general manager
NIKAI Group of Companies
Total des années d'expérience :22 years, 11 Mois
• Responsible for meeting the Annual Budget for both UAE and Oman (trade division- Power retail, dealer network & corporate sales ) Nikai & Hyundai ( Consumer durable EHA )
JOB DESCRIPTION
• Directly responsible for the profitability of trade UAE and Oman, P & L
• Meeting the sales achievement of SDA, MDA & CE
• Maintain the gross margin & net profit as per management guidelines
• Price management
• Price simulation as per market trend ( Visibility to WAC )
• Coordination with PMT for scheme / turnover management
• Man management
• Debtors management & Credit control
• Sales management
• Marketing management
• Power retail management
• Dealer sales management
• Corporate sales management
• Analyse the credibility of new customers & existing customers
• Merchandiser management
• Administrative management of Trade support staff
• Market share management
• TEG ( The Electronics Group ) member representing Nikai Group of Companies
• Vertical & Horizontal growth management
a large group, diversified into various business activities, comprising of 4 divisions such as Consumer
Genetco is one of the largest, most diversified, marketing and engineering organization having its base in the Sultanate of Oman and having a branch in UAE. It is a part of the W.J. Towell group, representing and handling several reputed International Brands like Sanyo, Hitachi, Videocon, Yamaha,
Responsible for meeting the Annual Budget for both UAE and Oman (trade division- Power retail
Directly responsible for the profitability of trade UAE and Oman, P & L
Meeting the sales achievement of SDA, MDA & CE
Maintain the gross margin & net profit as per management guidelines
Price management
Price simulation as per market trend ( Visibility to WAC )
Coordination with PMT for scheme / turnover management
Man management
Debtors management & Credit control
Sales management
Marketing management
Power retail management
Dealer sales management
Corporate sales management
Analyse the credibility of new customers & existing customers
Merchandiser management
Administrative management of Trade support staff
Market share management
TEG ( The Electronics Group ) member representing Nikai Group of Companies
Vertical & Horizontal growth management
TEAM DETAILS & REPORTING STAFF (DIRECTLY & IN-DIRECTLY)
Heading 100 plus employees
75 Merchandisers ( UAE ) Oman in progress
Evaluating and monitoring product launch campaigns and tailor making them in accordance with target markets.
Developing, launching and implementing value propositions for various Retail and Industrial segments.
Monitoring promotion activities and evaluating them with respect to competitors.
BRAND POSITIONING & AWARENESS
Brand image building and awareness campaigns such as trade shows, exhibitions and seminars.
Developing and executing unique marketing programs and product initiatives that help retailer differentiate them selves from the competition.
Brand re-positioning to harness full potential of the Brand Image.
Working with specific marketing interventions with the aim to create higher purchase intent and maximize the brand awareness potential.
Strategize a long-term brand management plan to sustain and grow brands profitably.
Selecting product mix and developing new product in accordance with market potential and market size.
Forecasting demand for a product and pricing it with respect to market demand.
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