Marketing and Sales Manager
Saudi Call - Mobily
Total years of experience :17 years, 8 Months
Roles and Responsibilities:
Drive the implementation plans for the marketing and sales functions of the Retail and Distribution division.
Create of sales MIS and reports.
Contribute with other key stakeholders to the development of, as they relate to Marketing and Sales, product definition and development, Pricing strategy, Sales reporting, Critical outsourcing and vendor agreements including SLAs.
Work with HR to develop and implement role definitions as appropriate, career development plans for direct staff and incentive programs.
Monitor, evaluate and act upon information from the financial reports and key performance indicators.
Provide input into creation of annual plans and budgets according to agreed timelines.
Responsible for day-to-day control of marketing budget.
Responsible for end-to-end branding/ marketing campaigns.
Implement the agreed-upon sales strategies and tactics.
Prepare sales and budget forecasts, market researches and reports.
Develop and implement a customer service strategy which provides total Customer Satisfaction.
Supervise Regional Sales and Distribution Network.
Articulate strategic direction, product and technology roadmaps, requisite sales skills, go-to-
market planning, demand creation and monitor resellers progress.
Ensure all employees are appropriately motivated and trained.
Monitor the sales performance of competitors to ensure that the company maintains and develops its competitive position.
Coach, mentor, guide, direct, support, manage, support and lead continual training activities on products and sales skills using FBA Technique.
Develop and implement effective sales incentive and promotional programs with channel partners.
Manage, monitor and evaluate sales promotional activities.
Evaluate and counter competition activities.
Lead continuous business expansion .
Monitor feedback from customers to measure their satisfaction.
Coach and lead Distribution Development Managers to ensure that business plan is met.
Professional Accomplishments:
As part of Transformational Development, Marketing and Sales Strategy helped achieve the next accomplishments:
• Expanded Retail M/FBOs (Fully Branded Outlets) by 31% from 45 M/FBO to 65 compared to previous years since 2005 to enhance Growth and Revenue Objectives.
• Expanded Distribution and Direct Sales Team by 28.5% from 50 to 70 persons compared to previous years since 2005 to enhance Distribution and Direct Sales Network to boost Revenue Streams and combat competition and lower prices in Market.
• Increased Retail Sales Revenue Growth Rate by 22.2 % from average 9 Million to 11 Million/Month with Accumulative Yearly Revenue Share 132 Million/Year compared to previous years since 2005 with 108 Million by focusing of selling High-value Products and Services.
• Increased Distribution Sales Revenue Growth Rate by 21.95% from 68.3 Million to 83.3 Million/Month with Accumulative Yearly Revenue Share 1 Billion/Year compared to previous years since 2005 with 820 Million.
• Cut Costs by 20% by optimizing Resource Allocation, acquiring Qualified Talents and Service Delivery and Supply Chain by streamlining Order Requesting and Customer Service Processes and enhancing Inventory Turnover and opening New Channels.
• Increased Corporate Up-front Commission, Bonus Pointing System and Refund Revenue Growth Rate by 31.43 % from average 3.5 Million to 4.6 Million/Month with Accumulative Yearly Revenue Share 55.2 Million/Year compared to previous years since 2005 with 42 Million.
• Increased Total Corporate Revenue Growth Rate by 22.47 % from average 80.8 Million to 99 Million/Month with Accumulative Yearly Revenue Share 1.2 Billion/Year compared to previous years since 2005 with 970 Million.
• Increase EBDITA & Profit Growth Rate by 164.6 % from average 5.7 Million to 15.1 Million/Month with Accumulative Yearly Profit Share 181.7 Million/Year compared to previous years since 2005 with 68.7 Million.
• Increased ROI by 164.6 % from average 7.60% to 18.05% with + 10.43%.
• All such results are thanks to Strategic Goals of increasing Sales and Market Share which increased from 4% to 6.5%, Efficiency and Quality of Processes, Responsiveness to and Satisfaction of Customers and Innovation to create a Competitive Advantage.
• Partnered with Key Market Resellers and Intermediaries such as GSM/Non-GSM clients and build a robust Channel Network of more than 800 clients both in Retail, Wholesale and Alternative Channels like Hyper Markets, Real Estates, Gas Stations and more.
• Coping with Telecom Market Conversions towards Data Connectivity Technologies, I have studied the new trends of Market Segment and proposed to invest in FTTH (Fiber-To-The-Home), FTTH VISP (Virtual Internet Service Provider), Branded Reseller and VAS Services such as OTTS (Over-The-Top Services) and Smart Home to leverage the 5TH Layer of Data Network of Contents to generate more revenue streams.
• Currently working in the Already-acquired FTTH and VISP Program from Mobily to provide HSI Internet since Sept. 2013 to Present.
• Form Sales Strategies and Targets in alignment with strategic objectives.
• Achieve Monthly Targets placed by Mobily for Corporate Accounts (SOHO, SME, LE).
• Recruit, guide, support and train sales team to highly achieve sales objectives in a motivated manner.
• Increase added value through Data products and solutions (, DIA).
• Lead Co-Marketing Activities to promote Mobily products and solutions in a coordinated fashion as part of Franchise & Strategic Partnership Agreement.
• Leading Advertising and Merchandizing campaigns for both Retail & Distribution activities to increase profitability and value acquisition of roughly 15 million a year.
• Perform administrative and operational activities that support sales and Marketing Activities.
• Form Sales Strategies and Targets in alignment with strategic objectives.
• Develop and implement territory sales plans for more than 20 Salesmen and 10 Showrooms with 30 agents.
• Prepare sales & budget forecasts and market reports.
• Establish long-lasting customer relations.
• Coach and develop direct sales-related reports.
• Responsible for assisting the Sales Director in leading, directing and motivating the sales team in order to achieve the overall corporate sales objectives.
• Collect and assessing market data provided by team members and reporting this to direct manager.
• Analyze sales in territory with sales supervisors and forecasting sales development.
• Manage and coaching sales supervisors and MRs (Market Researches) based in set region.
• Acquire and Recruit new employees to join the team.
• Secure implementation of the SEs (Senior Executives) guidelines and the annual marketing and brand strategies.
• Cooperate with key stakeholders, including Sales Director, sales supervisors, sales force, marketing department, wholesalers, distributors, key accounts and customers.
• Lead sales team with high proficiency to attain set monthly, quarterly and yearly targets.
• Implement MBO(Management By Objectives).
• Expand Sales channels: Retail, Distribution & Alternative Channels.
• Increase Customer Base.
• Maintain Market Share of roughly 4% of STC customers and enhance value creation, delivery and Acquisition.
• Perform administrative and operational activities that support sales.
Project Management
Management Skills