PR Account Director
Memac Ogilvy
Total years of experience :19 years, 10 Months
. Take ownership of account delivery across key clients from different sectors including: healthcare, automotive, technology, finance, corporate and government
. Offer a broad spectrum of PR counselling based on providing valuable direction, strategic thinking, and advice on an ongoing basis
. Oversee account implementation, ensuring excellence in client service and delivery
. Build strong client relationships to make sure communication is consistent and well-structured with strong attention on client’s business, industry, competitors, and threats to their business
. Develop annual PR programs, set budgets, lead quarterly and annual client review meetings and report on industry developments, program results and progress against KPIs
. Develop PR strategies and tactical plans based on evaluating client’s business and communication objectives, its stakeholders and the competitive market scene
. Design media relation strategies locally and regionally specially tailored for each program
Generate content and messaging narrative in line with client’s strategy
. Drive the development of creative ideas and new approaches involving the team to maximize programs outcome and impact
. Handle crisis and issue management by assessing the situation, identifying opportunities and proposing recommendations to deal with the issue on table
. Play a key role in agency pitches, credentials and case studies and help grow clients base
. Identify and pursue opportunities for developing new business and achieve organic growth across existing clients
. Offer PR management consultancy to Abu Dhabi Science Festival, an event organized by Abu Dhabi Technology Development Committee and produced by Flash Entertainment
. Primarily responsible for the press office function during the 11-day festival
. Plan PR campaigns, develop editorial calendar and take a lead on critical analysis and developing new communication channels
. Generate content such as news releases, feature articles, interviews, speeches, fact sheets
. Organize and manage press events including theme, agenda, media engagement, venue setup, press kit preparation, spokespeople briefing and onsite media relations
. Manage the appointed PR agency and ensure delivery of optimal results
. Evaluate and analyze PR campaign results against agreed on KPIs
. Support on crisis management statements and approaches
. Manage regional marketing and corporate communications plans and activities for all the publications (consumer, business and contract magazines-print/digital)
. Create the marketing strategy for each product and allocate the required budget
. Identify key prospect segments through extensive market research of both current and potential client base and formulate plans accordingly
. Optimize market share for new products through target audience segmentation
. Establish brand identity and keep it fresh through innovative copy, creative, design and package using a full integrated media mix
. Improve end-to-end consumer experience mainly distribution, circulation, content, web experience including social networks
. Recommend changes, enhancements and opportunities based on market needs
Initiate and manage subscription campaigns to meet annual targets
. Oversee all marketing, branding and PR requirements to well promote and position the company’s annual conferences and award ceremonies
. Handle all media partnerships and event associations in key markets
. Establish and manage the PR team in UAE, KSA, Egypt and the Levant
. Develop PR strategies, design and execute plans, monitor media coverage, update media database and track results
. Organize corporate, business and media events in UAE, Lebanon, KSA and Iraq
. Define the channel’s marketing objectives, develop strategic approaches, supervise the implementation of media plans and measure results
. Create, implement and oversee communication integrated programs that effectively describe and promote the channel and support the brand goals
. Define scope of marketing activities; formulate budgets, brief and manage hired agencies
. Ensure consistency of brand & corporate identity through all communication platforms
. Develop and implement corporate standards, policies and procedures that align with key messages
. Design communication initiatives and company-sponsored events to promote the channel’s involvement and support in social and community activities
. Develop social media strategy and manage all digital channels to optimize a broad reach
. Establish and manage the media buying/planning and booking units
. Develop and execute integrated media plans for clients
. Manage clients’ advertising, branding and launching campaigns
. Evolve sales plans and assist in developing sales proposals and presentations
Implement end-to-end brand strategy development & awareness
. Participate in all aspects of clients servicing including planning, implementation, optimization, media buying and media booking, monitoring, analysis and reporting
. Website Project Manager (outline, content, sitemap, graphics)
. Implement a plan that maximizes the company's market, brand, sales and channels
. Prepare and negotiate proposals with clients
Press, Radio and TV journalism Public Relations Advertising Mass media Mass communications Market research
