Senior Account Manager
North55
Total years of experience :18 years, 0 Months
Categories: Corporate/Non-Profit/FMCG.
Clients: Masdar City, ICLDC (Diabetes), Abu Dhabi Ports Authority, Islamic Museum of Australia, Jumeriah Restaurants.
Assist with design and manage full process from conceptualisation to delivery.
Prepare budget, invoice and follow-up on payment process.
Facilitate client briefs.
Produce contact sheets, and comprehensive project reports.
Manage the Trade Communications arm of OgilvyAction
Clients: BAT (British American Tobacco), ENOC Group, Coca-Cola (Burn), Bosch, RSA.
Provide strategic solutions on all trade initiatives; including, staff incentive programs, roadshows, trading terms and conditions, retailer advocacy, etc.
Provide Media Planning assistance and events management support.
Client: British American Tobacco South Africa (BATSA) HoReCa division.
Assist in event management and marketing of clients’ brands.
Assist with design and manage full process from conceptualisation to delivery.
Manage clients annual HoReCa budget, including payment negotiation terms with HoReCa owners.
Manage all Government accounts (Department of Defence, Western Cape Provincial Legislature)
Development new ideas around research and marketing opportunities.
Project manage all areas of an event, from conceptualisation, to meeting with suppliers, set-up and breakdown.
Prepare management reports as and when required.
Determine new markets and develop strategies for market penetration.
Set sales targets in conjunction with Commercial Manager.
Determine marketing collateral requirements.
Determine & execute advertising strategy.
Determine & execute direct marketing strategy.
Develop & manage marketing plans & strategies in conjunction to Commercial Manager.
Initiate and maintain relations with tertiary institutes, corporate etc.
Prepare management reports as and when required.
Determine new markets and develop strategies for market penetration
Follow up leads and prospects by phone.
Liaise closely with Commercial Manager.
Develop and maintain strong working relationships with destination products, e.g. Convention and Events Bureau
Prepare, implement, manage and control agreed budgets.
Attend & prepare reports for weekly management meetings.
Develop reports relevant to the execution, monitoring and measuring of the marketing strategy.
Develop a CRM strategy to initiate and maintain client satisfaction.
Develop a client retention strategy.
Gather client feedback and monitor client satisfaction.
Client events & sponsorships.
Research on potential national and international conference to secure leads.
Paralegal Diploma
Public Management Diploma