Media Director
Viola Communications
Total years of experience :26 years, 11 Months
Leads the development of media department objectives and strategy and its contribution to the agency revenue growth through identifying new business opportunities and developing existing business.
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Ensures highest return on the clients’ media investments.
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Develop strategic media initiatives and innovative media recommendations based on available data and market trends to meet clients’ business/marketing objectives and needs. Analyze clients’ competitors’ media strategies and use this to improve clients' media campaign effectiveness/competitiveness.
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Reviews accounts to ensure that they’re operating profitably and efficiently.
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Manages media buying including negotiation of buying conditions with media suppliers.
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Foster a solid relationship with clients as well as media suppliers.
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Keep abreast of industry trends and identify media opportunities that may benefit the client’s business, champions and co-ordinate development of proven and new media channels.
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Manages, appraises and develops the media team.
Club, Yateem optician and Al-Qudra Sports management)
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Developing and implementing marketing plans and advertising campaigns for listed clients. (budgets, activities and ROA)
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Increase Al-Ain club’s annual revenue through attracting new sponsors and advertisers to the club. Enlarging the fans base and there loyalty to Al Ain club through advertising and promotional plans and BTL activities.
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Leading a team of two account managers to cater to clients’ needs and requirements.
Develop Radio One strategic plan for 2003 to increase turnover and penetrate untapped markets
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Manage the team towards delivering highest client service\ satisfaction through accomplishing all client productions, media and creative objectives.
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Create clear roles and identify job descriptions and responsibilities for employees
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Analyze company cash flow and profitability situation, to set annual, quarterly and monthly targets, managed company inflows and outflows.
Handling current accounts through implementing their Radio
advertising plans.
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Assist account director in acquiring new clients and follow up on them
Implemented marketing and sales strategies
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Achieved sales targets
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Captured new market opportunities
Developed & supervised a motivated sales team to achieve /Beat
Planned targets
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Identified new market opportunities
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Gathering market data, preparing surveys on outlets demography and
Routs efficiency
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Competitors and brand availability in market monitoring
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Working with the marketing department on achieving marketing
Programs goals.