Marketing Manager
Alsafeena Representative Company
Total years of experience :25 years, 7 Months
Manage and coordinate all marketing, advertising and promotional staff and activities;
• Conduct market research to determine market requirements for existing and future products;
• Analysis of customer research, current market conditions and competitor information;
• Develop and implement marketing plans and projects for new and existing products;
• Manage the productivity of the marketing plans and projects;
• Monitor, review and report on all marketing activity and results
• Determine and manage the marketing budget
• Deliver marketing activity within agreed budget
• Develop pricing strategies
• Liaison with media and advertising
• Source Docs Review - Teller proof & profit and loss account.
• Proofing for profit and Loss accounts, difference and deferred A/c Review.
• Ensure that the bank's policies & procedures are followed at all times
• Account status change review, account opening Docs. Review of Corporate Customer & Private Account
• Sorting out customer conveying feedback to higher -ups in order to assist in their decision and enhancing the customer’s requirements.
• Credit cards destruction for destroyed
• Handling Alkhair & Conventional Credit Cards daily from Riyadh H.O
• Handling Securities and documentation of the Loan Portfolio.
• Leasing between H.O., Loans Department, Credit Department, Police, Customers and other Govt. Departments
• Client relation, updating customer information and corresponding with the clients.
• Checking the account statements DHL&Aramex report
• Manifesting & Filing the daily report for CC/MC & DOD
• Preparing the vital few report TO THE Head of Operation
• Call back for corporate A/CS
• Tracking return credit cards & re-courier the same
• Receiving Al khair Statement for credit cards(sycle7)
• Receiving monthly customer A/c statements
• Receiving the conventional Statement for CC (cycle21)
• Preparing the vital few report for the total
• Prepared declined letters for rejected the personal loan
• Collection & Recovery, Admn.Customer Service, Charge Back, Fraud & Security, Authorizations, Merchant Settlement, Application Processing, Balance Sheet Evaluations and All other banking related works.
• Provision control on NPL Accounts & Engagement with UAT (SIBS).
• Evaluation of Over-Due Report on a monthly basis.
• Translate all the legal documents such as final notice final report and etc..
• Segregation of the Collection Report in accordance with Product-wise (Personal Loans, Car Loans, Credit Cards, and Overdrafts) as well as secured & un-secured Corporate accounts.
• Allocation of Over-Due Reports to the Collectors.
• Handling of Collection Port-folio of VIP and HNW Customers
• Monitoring the Collector's productivity.
• Collection Port-folio Management.
• Evaluation of Provision in-accordance with the Budget.
• Proposing for Legal actions and follow-ups.
• Liaising with external Collection Agencies.
• Proposals for Settlement and Write-Offs.
• Interaction with various Branches & Departments.
• Prepared, Monthly, Quarterly Reports & Reported to the Head of Special Assets Dept.
• Formation of MIS Reports to the Management
• Opening of various Currents like: Current, Saving, Fixed Deposits & Call Accounts.
• Renewal /Upliftment and Premature Upliftments of Fixed Deposits.
• Identifying the needs of customers / prospects through probing.
• Transforming the customer interactions into an enhanced customer relationship.
• Sorting out customer conveying feedback to higher - ups in order to assist in their decision and
enhancing the Customer’s requirements.
• Call Participating identified prospects and sell them ADCB products and services.
• Attending to all customer's inquiries / complaints and account maintenance activities & non
financial transactions including delivering statements and letters
• Increase and develop the customer base for all accounts with outdoor sales when required.
• Achieving and exceeding the individual targets and contributing towards the overall business
goals.
• Marketing solicitation-IMD, Personal Loans, Vehicle Loans and Credit Cards.
• Processing of Loans against applications and security documents related to above.
• Promoting the services and products of the bank and maintaining good customer relations
• Cross sell the bank's products & services.
• Translate all the documents as our job required.
• Handling Securities and documentation of the Loan Portfolio.
• Leasing between H.O., Loans Department, Credit Department, Police, Customers and other Govt. Departments
• Client relation, updating customer information and corresponding with the clients.
• Handling cash links, credit card request, attending inter department mails, translation of documents, swift
• Messages, Transfer of Cheques, Money Transfer.
• Worked as a Project Manager for Micro Finance Program (Islamic Finance) as per Sha'ria Rules related with Murabaha, Musharakah & Mudharabah, for the level of Non-Governmental Organizations.
• Our Project was aimed to cover 8 areas
• Represent the institution in its relation with others, in cooperation with the board chairperson.
• Convey any suggestions to the board, related to work procedures, policies, and its lending, collecting and investing operations, and prepare the information and studies connected with work put under the board’s agenda.
• Work with the board nominated experts in developing the business plan.
• Execute all the board’s decisions.
• Carry out the periodical reports with respect to the different departments’ activities and present it to the board.
• Maintain permanent good relations with the clients, the public and different financial institutions that are related, and develop these relations, in addition to preserving the good financial reputation of the institution.
• Prepare and recommend the institution’s future plans to board of directors, and explain how it will be executed, including the yearly target for the institution outreach, sustainability and other main indicators.
• Take the lead in hiring the staff and developing the appropriate MIS system.
• Prepared (budgeting -Planning-Cash flow & Operation Manual, field visit for clients in MFHP.For
• Development in NGOs. Yemen (Hodeidah Women Union).
• Managed 45 staffs in Micro Finance Program in Hodeidah - Yemen.
• Prepared training courses for UNDP employees & other projects
• Our target to finance three kinds of activities as: Commercial, Production & Service activities
• Follow up the client's business through our Area Supervisors & Credit Officers
• Prepared Monthly Report to the CEO for the Social Funds & Chairwomen (NGOs.)
• Oracle System Connected with Our Project & Social Funds For Development in Sana'a
• Supervising the junior staff, active involvement in human relations department, and replying
66% with good grade Certified Human Resource Professional in AIBM (American Institute of Business & Management) Dubai –UAE from 06th Feb.2015 to 06th March 2015
