Digital Marketing Executive
Meetic Group
Total des années d'expérience :4 years, 2 Mois
Accountable for managing display channel for Match.com, Match Affinity and Dating Direct in UK
Responsible for compiling and presenting quarterly media strategy documents
Developing and strengthening media plans by working closely with Headquarters in Paris and USA
Involvement in planning and buying all display campaigns across three brands
Concerned with the implementation and execution of media plans
Synchronizing with media owners in order to optimize campaigns and meet monthly targets
Supervising social media agency who are responsible for PPC activity on Facebook
Performing audience research for online and offline media
Notifying creative assets for media campaigns through market research
Liable for briefing of creative assets and ensuring they are implemented correctly
Testing new and emerging technologies within online advertising including Demand Side Platforms, Real Time Bidding, and ‘Lookalike’ data segments
Analyzing media campaigns by measuring key performance indicators and optimizing towards these (as applicable for each brand and campaign)
Producing creative and post campaign analysis documents
Regularly sharing results with digital team and using key insights from other channels (SEO & offline media) to improve performance of media campaigns
Responsible for planning and buying display activity for Weightwatchers in UK market
Successfully delivered the campaign thereby maximizing conversions at target CPA
Responsible for daily reporting and presenting weekly insights to the client
Ensuring timely launch of monthly campaigns by synchronizing with account management and Ad Ops team
Formulating media strategy documents and presenting new opportunities to the client
Liable for producing Post campaign analysis and Project Management of Rich Media
Invovled in Project management
Recommending creative consumer focused marketing solutions
Synchronizing in-house studio and external agencies
Completed twp placements
Supporting Students in the clasroom and on a 1:1 basis
Managed and worked on multiple campaigns from £20-500k budgets
Demonstrated ability to meet client needs, by remaining flexible
Synchronizing with media owners and demonstrated effective negotiation skills when buying campaigns
Worked closely with Account planners and offline teams
Identified creative and strategic digital solutions that exceeded client expectations
Updating reports and created end of campaign reviews measuring key performance indicators
Recommending future campaigns for maximizing & strengthening the efficiency of the digital offering to the client
Associated with presenting results to clients and developing new business
Involved in planning and buying of online campaign for the UK launh of a US cable channel
Researched brand and target group’s online behaviour
Worked to a tight deadline in order to deliver campaigns for the client
Involved in Post campaign analysis for client
Accountable for reporting and assessing on the success of the campaign
Worked on an international mobile phone account
Formulated report analyzing the performance of an existing campaign and made key recommendations for optimization
Analyzing market trends in order to ensure the client with most updated information
Formulated media plans and strategy documents
Suggested innovative solutions for working with relatively small budgets (between £15-50k)
Synchronizing with in-house creative team, client service team to meet the strict deadlines
Presented the post campaign analysis document to the client for feedback
Worked on podcast and viral media campaigns for BA account
