Regional Sales Manager North Africa & Saudi
DELI GROUP CO.,LTD. (Dubai Branch)
Total years of experience :20 years, 11 Months
•Market screening for assigned countries to identify (key players, key brands, channels, categories…)
•Evaluate the current distributor situation or look for a potential one
•Visit assigned distributor on monthly basis for key countries
•Prepare and start initial discussion for new agreement of current & potential customers
•Develop sales strategy for the assigned market and implement it with appointed distributor
•Manage the Performance of distributors
•Conduct market visits along with Distributor sales team in order to improve the level of distribution
•Conduct effective training for appointed distributor sales team
•Analyze the sales, distribution and coverage levels based on collected information
•Classify the distributor clients by Channel/Grade and set coverage plan accordingly
•Ensure visibility/Availability & proper displays of own products in assigned countries
•Preparation and guidance for BTS orders
•Prepare MSL for respective countries along with Category and Products grading system
•Preparing trade offers according to stock and competition analysis
•Setting price strategy (increase/decrease) in coordination with brand team
•Develop new channels/customers to ensure full coverage of area by channel/product category
•Visit Modern and Traditional Channels to be on track with any market update
•Conduct interviews to identify potential candidates
•Responsible for the performance and development of Sales Specialists
•Ensure price competitiveness at all levels (FOB, W/S & RSP) and report to management for immediate action
•Analyze the sales performance per Distributor/Region/Category/product and set strategies accordingly
•Forecast & planning
•Category management assistance
•Products Research and New Products Proposal
•Prepare marketing plan with marketing team and distributor
•Assist marketing team to develop brand building and responsible for implementation
•Assist marketing team to develop products promotion and responsible for execution with distributor
• Develop sales strategies to ensure attainment of company’s sales goals
• Leading, directing and motivating a sales team of 5 individuals in order to achieve the overall company's sales objectives
• Responsible for the performance and development of the Sales Executives
• Set Yearly, quarterly and Monthly targets for respective sales team
• Initiate and coordinate development of sales plans for existing and new customers
• Conduct and update action plan according to achievement situation
• Assist in the development and implementation of marketing plans as needed
• Sales analysis per key account clients and set strategies accordingly
• Design special offers for key accounts
• Conduct regular meetings with Sales Executives to build effective communications, and understand the training/development needs
• Assist Sales Executives in preparation of proposals and presentations
• Provide insight for the improvement of Sales Executive’s performance
• Provide regular feedback to senior management regarding performance
• Participate in Quarterly branch forecast
• Adhere to all company policies, procedures and business ethics codes and ensures that they are communicated and implemented within the team
• Preparing purchase orders and returns (home and beauty departments)
• Controlling credit notes and purchase orders (checking stock and prices)
• Sales analysis and forecast for beauty and home departments
• Preparing studies for import orders (home dept)
• Preparing the figures and analysis for weekly managers meeting
• Controlling items movement
• Preparing staff target and home department target (with department manager)
• Margin and profit controlling and adjusting if any (by manager approval)
• Preparing attendance sheets for payroll
• Preparing monthly schedule for staff
• Coordinating with suppliers for prices issue and missing items
• Coordinating with HR for staff issues (vacation…)
• Implement and handle corporate sales department
• Set the strategy and plan to grow the business and ensure its sustainability
• Lead a team of 3 sales executives
• Approaching new prospects, major accounts
• Managing key accounts with cooperation of operation dept.
• Drafting and Preparing commercial agreements
• Train new sales employees
• Promote office products and offer business solutions. (Copiers…)
• Prepare quotations and follow up with clients.
• Update sales management about the market situation
• Meet and share sales plans with the team members
October 2005 - October 2007
Branch supervisor “Promotion”
• Responsible of the branch daily operation
• Lead a team of 7 persons
• Maximize the sales through renovating the branch and appointing sales executive
• Implementing daily plan and objectives
March 2004 - October 2005
Assistant manager/front line officer (DOCULAND) “Promotion”
• Lead a team of 20 persons “Stationery and Services”
• Assign and distribute duties to achieve daily work efficiently
• Deal with suppliers and respond to the customer needs
• Train new employees
January 2003 - March 2004
Stationery section supervisor and store keeper (DOCULAND)
• Responsible of the stationery section and service inventory
• Train new employees
foundations of management planning and organizing leading and controlling