Mouna Kiera, International Marketing Manager

Mouna Kiera

International Marketing Manager

Andalusia

Location
Egypt
Education
Bachelor's degree, Methodolody
Experience
12 years, 7 Months

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Work Experience

Total years of experience :12 years, 7 Months

International Marketing Manager at Andalusia
  • Egypt - Alexandria
  • My current job since October 2019

* Help shape the focus of the agency by successfully managing the workflow through creative, strategy, financial and technical advice.
* Hire, train and evaluate new business employees
* Ensure staff and workers have the resources available to complete tasks
* Manage and keep up to date the business intranet and other staff resources
* Serve as a liaison between the account management team and our digital and design teams
“Own” and manage our project management system on a daily basis
* Receive project requests from our account management team or directly from clients; own the project from the concept to completion
* Proof all deliverables prior to sending to the client
* Provide recommendations and develop tools to improve internal and external (client-facing) processes and systems with regards to receiving new projects, processing, and proofing of deliverables
* Consults with supervisor or project’s creative lead to evaluate individual project needs and proactively raise issues that may impact the quality or timing of deliverables and offer solutions.
* Ensures that internal deadlines, timetables and approval procedures are adhered to for assigned project phases
* Support client presentations, pitches, and meetings
* Creative and Management strategy and execution to support the growth of the agency, client accounts, and teams at Ironpaper

Public Relations Manager at Egycrops for Import and Export
  • Egypt - Alexandria
  • My current job since September 2014

* Developing a communications plan including strategy, goals, budget and tactics.
* Developing media relation’s strategy, seeking high-level placements in print, broadcast and online media.
* Coordinating all public relations activities, including international business trade missions and international trade shows.
* Managing trade shows effectively in order to gain the best international reputation in F&B market.
* Representing the company in all public relations activities.
* Cultivating new customers.
* Identifying client classification and determining the ultimate way for business deals.
* Monitoring, analyzing and communicating with higher management PR results on quarterly basis.
* Maintaining effective business relationships with local and municipal government officials.
* Maintaining a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communications strategy surrounding them.
* Developing and maintaining corporate image and logos.
* Developing and launching Internet webpages.
* Assign and supervise the activities of the public relations stuff.

Copy Writer at Mezany
  • Egypt - Cairo
  • My current job since March 2016

Click to edit position description* Working with content owners across the business to help develop online and offline content for use across different media - including assessment questions and reports, supporting documentation, training materials, marketing collateral and websites/social media.
* Ensure all content is written in an engaging and accessible way for the relevant audience, and is consistent in terms of tone of voice, style and key messaging across all media.
* Optimise online content to help improve search rankings and user engagement.
* Help manage the content publishing schedule to ensure a steady flow of new and/or repurposed
content is delivered across our main digital channels.
* Work closely with designers to ensure a cohesive relationship between copy and design.

Brand/Marketing Manager at Seedita
  • Egypt - Alexandria
  • My current job since February 2016

Click to edit position description* Analyzing how our brand is positioned in the market and crystalize targeted consumers insights
* Taking brand ownership and provide the vision, mission, goals and strategies to match up to
* Translating brand strategies into brand plans, brand positioning and go-to-market strategies
* Lead creative development and create motivating stimulus to get targeted population to “take action”
* Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
* Coach the team and get the best from everyone
* Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues
* Oversee marketing and advertising activities to ensure consistency with product line strategy
* Monitor product distribution and consumer reactions
* Brainstorm new and innovative growth strategies
* Align the company around the brand’s direction, choices and tactics
* Anticipate bottlenecks

Business Operations Manager at Pimula Agency
  • Egypt - Alexandria
  • December 2018 to August 2019

* Help shape the focus of the agency by successfully managing the workflow through creative, strategy, financial and technical advice.
* Hire, train and evaluate new business employees
* Ensure staff and workers have the resources available to complete tasks
* Manage and keep up to date the business intranet and other staff resources
* Serve as a liaison between the account management team and our digital and design teams
“Own” and manage our project management system on a daily basis
* Receive project requests from our account management team or directly from clients; own the project from the concept to completion
* Proof all deliverables prior to sending to the client
* Provide recommendations and develop tools to improve internal and external (client-facing) processes and systems with regards to receiving new projects, processing, and proofing of deliverables
* Consults with supervisor or project’s creative lead to evaluate individual project needs and proactively raise issues that may impact the quality or timing of deliverables and offer solutions.
* Ensures that internal deadlines, timetables and approval procedures are adhered to for assigned project phases
* Support client presentations, pitches, and meetings
* Creative and Management strategy and execution to support the growth of the agency, client accounts, and teams at Ironpaper

Marcom Coordinator at Schneider Electric
  • Egypt - Cairo
  • January 2014 to July 2014

* Updating the regional Country Dashboard monthly.
* Founding the Management Letter sent to the Leadership Team on a monthly basis to watch the performance of the department.
* Coordinating “Xperience Efficiency Cairo 2014” and taking all charge of inviting existing costumers and new customers.
* Coordinating meetings and planning events.
* Producing content for brochures and newsletter.

Public Relations Officer at Egycrops
  • Egypt - Alexandria
  • August 2012 to December 2013

Click to edit position description* Reporting the department`s performance on a weekly basis to the PR manager.
* Planning, developing and implementing public relations strategies.
* Supervising the production of publicity brochures, handouts, direct email leaflets, videos and keynote presentations.
* Organizing events including international business trade missions and international trade shows.
* Maintaining and updating information on the company`s website.
* Managing and updating information and engaging users on social media websites such as Facebook.
* Participating community relations through events such as conferences, business meetings and other community initiative.

Trainee Class Teacher at Riada Languages School
  • Egypt - Alexandria
  • February 2012 to July 2012

* Assisting the main class teacher in most of her tasks.
* Helping, watching, assisting and taking care of the kids all day long. * Teaching kids English, Mathematics and Science.

Assistant Teacher at Seedlings Montessori in Alexandria
  • Egypt - Alexandria
  • July 2011 to September 2011

* Assisting the main class teacher in most of her tasks.
* Helping, watching, assisting and taking care of the kids all day long.

Executive Personal Assistant at Egycrops
  • Egypt - Alexandria
  • July 2010 to September 2010

Click to edit position description* Responding to and fielding telephone calls, relaying messages to the appropriate party.
* Handling incoming communications such as email and formal letters.
* Manage electronic and paper files.
* Manage calendars and plan meetings and conferences.
* Make travel arrangements.
* Posting job ads, screening of candidates and conducting interviews in person and over the phone.
* Compiling reports, dealing with difficult clients and situations.

Education

Bachelor's degree, Methodolody
  • at Pharos University in Alexandria - Faculty of Languages and Translation
  • August 2012
High school or equivalent, Sanaweya A'ama
  • at El Nasr Girls' College
  • July 2008

Specialties & Skills

Document Translation
Project Management
Microsoft Office
Teaching Skills
Microsoft Office Skills

Languages

Arabic
Expert
English
Expert
French
Beginner
Spanish
Beginner

Memberships

United Nations
  • A Volunteer in "Let's take care of our planet"
  • February 2012

Training and Certifications

With college (Training)
Training Institute:
Riada Language School
Date Attended:
February 2012

Hobbies

  • Traveling, Squash, Walking