Retail Director
Al-Haddad Group
Total des années d'expérience :17 years, 8 Mois
Directly responsible for overall profitability, sales and commercial for two retail chains (Total 90 stores across 20 cities) which generate $200 Million annually in sales revenues. Define and implement long and short term objectives, oversee and control all daily operations, policy implementations, communications / promotions and strategic directions. Set budgets, initiate cost control to ensure profitability, recruit, hire and motivate staff of 300 employees.
Develop retail vision, strategy and plan to drive top-line growth and bottom-line profitability.
Built entire retail sales team from scratch of 300 employees in 6 months (salesmen, shop managers and area managers) to meet the new Saudization regulation in KSA, which exceeded all previous sales projections.
Launched the two new retail concepts for Al-Haddad Group retail brands (Haddad and KUBE) in coordination with the one of best retail concept developers companies across the world, and launched Haddad E-Commerce platform.
Ensure that the requisite structures, systems and procedures are in place to implement the agreed strategies.
Manages all aspects of the business to ensure that focus stays on key business initiatives, store presentation, marketing execution and daily operational cost control.
Create inspirational and growth enabled environment for staff, and foster positive company philosophy.
Maintain a strong presence in the shops, leading by example to ensure that customers receive the highest standards of customer service and sales expertise at all times.
Direct Responsibility for managing all the product categories, with $200 Million turnover. In addition of managing all aspects of retail marketing that includes concept management, budget management, off & on-line advertising, CRM and E-Commerce.
Established relationships with the more than 50 different vendors (Includes Samsung, Apple, Sony, Lenovo, HTC, LG, Microsoft and many others), in addition of taking the lead of introducing new categories; Tablets, Wearable’s, Value Added Services and Home Entertainment Categories, with an annual buying value of $200 Million.
Develop and direct the implementation of customer oriented propositions and commercial strategies.
Introduced store profiling, category management, assortment planning, markdown management and a lot of other successful retail practices resulted in improving the growth margin by 5%.
Establishing clear pricing & promotions strategies, discount structures, special price incentives, and guidelines for all retail channels.
Maximize overall profitability by applying understanding of retailer economics, product lifecycle management and inventory control to drive profitable volume.
Direct responsibility for the retail concept, look & feel, merchandising guidelines.
Set the annual promotion calendar and monthly communication plans for all product categories with maximum vendors support.
Directly responsible for managing and promoting LG Telecom & IT categories in Egypt, In addition of managing all marketing aspects across the Mobile & IT division that includes brand management, budget management and off & on-line advertising.
Participated in improving LG Mobile market share to became the third Mobile Phones brand in Egypt. Introduced the IT Category in Egypt which was highly accepted from different consumers.
Managing the marketing team on day to day basis, coaching and mentoring.
Set the yearly marketing strategy, budget management and allocation.
Work closely with creative agencies to ensure the communication strategy is met.
Develop special shops in shop programs / events / special campaigns for different partners by ensuring their maximum support.
Enhanced productivity, brand visibility, retailer satisfaction and played a key role in enhancing the customer experience across 500 outlets.
Develop and implement consumer research designed to understand the market, consumer’s behavior and to improve results of our sales promotions.
Maintaining awareness of market trends in the industry, understanding forthcoming customer initiatives and monitoring what competitors are doing.