Campaign Marketing Manager
Elsevier Ltd
Total des années d'expérience :15 years, 3 Mois
a. Plan the overall annual campaign schedule for required products/ services
b. Develop marketing campaigns of different products across the MENA Region, and liaise with all stakeholders involved to deliver the campaigns.
c. Identify marketing opportunities through the effective use of market insight and intelligence.
d. Delivery of targeted campaigns, employing an appropriate mix of communication channels
e. Allocate marketing budgets for campaigns and projects and effectively measure and evaluate campaign activity to demonstrate ROI.
f. Produce key messages and customer value propositions, promotions and offers
g. Ensure that the campaign process is managed to optimize results Interrogate and analyse the customer databases, segment target audiences and identify market opportunities
• Achieving sales targets through the implementation of innovative campaigns and country specific strategies
• Collaborate with the Ministry Of Health to organize Diabetes Awareness programs
• Manage medical representatives to focus their efforts and achieve sales targets
• Develop Diabetes Care Business and strive for leadership in the market
• Doubled the sales of the time frame in compared to the year before
Achievements and Responsibilites:
- Joint two brainstorming sessions as a consultant to develop marketing strategies for Eastern Europe, and for the LATAM EMEA region
- Introduced the Blood Glucose Monitoring Devices in the insurance policy of one of the leading Insurance companies in Jordan
- Achieving sales targets through the implementation of innovative campaigns and country specific strategies
- Collaborate with the Ministry Of Health to organize Diabetes Awareness programs
- Manage medical representatives to focus their efforts and achieve sales targets
- Setting up an annual marketing plan
- Ensured proper and complete reporting to upper management
- Developed a help line for Diabetes
- Develop differentiated services to distinguish Roche from competitors
- Doubled the sales in two years (2008 was double the sales of 2006)
- Achieved 70% growth in sales in year 2007
- Achieved 45% growth in sales in year 2008
- Achieved 42% growth in sales in year 2009
- Planned and implemented change of Accu-Chek product portfolio in Jordan-
- Planned and implemented two product launches in one year
- Setting up an annual marketing plan
- Ensured proper and complete reporting to upper management
- Marketing the Blood Glucose Monitoring device to the pharmacies, doctors, hospitals and medical stores.
- Finding new clients and following up with them
- Track competitors activities and report them
- Achieve a yearly target and preset objectives
- Help organize events to promote diabetes knowledge and awareness
Dissertation topic: The Role of Digital Marketing on Making Consumer Choice: The Case of OTC Medicines
Graduated from the University of Jordan after completion of a full 4 year program of Nutrition and Food Technology. The program included 12 weeks of intensive training at 4 different fields, each ending with a project. Upon graduation, I submitted 3 graduation projects: - A research about Arginine, its Sources and Health Effects - Scientific Methods of Butter, Cream and Sour Cream Productions - Type II Diabetes among Children and Adolescents
- Completed my highschool from SABIS International Schools with honours in the last three years - Achieved the highest grade in Chemistry, Biology, Physics, Maths and Additional Maths O-level in the Eastern Province