General Manager
Max Muscle Elite
Total des années d'expérience :19 years, 11 Mois
Developed a highly profitable pipeline, generating more than 3.5M USD in sales.
Boosted annual export sales by 12% in two years with the development of International and regional sales and market penetration strategies and go-to markets.
Streamlined and implemented processes to grow sales productivity and lead generation by 47% through optimizing pipelines, CRM tools, and talent and leadership management.
Integrated all aspects of financial budgeting, forecasting, analysis and reporting into the business development and sales processes to ensure higher profit targets, maintaining margins and controlling expenses as detailed in budgets and business plans.
Implemented, reshaped training and talent development strategies that has raised level of performance and engagement of the employees and middle-management leaders.
Launched Gateway Industrial Park, one of the biggest and most successful industrial real estate projects in Egypt, with a budget of EGP 500M in collaboration with Mostafa El-Sallab Group.
Driving and improving the Business Performance Management process (Aligning strategic objectives with KPI’s and targets across departments).
Coordinating and building the global performance management community across departments.
Advising senior management on Business Performance through performance analysis and insights using global KPI’s framework, scorecard, and dashboard tool.
Focusing on supporting business performance and strategic initiatives that are key to Royal’s future performance.
Developing solutions to complex business problems by leading in-depth analysis, coordinating and negotiating with key decision makers.
Overseeing the whole process of business planning and budgeting in the company.
Rendering financial advice to senior management officials of different operations, to undertake proper financial planning and decision making.
Royal Ceramica is part of El Sallab Group, Egypt’s leading ceramic tiles manufacturing group in terms of product range and turnover. Benefiting from the group’s expertise, Royal Ceramica successfully penetrated the local market and has a strong presence in 3 continents around the world through partners and agents.
Highlights:
•Devised effective strategies and enhanced ROYAL’s export market portfolio with real marketing ROI of 150% within a period of 2 years.
•Credential in opening markets across the Globe including Africa
•Successfully generated sales scripts, and handled projects from beginning to end of vertical markets with successful closing and account retention of 50%.
Key responsibilities:
•Developing Standard Operating Procedures of the export department to make it customer-focused and enhancing the image of the company.
•Accountable for estimating and forecasting the ceramic tiles market consumption for 25 countries in Africa and Europe to make marketing strategies accordingly to be ahead of the competitors.
•Building up a complete database of all ceramic tile distributors across the globe to ensure reach to all of them and capture the market.
•Formulating the company's International marketing strategy and the expected P&L to penetrate the targeted audience.
•Pioneer in conducting all the related market research on Macro/Micro level and increasing the sales lead database.
•Responsible for developing and managing a Marketing Co-op program for international channel partners to maximize growth and expand market penetration.
•Developing & maintaining organizational culture, values, and reputation in its markets, customers, suppliers and global business partners and enhancing brand image of the company.
•Conducting ‘SWOT’ analysis and utilizing findings for designing customized strategies to enhance customer services.
•Distinction of developing international tactical and strategic sales & marketing plans to capture the big market share.
•Overseeing the company’s international trade shows & events to expand business and obtain valuable referrals.
Oriental Weavers (OW) is one of the most recognized brands in the machine woven rug and carpet industry today. OW is the flagship company of Oriental Group. OW is the acknowledged leader in design, quality and innovation within the industry.
Highlights:
•Formulated market planning and new market penetration across the globe to expand sales territory and accomplished the mission of the company.
•Pivotal in developing new export customers’ accounts that exceeded $20 Million as an annual turnover.
•Successfully built a diversified customers portfolio with unified technical requirements that reduced the direct manufacturing cost and increased the profit margin by an annual increase of approximately 10%.
•Introduced strategic account planning model and methodology and strengthened long-term, profitable client relationships.
Key responsibilities:
•Instrumental in organizing and following up the production schedule and other operational activities from receiving the order till final shipment of goods to ensure accuracy and adherence to specifications, rules and regulations.
•Interfaced with wholesalers and retailers in product development as per market demand to gain leading position for the company.
•Promoted various products through fairs and exhibition and revamped the underdeveloped regions.
•Conducted analysis of the market trends in terry toweling business and the competition which increased overall profitability for the company.
•Revitalized and maintained consistent and excellent service to customers while establishing and monitoring procedures and service standards for export clearance standards, resulting in improved operational consistency worldwide.
•Devised effective marketing strategies and fetched big business from major clients that included Aldi (Germany), Kik (Germany), Ethel Austin (UK), Marks & Spencer (UK) and Princess (Norway) to name a few.
•Imparted strategic direction with the extensive groundwork that helped open new business opportunities in industry verticals that were untapped earlier.
•Translated business intuition into robust models and profitable strategies.
•Suggested the right payment terms including letter of credits, letters of guarantee and its related terms/conditions, and ensured all the necessary documents were properly made within the L/C’s structures/conditions upon shipment and streamlined operations and customer services.
•Organized various training sessions for the team to enhance their performance which resulted in improved job performance and efficiency.
•Drove initiative to transform raw territories to high revenue earning markets making a strong contribution to the company's top line.
•Designed and executed promotional plans to ensure cost effective reach to the targeted audience group. Created informative & promotional literature on products practices.
•Facilitated a strong network of channel partners and synchronized their efforts with team members to ensure wider distribution and deeper market penetration.
United Group, T.V. Shopping Industry is a leading company in the TV shop field, known for providing high quality products and outstanding competition with the market and giving customers great goods and services as well.
Highlights:
•Successfully revamped the existing media and TV channels that resulted in curtailing the sales and marketing costs by 5% and increasing the marketing ROI by 10% as the number of sales has been doubled within 3 months.
Key responsibilities:
•Handled the daily sales reports by each individual product and advertising channel and crafted different forecasting sales models to solicit and increase business.
•Continously established and maintained an excellent network of business relationship as a result of extensive interaction and communication.
•Responsible for managing new business development and strategic planning to maximize growth and profitablitiy.
MMG is a symbol of growth and a promise for the future. MMG’s core business is construction of projects both in oil and non-oil sector. It has also made its presence felt in civil construction with a flawless record on delivery of projects valued at over $10 billion.
Highlights:
•Expanded and grew national accounts by several hundered percent as a result of superior management and client relations.
•Associated in establishing policies and procedures for marketing ventures to gain big capital share of the market.
Key responsibilities:
•Analyzed market and the competition within the marketing intelligence variables and built market scenarios in order to streamline operations and increase efficiency, productivity and profitability for company.
•Forecasted prices for specific development areas that included Business Bay and DIFC to capture customers of different segments.
Rödle & Partner has been advising foreign direct investors in the Middle East since 2003. Owing to the worldwide uniform service approach of Rödle & Partner, the company have been able to establish a strong market position in the Middle East.
Highlights:
•Established goals and controls; monitored results to consistently increase profit margins, enhanced market position, reduced operating costs, and met strategic objectives.
•Drawn up road map to create and manage extensive distribution network and identified thrust areas to direct marketing effort to generate planned business volumes.
Key responsibilities:
•Prepared marketing research proposal and processed market share analysis to target potential clients.
•Deputed to attend the important exhibitions to identify the potential business partners and fetch big business.
PAST EXPERIENCE
•May 2002 - May 2004: Market Analyst & Researcher, Agent for Marketing Consulting & Advertising, Cairo (Egypt)
•May 2001 - May 2002: Market Analyst & Researcher, PAGATIC Middle East, Cairo (Egypt)
•September 1999 - May 2001:Guest Relation, Recreational and Leisure Sales Officer, Hyatt Regency Hotel Sharm El Sheikh, Egypt
•April 1998 - September 1999: Translator and Marketing Officer, General Association of Tourism, Cairo (Egypt)
