Commercial Manager
Philip Morris International
مجموع سنوات الخبرة :13 years, 0 أشهر
• Successfully oversee the general trade channel, accounting for over 95% of tobacco sellout.
• Spearhead the development and implementation of the retail channel strategy in Jordan, optimizing coverage and investments.
• Ensure in-market excellence in the execution of programs and initiatives, aligning with the defined strategy.
• Drive and manage the digital trade program within the general trade.
• Establish and lead the route-to-market team, offering a clear vision, expectations, and support for effective implementation.
• Guide the route-to-market team, ensuring the proper execution of new product launches.
• Ensure full compliance with local market regulations and PMI marketing code in all programs and activities.
- Handling Hair Care Professional brands (Goldwell, Nashi, She So . Cap.) across Kuwait, KSA, UAE, Qatar, and Lebanon.
- Set the assortment by country
- Set the business plan by trade channel
- Conduct feasibility studies for new brands
- Pricing the products taking into consideration brand positioning, competition, and profit
- Contact suppliers to finalize daily business issues
- Plan training sessions for clients and sales team
- Share monthly sales reports with the suppliers
- Prepare the ordering reports to ensure proper forecast
- Collect market feedback and share it with the suppliers for better planning
- Set commercial strategy and positioning per category and per trade channel
-Set Category and Brand Sales Target & Budget.
-Set Business Plans, Marketing plans, and strategy for each category or brand.
-Set Division Corporate business plan considered different market inputs
-Set the strategy, direction & guidelines for purchasing agreements including negotiations, priorities, and agreements
- Set the overall corporate marketing, and trade marketing plan for all countries
.Set the assortment and handle all purchasing for Health & Beauty department across three different store formats to meet diverse customer needs taking into consideration customer demand, market trends, and financial budgets
- Review current product assortment in each store
- Negotiate discounts, payment terms and introductory offers for products from suppliers
- plan promotional activities and secure appropriate deals as per the promotional strategy
- Set merchandising guidelines for products display
- Conduct yearly business reviews
- Conduct Category reviews
- Implement pricing strategy to ensure efficiency and effectiveness of retail prices
- Monitor the supply chain and manage all ordering and inventory issues
Assuming the following responsibilities:
• Handling the following brands: (Himalaya Herbals, Nexcare, Just for Men, Aram & Hammer, Cybele)
• Delivering the in market sales number within the advertising & promotion budgets agreed with principal.
• Providing necessary and critical input to the principal to prepare the annual business - which includes key monthly activities.
• Preparing and helping the Marketing & Development Manager in negotiating the key accounts agreements.
• Preparing the key accounts full year activity and promotions based on the outlet promotional calendar to be planned in coordination with the principal.
• Preparing the promotion performance report of all major activities to analyze the promotion and if the stated objectives have been met.
• Timely listing of new products in all key accounts.
• Ensuring the visibility at eye level in all key accounts across all product categories.
• Ensuring that products are merchandized as per the planogram across the outlets.
• Closely following up with the sales team on a daily basis on outlet wise achievement to ensure that monthly targets are met.
• Planning and implementing Below the Line initiatives in close coordination with the principal.
• Carrying out sampling activity.
• Planning and inventory control of POS material received from the supplier and reordering the material in advance before the activity.
• Coordinating with the supplier and vendor to ensure quality & timely delivery of POS material to be produced locally.
• Working closely with the Marketing Development Manager and supplier to ensure availability of adequate stocks.
• Stock planning while keeping in to consideration the events and activities planned for the next quarter.
• Recruitment, selection and management of promoter teams.
• Conducting training sessions to improve the quality of promoter performance and refresh product knowledge.
Assistant Category Manager (Merchandise Division)
Assuming the following responsibilities:
-Set the assortment and handle all purchasing for Health and Beauty and Baby Needs Departments across three different store formats to meet diverse customer needs
-Negotiate discounts, payment terms and introductory offers for products from suppliers
-Plan promotional activities and secure appropriate deals as per the promotional strategy
-Set and exceeded Sales and COGS for the departments
-Set merchandising guidelines for products display
-Conduct yearly supplier business reviews
-Conduct category reviews
-Implement pricing strategy to ensure efficiency and effectiveness of retail prices
-Monitor the supply chain and manage all ordering and inventory issues
University of Jordan – Amman, Jordan BA. Marketing - (2005–2010) GPA : 3.05 (very good)
