STRATEGY DIRECTOR
EVOMARK Communications
Total years of experience :12 years, 2 Months
• Architect BTL & Digital strategies driven by the marketing goals, objectives and desired brand positioning
• Develop Marketing Calendars for clients in accordance to the brand goals and budgets
• Create and direct innovative and thoughtful strategic solutions to complex brand communication challenges
• Consult with clients on a range of strategic brand initiatives, including brand positioning, brand architecture, internal and external brand engagement, and digital brand strategy
• Identify and interpreting social and cultural trends to formulate the strategies
• Identify activation opportunities and map out the inputs needed to develop an effective campaign
• Perform research, analyze data, and develop key insights and action plans based on campaign results and provide recommendations for adjustments
• Drive adoption of standards, supporting digital best practices and key metrics
• Set direction for Video, Blog and Social Media Content Strategy
• Collaborate with the creative team to shape creative expression and strategic execution
• Create internal briefs and ensuring strategy alignment with the creative department
• Oversee campaign execution and maintain strategy implementation
• Inspire and mentor the agency staff on continued strategic thinking behind every project/brand
• Liaise with client team and identity campaign goals and challenges
• Research brand products and identify different angles to base the campaign upon
• Commission external qualitative and quantitative research
• Gain a comprehensive context for campaign strategies by analyzing a range of information including demographics, socio-economics and the market share
• Analyze and suggest different consumer touch points and evaluate campaign reach
• Provide the internal creative team with a clearly defined brief that contains concise information on the product, audience and strategy
• Analyze and interpret customer response and sales data to evaluate the effectiveness of the campaign
• Present conclusions and learnings to the client
• Reconcile and present the differences between consumer’s current brand perceptions and the client’s expected brand positioning
Handle daily co-ordinations between the agency and client
• Assisting the team in client meetings
• Assisting the Account Management team with insights and on-ground feedback
• Making cold calls and reaching out to prospects
• Following up with prospects throughout the sales cycle
Collect data from the operations team
• Accumulate data and create presentations for the management
• Create pitch presentations
• Make field visits and audit the trade marketing initiatives
• Prepare daily reports for the Marketing Team
• Helping store owners understand the campaign guidelines
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EDUCATION