planning and implementing business strategies over different territories. BA/Business Management, aiming for CMA certificate and willing to earn my MBA