Hany Mohamed Ali Hassan, Digital Marketing & Social Media

Hany Mohamed Ali Hassan

Digital Marketing & Social Media

ACDelco Saudi Arabia

Location
Saudi Arabia - Riyadh
Education
Bachelor's degree, Faculty of Languages and Translation, Major english.
Experience
17 years, 1 Months

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Work Experience

Total years of experience :17 years, 1 Months

Digital Marketing & Social Media at ACDelco Saudi Arabia
  • Saudi Arabia - Riyadh
  • My current job since April 2016

Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns.

 Design, build and maintain our social media presence.

 Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

 Identify trends and insights, and optimize spend and performance based on the insights  Brainstorm new and creative growth strategies.

 Plan, execute, and measure experiments and conversion tests.
 Collaborate with internal teams to create landing pages and optimize user experience.

 Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

 Instrument conversion points and optimize user funnels.

 Collaborate with agencies and other vendor partners.

 Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

 Social media marketing: developing a distinct online presence by attracting high numbers of internet followers through social media channels such as Facebook, Twitter, YouTube and Instagram.

 Mobile marketing: includes app-based, in-game, location-based and SMS marketing.  Develop a website traffic plan and create goals and benchmarks to meet.

 Manage art and copywriting professionals (outsourcing where needed).

 Partner with advertising and media specialists to increase marketing results.

 Communicate with our President and Vice President about marketing goals and results.

Digital Marketing & Social Media at Al-jazirah Vehicles Agencies Co. Ltd
  • Saudi Arabia - Riyadh
  • June 2012 to April 2016

* Maintaining the desired branding and creative work for all our social media platforms.
* Preparing marketing content needed to support the marketing plan and brand awareness.
* Weekly and monthly reports about the performance of our social media platforms and competitors.
* Evaluating new social media opportunities and submitting business proposals for that.
* .Conducting social media quizzes. contests and surveys.
* Staying in touch and close contact with our brand influences, groups and fans.
* Attending all company social gatherings and events to engage and documenting those events online.
* Daily engagement and post to our social media.
* Executing all kinds of online campaigns.
* Communicate with different online platforms to book and execute the company online campaigns(Google, MSN, Yahoo, etc).
* Coordinating and liaising with the advertising agency and the graphic designers to obtain the online campaigns materials.
* Following up with the call center the flow of online leads.

Government Sales Consultant. at Al-jazirah Vehicles Agencies Co. Ltd
  • Saudi Arabia - Riyadh
  • January 2010 to June 2012

* Responsible for achieving the target through sales development.
* Increase the volume of sales to existing customers by selling cars have never sold before.
* Adding new customers and selling them.
* Find out the customer needs and convince the client to our cars specification.
* Purchase and submit tenders and attend open the tenders.
* Find out which companies bought tender.
* Find out which companies bought tender and provide the management of their names.
* Focus on sales at the best profit for the company.
* Knowledge of the specifications of our cars and competitors.
* Prepare the daily visits reports.
* Follow up with the customer until getting the purchase order.
* Follow-up with management to execute the purchase order and delivery of cars before the end of the delivery period.

Retail Sales Supervisor at Abou Ghali Automotive
  • Egypt - Alexandria
  • December 2008 to January 2010

* Responsible for managing a retail staff within a business. Coordinates the shipping of goods, sets up displays, and assists customers and staff during business hours.
* Manage retail staff, including cashiers and people working on the floor.
* Ensure pricing is correct.
* Manage different departments within the store.
* Handle customer questions, complaints, and issues.
* Help retail sales staff achieve sales targets.
* Preside over staff meetings.
* Organize and distribute staff schedules.
* Monitor local competitors.
* Ensure standards for quality, customer service and health and safety are met.
* Ensure promotions are accurate and merchandised to the company’s standards.
* Assist the Sales Manager in leading, directing and motivating the sales team in order to achieve the overall corporate sales objectives.
* Create reports showing Sales %, install %, adherence, and attendance etc.
* Provide sales training and on-going mentoring to staff.
* Manage responsibility for each member of the team to exceed goals in all sales targets.

Senior Sales Operation at Barclays Bank
  • Egypt - Alexandria
  • March 2007 to December 2008

*a Senior Sales Operation in Barclays Bank promotes and selling banking products (Credit Cards - loan - auto loan) and payments.
*Accounts opening.
*understand, resolve problems and understand customer needs.
*Customer Handling Ability (via phone and in person).

Education

Bachelor's degree, Faculty of Languages and Translation, Major english.
  • at October 6 International Universty, Faculty of Languages and Translation.
  • March 2007

• October 6 University, Cairo, Egypt. • Faculty of Language and Translation. • English license. • Major English, Second Language German.

Specialties & Skills

Advertising
Digital Media
Social Media Marketing
Marketing
MS Word, Typing 60 wpm,Internet surfing,Excellent communication, negotiation & presentation skills
Supervised market-group research activity, including: Analysis of syndicated materials, developing p
Carried out marketing-media communication assignments – Worked on advertising, layout drafts and cam
Represented the firm at road shows, exhibitions, presentations and meetings with market leaders and
Evaluated market needs, discovered potential opportunities and identified new sales channels to meet
Developed and coordinated multimedia packages including brochures, letters, purchase displays, video

Languages

English
Expert
Arabic
Expert

Training and Certifications

Sales Development Programs. (Training)
Training Institute:
Alliance Human Performance Development.
Date Attended:
June 2010
Recognition of commitment and ongoing support to grow the Ford Brand in Saudi Arabia. (Certificate)
Date Attended:
December 2013
Recognition of outstanding performance to achieve the Best Sales Year on Record. (Certificate)
Date Attended:
December 2011
Outstanding Contribution to Growing the Ford Fleet Sales. (Certificate)
Date Attended:
December 2010
Recognition of outstanding performance to achieve AL Jazirah Vehicles Objectives. (Certificate)
Date Attended:
December 2011
Social Media for Marketing Professional Development Units. (Training)
Training Institute:
Future Visions Center
Date Attended:
December 2011
Fleet training cource (Training)
Training Institute:
Ford Motor Co.
Date Attended:
January 2010