Marcom manager
Hilton Hotels & Resorts
Total years of experience :16 years, 11 Months
Restructuring of the marketing department
• Managing the marketing & communication of Hilton Beirut Habtoor Grand and Hilton Beirut Metropolitan Palace
• Develop the marketing plans and creative concepts
• Develop the brand & digital marketing strategy
• Strategic planning (marketing, PR, CSR) for the hotel’s different sections: Food & Beverage, Spa, Rooms and Banquets through promotional campaigns; creation of operational boosters, increase in brand awareness through effective PR activities
• Operate as the leading point of contact for all
marketing/communication materials pertaining to the Group’s
different stations (Lebanon, Qatar, Dubai, Iraq, Saudi Arabia,
Egypt)
• Responsible for strategic direction and execution of all internal
and external communications, pre, during, and post
exhibition/conference
• Develop brand guidelines and ensure consistent adherence to
guidelines for all marketing materials and activities
• Conduct appropriate market research on competitive services
and firms
• Provide continuous feedback (monthly and quarterly) about the
progress of initiatives and advancement of projects to
internal and external stakeholders as well as forecasts for
account metrics
• Monitor the performance of marcom executives and sets their
targets and KPIs
• Develop & execute online strategies and social media
• Work closely with the COO, General Managers, & Project
Managers to develop new campaigns
• Assist & guide the team on-ground during the
exhibitions/conferences & conduct Exhibitor’s and Visitor’s
surveys
• Manage/update the corporate website, and the exhibition’s
individual websites
• Create Power Point presentations for management meetings
• Managing a portfolio brands
• Conducting quantitative & qualitative research, developing
analysis, and applying the appropriate strategy
• Establishing action plans to launch new products in the Levant
region and implementing it within the budget
• Developing marketing and communication strategies for existing
and potential clients under the direct supervision of the Business
Director
• Making pitches on multiple accounts for acquiring new businesses
• Account: JTI (Japanese Tobacco Industry)
• Managing, reviewing progress and delivering the client’s
advertisement projects
• Conducting meetings with the client to inform them about the
current work status of their projects
• Perfecting client servicing skills through briefing, brainstorming
& presentations
• Working closely with creative teams, copywriters, printers, other
3rd party suppliers in addition to handling quotations
• Attending and Managing events, concerts, HORECAs 121
activations (Brit Floyd, Keane, Sting, etc) and ensuring the
brand’s image which contributes in increasing sales
• Delivering ongoing market analysis & assessment of
competitors
• Managing the work of account executives and monitoring the
ongoing activities
• Producing weekly, monthly and quarterly status reports & KPIs
• Coordinating campaigns between advertising agencies, a
range of stakeholders, different departments and sister
companies of the bank such as the Lebanese Islamic Bank,
Hermes Rent a car, Hermes Tourism and Travel, Credit Card
Management, Credilease
• Briefing, developing and implementing all artwork BTL & ATL
related to the bank
• Enhancing website in coordination with the IT department,
creating articles, press releases, newsletters to keep
awareness of the new and existing products
• Managing budgets, setting the yearly campaigns, and identifying
the communication tools for each campaign
• Handling Quotations to ensure maintaining quality over price
• Negotiating contract sign up with advertising agencies,
magazines & newspapers, printing presses, digital medias
• Implementing and following up displaying materials and
advertising tools in branches
• Analyzing data from CRM department to target specific
customers to provide them with customized services
• Leading coordinated actions between the advertising, sales,
product development and CRM teams to increase the bank
market-share
• Handling sponsorships, marketing participations, events and
exhibitions
• Performing products analysis of competitive banks
• Mentored summer trainees and conducted several workshops
for them.