MEA Ecommerce Key Account Manager
Stanley Black and Decker
مجموع سنوات الخبرة :12 years, 11 أشهر
• Managing account relations with Amazon, Noon, Carrefour Online and other leading Ecommerce platforms in Middle East & Africa
• Achieved 15% year on year sales growth in ME in2021 by launching tactical campaigns, sponsored search ads.
• Achieved 80% year on year sales growth in South Africa in 2021 by launching new in-demand products and driving monthly promotional campaigns.
• Surpassed 2021 sales gross margin targets by 3% in MEA by driving additional volumes on profitable product categories like cordless power tools and floor care.
• Increased product conversion by 0.5% by improving product content and implementing targeted ads on competitor product pages.
• Achieved 21% business growth in 2020 Vs. 2019 by launching DeWalt, Stanley power tools as well as other NPIs on Amazon and Noon UAE/KSA
• Enhanced brand and product visibility by executing brand stores and tactical brand landing pages on Amazon and Noon.
• Implemented highly efficient Sponsored Search ads with 13X Return on Ad Spends by ensuring careful selection of search keywords and product categories.
• Designed & built annual & monthly promotional calendar tailored to each customer in the traditional trade, modern channel & e-commerce.
• Ensured smooth transition between Phased out products and NPIs.
• Maximized in-stock ratio and order fulfilment by sharing accurate forecast based on weekly sell-out reports and trends.
• Built product pricing by customer by category and maintained price linearity across channels by closely monitoring retail prices.
• Built the first D2B platform for the company in the middle east targeting key dealers in UAE.
• Achieved 30% year on year growth in 2019 by exporting 120, 000 Tons of steel to South East Asia.
• Approved SOLB STEEL with ministry of housing enabling supply of around 30, 000 tons in 2 years.
• Achieved 20% project business growth by activating over 20+ construction contractors, cut & bend facilities as well as regional distribution networks.
• Revamped company digital content and sales presentations to enable higher customer conversion.
• Led the paint technical specification with consultants & ministries in Saudi Arabia.
• Initiated and monitored call plans and KPI’s for local sales teams.
• Assigned as acting sales manager for key project accounts in the western region.
• Achieved high approval ratio with key architectural design.
• Led KSA business reporting to HQ in Japan.
• Conducted more than 15 technical training sessions for engineering consultancies within the last 12 months.
• Supported the marketing manager in the development & monitoring of annual marketing plans.
• Monitored & evaluated marketing expenses against ROI.
• Briefed & followed up with research agencies on qualitative & quantitative market research in the GCC.
• Developed & evaluated promotional strategies for Kansai Paint retail stores.
• Planned & monitored Kansai Paint’s participation in trade events & forums.
• Briefed & coordinated with multiple creative agencies on implementation of the Kansai Paint communication plan including ATL & BTL.
• Led the marketing team in the creation of corporate presentations & marketing material.
• Conducted colour research that supported the company in understanding quarterly colour trends.
• Launched more than 20 new paint products at Kansai Paint retail stores & 5 construction & interior design events.
• Developed product & service catalogues including design, copywriting & production.
• Organized & introduced new product development workshops for company departments.
• Managed the design & creation of the current Kansai Paint website.
responsibility for Mirage Travel & Tours marketing & promotional campaigns.
•Built & strengthened the corporate name through various communication initiatives & online social media.
•Managed relationships with travel & tour suppliers to achieve win-win deals.
•Conducted research to understand the different trends in the travel & tourism sector.
for all sales operations of MBT’s flagship store.
•Managed store inventory & product replenishment.
•Conduct market research for MBT (including consumer survey, competitive analysis, & SWOT analysis).
•Managed in-store communication & conducted seasonal & promotional activities.
courses: Consumer Behaviour, Strategic Marketing Management, E-Marketing, Advertising Creativity, Marketing Research & Public Relations.