Marketing Manager
Mohm Office Furniture
Total years of experience :21 years, 10 Months
-In charge of developing the marketing plan & budgeting
-Maintaining brand image and corporate identity
-Developing marketing briefs in order to facilitate the communication with the advertising and research agencies and other suppliers.
-Developing marketing collateral & sales support materials
-Revamping showrooms and product placement plans
-Drive demand to showrooms and website
-Assessing customer feedback and activity ROI
-Planning the participation in different exhibitions and maximizing its ROI
-Implementing & monitoring communication campaigns and tracking results.
-Conducting researches and marketing intelligence activities
-Addressing technical issue with the technical office and R&D
-Preparing ABC analysis in coordination with sales and production planning
-Generating business leads on different client segments
-Monitoring customer needs and adopting international trends
-Supervising the development of the website and social media plans
-Observing competition activities and provide analysis to proactively counter their tactics
-reedited the company’s ISO instructions and documentation for the marketing department
Achievements:
-Established a solid CIM for different applications of the brand.
-Renovated all showrooms and did localized marketing activities to drive traffic (35-40% increase in Showrooms sales in the course of one year).
-Founded the company's first professional website and activated the brand throughout all social media platforms as well as other digital marketing activities and aggregated a demand funnel of 16 million in the first 3 months.
-Supported sales force with the first sales kit including all collateral and material sample binders with technical specs.
-Initiated the company's image library with classification and regular schedule to shoot products/projects.
-Launched the internal (monthly) and external (quarterly) newsletter.
-Set the first customer satisfaction survey protocol.
• In charge of the Marketing activities for “Luce” electrical products, and "Block Industries" insulation and packaging foam. Reporting to the Marketing Manager.
• Design and plan the annual marketing plan & budget for each.
• Develop marketing briefs in order to facilitate the communication with the advertising agency.
• Scan and understand trends, customer demands and ensure customers’ needs are well defined, understood and met.
• Handle all the internal communications and perform cross functional activities.
• Receive and track customer’s feedback regarding campaigns and marketing activities.
• Manage all marketing communication activities and website content.
• Supervise artwork for different activities.
- Maintain the corporate identity. - Manage all printing materials & print ads.
- Issue newsletters and other news flashes.
- Manage website looks and contents, SEO and SMO.
- Supervise the local, regional and international organization’s subscription.
- Reserve exhibition space and booths & provide promotional materials.
- Monitor the marketing expenses and departmental budget.
- Being the GSA (General Sales Agent), I implement marketing communication activities and tasks for the following airlines:
American Airlines, Korean Airlines, Air Malta, Cathay Pacific, Malev, South African Airlines, Tap Portugal, Wataniya Airways.
Achievements:
- Established solid corporate identity manual.
- Supervised the development of multiple websites, one of which was awarded the silver award, Travel Category, Egypt Web Awards 2008.
- Participated in digitizing the company’s library (photos, videos, documents).
-Contracting suppliers/clients.
-Registration (Pre & On-site)
-Supervising correspondence with participants
-Supervising computer data entry
-Coordination with hotels and other travel-related service providers.
-Manage the field coordinators’ implementation of the action plan.
-Providing reports and statistics.
-Handling on-site operation challenges
-Finalizing conference accounts
-Setting up registration area, floor planning & booths constructing.
*Participated in the planning, implementing and testing phases for the in-house software designed to organize the daily PCO operations and generate different reports.
The study covered 18 subject.