Deputy GM
PICO INTERNATIONAL
Total des années d'expérience :23 years, 4 Mois
Management of the Doha Jewellery Show.
29000 sqm gross. In charge of all sales, marketing and operation aspect of the show.
Largest BtoC show in Qatar.
Results : + 15% sales / + 25% visitors /
- organizing exhibitions from A to Z from budgeting to strategy implementation, sales, marketing, agent network creation in the hospitality, sport and construction industry
- Implementing global strategy
- Developing sales strategy
- Selling to event/tourism professionals
- Organizing various events such as exhibition, business meeting conventions, workshops, conferences
- Implementing global marketing strategy
- Creation of all sales collateral and web sites
- Recruiting the appropriate team for our events
Supervised a team of 2 sales persons + sales to key account of the Airport industry
- Implementing global strategy of the exhibition
- Creating a sales agent network (20 agents) and manage them
- Recruiting an exhibition team (marketing, assistant, sales)
- Sourcing and negotiating with suppliers
- Managing big accounts
- Budgeting, controlling the cost and improving revenue
- Managing 25000 sqm net space
- Managing the sales team of BATIMAT (construction show) regarding all ancillary services of BATIMAT (sponsorships, stand packages mainly)
- Implementing and optimizing stand placements
- Selling to all potential customers of BATIMAT and the environment exhibition
- Selling various web solutions to construction key accounts professionals (mainly manufacturers) including web sites, advertising, press releases, banners, printed guides for the www.batiweb.com web site + many Reed exhibitions web sites
- Implementing sales strategy
- Sales to large accounts willing to organize survey or survey agency willing to outsource the marketing field
- Recruiting and managing an interviewers' team in all cities where the survey is being held (quantitative over the phone, quantitative in face to face, qualitative with round tables)
- training and briefing of all interviewers
- First data processing, statistics
- Organisation of the logistic to collect data in different cities
Business school with management, communication, sales, marketing, law, finance courses. Vice president of the student association