Social Media Executive
HAVAS Worldwide
Total years of experience :13 years, 4 Months
Developing social media campaign strategy & engagement plans
Discuss with clients to identify their needs and devise campaigns that meets their brief and budget
Negotiating with clients, solving any problems and making sure deadlines are met
Create weekly and monthly comparative reports for clients to show ROI
Conduct online advocacy and open stream for cross-promotions.
Develop and expand community and/or blogger outreach efforts.
Pitch for new clients - Includes making presentation and presenting to the prospective clients
Propose new ideas for campaigns and other activities to keep the brand competitive and updated
Manage blogger and influencer outreach programs
Oversee all social media efforts for various clients
Create a comprehensive social media strategy to define programs that use social media marketing techniques to increase visibility, membership and traffic across all XYZ brands and Implement and manage social media programs
Experiment with new and alternative ways to leverage social media activities (“marketing R&D”)
Monitor trends in social media tools, trends and applications and appropriately apply that knowledge to increasing the use of social media
Strategize with and educate the management team and others across the company on incorporating relevant social media techniques into the corporate culture and into all of the company’s products and services
Measure the impact of social media on the overall marketing efforts