Director
AL Attiya Motors
Total years of experience :31 years, 0 Months
Reporting to the Automotive GM, member of the automotive operational committee & managing a team of 1 supervisor, 1 account manager, 5 sales consultants, 2 admin & 2 support staff
Restructured the fleet sales dept. to be able to implement long term objectives & growth plans
Increased profitability from -0.4% to 4.5% in first fiscal year & over 8.7% in the second year
Achieved the prestigious Fleet Excellence Award by General Motors in the CY 2009 for the first time in Jaidah company history followed by a second win in a row in the CY 2010
Introduced & implemented Fleet sales KPI’s
Implemented fleet market acquisition plan by segment and achieved growth in every segment separately
Maintained the business successfully during major market downturn due to credit crunch in 2008 & 2009
Managing an operational leasing dept. with approx. 800 vehicles and 3 big contracts
Establishing a new system to manage the leasing business
Reporting to the GM and liaising directly with the principals with the following accountabilities:
Responsible for all sales & marketing operations for SAAB, Alfa Romeo & GM Certified, managing a team of 12 persons in 3 locations.
In first year sales improved by 86%. Growth came from reviewing sales processes, internal restructuring & implementation of KPI's and reward systems.
Marketing efforts was focused on direct group marketing initiatives relevant to the brand attributes
Reporting to the MD of the group
Initiated pipeline & product management
Re-launched the Volvo brand through effective PR, regular events & ABT campaigns.
In 4 & half years I have increased sales from average 5-10 units annually to 250 units new & used.
Led the dept to achieve an average of 8% GP after many years of continuous losses.
Used cars sales grew by 300% and profitability increased from 2.5% to 10% through effective marketing, implementing best practices
Reporting to the GM-Renault Cars with the following responsibilities:
1-Recruit, train and motivate personnel to achieve qualitative & quantitative objectives of the organization.
2-Responsible for all sales operations for new Renault cars in the central region.
3-Monitor, coach & develop sales operations at the dealer’s network in the region.
4-Liaise with HO re-pricing, marketing, policies, incentive schemes for individuals…etc.
5-Monitoring monthly financial statements to ensure no major variances vs. budget.
6-Execute direct marketing, promotions and marketing activities.
Started Daewoo fleet operations from scratch in Jeddah
Achieved highest sales ever in the history of the company recovering from a very bad brand image
Won most monthly, quarterly & yearly achievement awards during the period
Penetrated Taxi companies to reach 20% segment share among tough competition
Introduced Light commercial vehicles as a new segment player to drive volume growth
Reporting to the regional sales manager with the following responsibilities:
1-Promote sales of Volvo trucks in Jeddah.
2-Provide technical support to customers.
3-Prepare hauling transport study cases and submit to customers as a business solution.
Reporting to the Sales manager with the following responsibilities:
1-Promote sales of Xerox machines in Jeddah.
2-Provide office automation solutions to customers.
3-Execute direct marketing, promotions and marketing activities.
4-Ensure customer satisfaction is met in a specified territory.
Workshop for managers stressing on managing KPI's; performance appraisals; stock management...etc.
Pre-go live courses for SAP systems.
3 days intensive course majoring in best practices of successful modern managers and change management.
One day session in conducting effective performance appraisals.
One week in Sweden.
Intensive one week program majoring in: Preparing action plans Basic marketing Sales management Creative thinking Budgeting
Refresher 3 days course.
4 days course for mid scale managers.
One day seminar presented by international trainer from the Xerox UK.
Two separate sessions.
One day course is sales.
One day session.
Full 7 days comprehensive course in psychology, studies about the buying cycle and selling; given by Chiltern consultancy of the UK.
2 days intensive course in leadership to qualify new territory managers to master their tools in managing their territories effectively.
5 Years Bsc. of engineering majoring in communications and electronics.