Media Sales consultant
Dubai Life TV
مجموع سنوات الخبرة :17 years, 8 أشهر
DLTV is the English life style channel in Dubai registered in UK, broadcasts diverse program related to lifestyle
Job Profile:
Generating assigned revenue for the DLTV by selling its content, commercial time and program integration
Generating revenue for Life TV production-the media production wing under DLTV and selling combo packages for both production & broadcast
Effectively sold Dubai Life TV to various media agencies and generated new category of clients
Effectively sold Social Media Marketing services to clients, planning for localized marketing campaign.
Agency: MEC, Denstu Aegis, Initiative, UM, Magna, Kenz Mena etc
Generated assigned revenue for by selling its movie slots, commercial time and program integration
Generated innovative advertising ideas for the client, keeping the campaign objective in mind
Undertaking various marketing campaign to promote the channel and its content to the viewers
Sabco Media is a unique cross platform media house that caters in both Radio, Print & Digital media. As a Dy. Manager advertising, I was responsible for generating revenue for both Sabco’s radio stations Merge 104.8 FM(English) & Al-Wisal 96.5 FM(Arabic) by selling online and digital platform and also carrying out marketing activities. Pitching combo deals with Y-Magazine, which is Sabco Media’s weekly lifestyle magazine.
Achievement: Generated 200% growth in revenue on my set of client as compared to previous year. Developed new clients almost by 450-500% & also developed categories ex. restaurants, hospitality, finance, Industries to advertise on radio through innovative media plans and on air innovations. (Branded programs, AFPs)
Ex. “Haya Water” integrated program, “National Ferries SAOC”, Toyota & Ford’s branded segment are a few of the innovations done.
Job Profile:
Generated assigned revenue by promoting online & digital platform of both Merge 104.8 FM & Al-Wisal 96.5 FM (English and Arabic) along with promoting combo deals for radio and Y- Magazine
Sold display advertising on the online portal of Merge & Al-wisal and integration of social media with the existing radio campaign
Made media plans and presented to the Marketing heads of the identified prospects and promoting the stations and concepts, as a viable and focused advertising vehicle and communication channel.
Designed creative and innovative advertising ideas that leverage mileage to the clients. Ex. Haya water, National Ferries, Toyota, KIA, FORD etc
Planned special events during the year well in advance, created Ramadan properties by working closely with the content team and ensuring that they are successfully sold and executed
Zee Media Corporation Ltd is the pioneer in TV media in India which currently has more than 8 channels (News +GEC). As Manager-Sales my responsibility was to generate revenues through ad sales (both FCT, Non FCT & Events) for the given portfolio of the channels.
Achievement: Achieved an av. revenue growth of 20%-25% for a period of 6 years, above industry standard of 17%. Being awarded as the performer of the year for achieving 142% of the target in FY 2010-11. Improved revenue share by 15-20% with clients from Mindshare and Zenith Optimedia.
Chalked out media plan to bring on board few of the critical clients like Reckitt Benckeiser & Glaxo smithkline with thorough CPRP analysis. Successfully developed special event “Horlicks Mission Exam” which is a yearly 15 days long property on 3 of the main channels. It was even acclaimed in GSK’s annual marketing meet.
Job Profile:
Conceptualized & sold creative and innovative advertising ideas to top MNCs & domestic clients
Successfully developed effective media plans for agencies & clients and negotiated on the price to maintain desired revenue share among the competition
Developed and delivered sales plan for Airtime sales: Generating sponsorships for regular programs and revenue from NON FCT media properties
Maintained competitive revenue share in the genre and retained channel health more than 100%
Event Promotion and event sponsorships selling: Designing events on all seven channels to boost up the channel's brand equity and promoting the same and analyze the marketability & make it salable.
Market Mapping: Monitoring advertising share through Adex and viewership analysis through television audience measurement (TAM)
Doing direct sales for ICICI Bank’s financial products such as Personal Loan and Car Loan by creating client’s network.
Developing customer base for the entire immigration programme such as HSMP, WHMV, Canada PR ship through proper consultancy and helping them on various phases of the process.
I have done 2 years Post Graduate Diploma in Business Management equivalent to MBA from International School of Business & Media with dual specialization in Marketing Management & retail management. The duration of the course was 2 years and started in August 2006 and the total CGPA is 6.33 out of 8. During this programme I have done enough live projects to substantiate my theory. Projects & Live Assignments: 1. Live Project on Organizational Culture at Maruti Udyog Ltd. 2. Live Project on HR Policies of U Flex Ltd 3. Live projects on category management of Big Bazaar (A retail discount store) 4. Summer Internship project in Electrolux Hyundai Ltd Topic: Understanding consumer behavior and their buying pattern of Electrolux Microwave oven Awards and achievement: Champion in Case Study competition in Amity University.
It is a 3 years Bachelor degree in commerce with Major in Accounting.
