Marketing Manager
Trucare FZC
Total years of experience :14 years, 4 Months
Job Responsibilities: Conceptualization, implementation and analysis of various marketing strategies to support explosive growth of business in the Middle East region.
• Strategic thinking and development of business plans
o Development of joint business plans in collaboration with principals
o Transformation of marketing strategies into local actionable plans for Middle East.
o Ensure implementation of brand roll out campaigns, marketing & promotional plans.
o Development of feasibility study for upcoming brands.
• Efficient management of following functions;;
o Trade, retail and online marketing of assigned brands across all markets
o Brand communication and presence in centralized key accounts and retail stores.
o Marketing and promotional activities, events, exhibitions, workshops and training conferences in all markets.
o Implementation and meeting deadlines of marketing campaigns across markets.
o Production of marketing collaterals, merchandising displays and POS material.
o Handling of multiple projects, workload & resources to achieve agreed goals.
o Relationship with channel partners, key accounts & customers to satisfy their queries.
o Communication with media/PR agencies and publishing houses.
o Pool of pre qualified contractors, suppliers and vendors for proper implementation of marketing campaigns
• Effective communication with all stake holders
o Principals, channel partners, retailers and sub distributors
o Pre qualified suppliers, contractors, PR &Media Agencies
o End users and customers
• Systematic reporting and proper documentation of all marketing expenditure.
o Analysis of pre & post events effectiveness, key earnings & outcomes.
o Reporting of implementation of all strategies, plans and activities across markets.
• Market grip and footwork
o Visiting regularly all key accounts, retail stores and customers
o Visiting events/exhibitions, trade shows and shopping malls activities
• Synchronizing team energies through coordination at all levels
o Coordination with Marketing, Training and Creative team
o Coordination with sales, logistic and suppliers.
• Business development opportunity
o Exploring new market trends and business opportunities in the Middle East
o Identifying new means of communication with customers
o Spotting new gaps in markets and how to fulfill these gaps with our brands
Riazu Incorporation Pakistan is a Product Design and Marketing firm with a portfolio of leading international brands in personal care and beauty products
Brand Manager: February, 2012 to October 15, 2012
Managing a portfolio of beauty care products including Rimmel London, Color Studio cosmetics and Ajmal perfume
• Increased brand share and achieved consistent double digit growth since launch
• Retail business expansion from 87 doors to 139 doors nationwide
Job description;
• Strategic marketing planning and implementation of brand plans based on primary and secondary research.
• Trade marketing, retail business, salon business and supply chain management
• BTL activities in various institutions, malls and retail outlets.
• PR agency, media and outdoor communication management.
• Implemented IMC nationwide and pitched the idea of experiential marketing in various cosmetic outlets.
• Online marketing management and development of online business model, direct selling through websites and web stores in collaboration with international partners.
• Training and development of beauty advisors, sales force and BTL team
• Direct Reporting: Institutional marketing manager, Senior Visualizer and Merchandiser
• Involved in the development of legal contracts, MOU and merchandizing agreements
• Communication with the Rimmel London regional office U.A.E.
Assistant Brand Manager: October, 2011 to February, 2012
Responsible to manage the cosmetic brand “Color Studio Professional”
Job description;
• Involved in the implementation of brand plan and assisted management in the streamlining of cross functional communication.
• Assisted in trade marketing and retail business expansion.
• Conducted BTL activities in various institutions, malls and retail outlets.
• Managed online marketing and direct selling through websites.
• Involved in the professional documentation of contracts and agreements.
As Professional Services Representative in Sales Department, July 2007 to April 2009
• Successfully launched Pfizer’s blockbuster product Chantix & created brand awareness through BTL activities in leading organizations.
• Implemented innovative ideas to boost the sales of Chantix in Karachi region.
• Attended the Sales conference in Malaysia in 2008.
• Selected as product Specialist (cardio vascular Division).
• Developed Strong relations with Key Opinion Leaders and customers.
• Organized Continuing Medical Education activities for NICVD and other institutions.
• Delivered presentations & conducted Round Table Discussions and Foreign Speaker Programs.
Elective Courses: Strategic Marketing, Brand Management, International Marketing, Customer Ascendancy, Industrial Marketing, Sales Management, Services Marketing, Advance & Applied Business Research, Project Management, Supply Chain Management Major Term Reports (Selected) Developed brand repositioning and revitalizing strategies for Igloo ice cream Pakistan Conducted brand audit & developed brand activation & roll out strategies of Mobilink Jazz. Conducted a Comparative Service Quality analysis of 5 Hospitals of Karachi,Pakistan Highlighted major problems & developed strategies to achieve customer Ascendancy at Atco Laboratories Pakistan. Analyzed the structure and design of Sales Function/Department of Pfizer Laboratories Pakistan Conducted Competitive Market Research analysis of coca Cola beverages Company Pakistan Prepared a report on B2B marketing strategy for Combur Test Strips of Roche Pharma. Visited Indus Motor Company and developed a report on Toyota Production System. MBA Project: Marine Group of Companies Pakistan: Provided services as an external consultant to evaluate the Feasibility study and imports/exports volumes. Performed Supply Chain Analysis of Prem-Nagar Dry Port at Lahore 6 week’s Internship at Currency Management Department, Banking Services Corporation, State Bank of Pakistan. From June 2010 to August 2010 Analyzed and highlighted the key problematic areas and proposed recommendations for Inventory Management System of State Bank of Pakistan Revitalized the internal communication through redesigning the Currency News letter at Currency Management Department Extramural Activities: IBA Marketing Club & Leadership Club Membership, 2011. IBA HR-Forum: Assistant Event Manager, 2011. IBA H.R Club: Elected Member of Executive Council, 2010-2011. IBA Training Workshop: Event Manager, Becoming a Trade Expert, June 2010.
Faculty of Pharmacy, K.U: Chief Organizer of the annual get-together and welcome parties. Faculty of Pharmacy: Member Cricket team, 2006. Windsor Public High School: Head Boy &Class Representative, 1999.