Project Lead
UNDP
Total years of experience :11 years, 10 Months
- Taking full ownership of FreelanceMe Initiative. Including market analysis, initiative definition and development, implementation plan, ongoing execution and reporting.
- Identifying similar freelancing projects and initiatives running in Egypt and worldwide and analyze their strengths and weaknesses to empower FreelanceMe with ideas differentiated from others with the objective of reducing duplication and maximizing public visibility and impact.
- Owning the achievement of annual commitments and core KPIs across the initiative included in the portfolio; ensure goals are defined that are meaningful, tangible and measurable.
- Spearheading new and extended strategies for the overall development of FreelanceMe beneficiaries, like advancing skills development, employability and entrepreneurship knowledge, IT literacy in how to use the portal and specific knowledge to pitch themselves and getting matching opportunities with the employers.
- Creating and maintaining partnerships with the selected partners in our regions, ensuring clear definition of goals and objectives, regular reporting, timely budget utilization, joined marketing efforts, etc. to make them owners of the site.
- Analyzing and tracking the impact of the portal and create a history data book showing the benefit, profit, reach, impact.
- Working closely with other Freelance stakeholders to align the Freelancing strategy with the business objectives, program capabilities and market opportunities.
- Establishing and managing strong relationships with core NGOs in order to create networks of freelancers that can benefit of the Initiative.
- Researching and sharing intelligence on the competitive environment and market conditions in the area of Freelancing matching and entrepreneurship initiatives.
- Contributing to Masr Ta3mal Brand strategy development being the key driver of user orientation.
- Building channel specific user marketing plans to deliver brand objectives in conjunction with Brand Marketing Plan and Business Plan.
- Monitoring Brand objectives and identifies deviations and recommends actions to increase competitive strength.
- Creating and ensuring the implementation of coherent and integrated marketing plans throughout the relating to brand management, channel management and marketing communication.
- Leading execution of Marketing plans & activities.
- Coordinating and preparing initiative marketing activities and briefs.
- Leading after activity Review to be done & learning shared for all major activities.
- Developing market research and analysis.
- Delivering activation idea in launch phase for new launches or re-launches.
- Planning and executing entrepreneurship activities.
- Expanding Masr Ta3mal entrepreneurial partnerships.
- Launching and managing Masr Ta3mal Youth Program.
- Representing the initiative in local and international conferences and seminars.
- Developing annual and quarterly marketing plan.
- Conducting market research.
- Leading PR activities.
- Leading execution of marketing and communication activities of Masr Ta3mal initiative.
- Planning and executing Masr Ta3mal e-marketing activities.
- Evangelizing Masr Ta3mal brand ensuring ongoing buy-in and high-level support in Egyptian society to the sites.
- Telling a compelling story of Masr Ta3mal impact and value proposition on the lives of poor communities in Egypt to showcase success stories of youth involved in the program.
- Developing in collaboration with marketing responsible a social media strategy to position Masr Ta3mal using Microsoft Citizenship social media sites. Create traffic to the portals, awareness about career planning, promote e learning and job opportunities, celebrate success, showcase youth stories, etc.
- Creating and developing the quarterly reports and year reports of the initiative.
- Being responsible for drafting and updating news of the initiative for the monthly newsletters.
- Social Media and Press monitoring
- Elaboration of PR plans
- Organizing Press Conferences
- Writing Reports and Preparing Presentations
- Writing Press Releases
- Media Analysis
- Re-launching the Center's regional website
- Creating a Weekly Digest in three Languages
- External Communication with Regional Focal Points
Press releases translation from Arabic to English
Press releases translation from Arabic to French
Faculty of Applied Languages, specialized translation department.
Thanaweya Amma
o 2006-2007, DELF (A2/ B1) Diploma in the French Language
