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amr alsaied, مدير وكالة تسويق

amr alsaied

مدير وكالة تسويق·منصة التكامل للخدمات التسويقية

Saudi Arabia

Master's degree, التسويق

Work experience

Total years of experience: 13 years, 5 months

مدير وكالة تسويق

August 2024 - Present

منصة التكامل للخدمات التسويقية

Riyadh, Saudi Arabia

August 2024 - Present

أقود أعمال الوكالة بشكل كامل بما يشمل الإدارة التسويقية، المالية، والإدارية، مع التركيز على رفع الأداء وضمان جودة التنفيذ والنمو المستدام.
أعمل على تطوير وتنفيذ الإستراتيجية العامة وخطط النمو السنوية ومتابعة مؤشرات الأداء لتحقيق أهداف العملاء والسوق.
أشرف على مشاريع التحول الرقمي والحملات التسويقية المتكاملة لضمان نتائج قابلة للقياس وجودة عالية في التنفيذ.
أدير الحملات الإعلانية عبر المنصات الرقمية المختلفة (Google، Meta، TikTok، Snapchat) مع التركيز على تحسين العائد على الاستثمار.
أبني علاقات طويلة الأمد مع العملاء والموردين لتعزيز مكانة الوكالة وسمعتها في السوق.
أعمل على رفع الكفاءة التشغيلية من خلال تطوير الأنظمة الداخلية وتعزيز ثقافة الابتكار والمساءلة داخل الفريق.
أمثل الوكالة في الشراكات والمعارض والفعاليات لتعزيز حضورها وتوسيع فرص الأعمال.

الإنجازات البارزة:
ساهمت في تحقيق أداء مالي قوي بإجمالي مبيعات تجاوز 6 ملايين ريال سعودي خلال العام الماضي،
مع توسّع ناجح في خدمات التحول الرقمي وتنظيم الفعاليات.

Company industry:
Marketing
Job role:
Marketing and PR

Head Of Marketing Department

February 2021 - Present

Eyad Pastries factory

Abha, Saudi Arabia

February 2021 - Present

•Gathers and analyzes information to identify new markets and customers, demand for products and services, and efficacy of existing marketing campaigns and strategies.
•Conducts market research, sales forecasting, and strategic planning to assess and ensure the sale and profitability of products.
•Conducts pricing research and analysis to ensure competitive product and service pricing.
•Maintains knowledge of trends and developments in the market; identifies needs for new products and services and makes recommendations to leadership.
•Analyzes and evaluates financial aspects of product development.
•Collaborates in the development of new products.
•Composes, develops, evaluates, and conducts training on marketing activities, strategies, and policies.
•Collaborates, participates in and coordinates promotional activities or trade shows.
•Negotiates contracts for services needed to execute a marketing strategy.
•Performs other duties as assigned.

Company industry:
Food & Beverage Production
Job role:
Marketing and PR

Trade Marketing Manager

July 2017 - June 2021

AL Watania Agriculture company

Riyadh, Saudi Arabia

July 2017 - June 2021

A- Traditional Marketing
❖ Establish positioning, identify target audiences, and develop marketing
plans with specific objectives across different channels and segments
❖ Lead the execution of marketing programs from start to finish, leveraging
internal support and driving collaboration
❖ Analyze customer insights, consumer trends, market analysis, and marketing
best practices to build successful strategies
❖ Create, maintain, and conduct analytics reporting across multiple
platforms and extract key insights for future campaign development and
go-to-market strategies, complete with formal proposals and
recommendations on tactics.
❖ Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front doo
❖ Deploy successful marketing campaigns and own their implementation from ideation to execution
❖ Produce valuable and engaging content for our website and blog that attracts and converts our target groups.
❖ Preparing the budget for the marketing department
❖ Preparing the marketing plan
❖ Preparing the marketing department hierarchy.
❖ Preparing market research studies for all subsidiaries.
❖ Change the identity of the subsidiaries.
❖ Changing brand identities.
❖ Establishing the Marketing Supervision Department to monitor product placement in the market.
❖ Evaluating distributors for the purpose of accepting or rejecting the
contract
B-Digital Marketing:
❖ Set digital marketing strategies using all necessary tools.
❖ Research products, services and current strategies to identify new
opportunities.
❖ Analyze web traffic metrics and suggest solutions to boost web presence.
❖ Monitor SEO/SEM, marketing and sales performance metrics to forecast
trends.
❖ Build strong client relationships through social media interaction.
❖ Keep up-to-date with our audience’s preferences and proactively suggest new campaigns.
❖ Liaise with Marketing, Sales, Design and Content teams to optimize customer experience and ensure brand consistency
❖ Identify advertising needs
❖ Establish best practices in digital marketing
❖ Stay up-to-date with digital technologies developments

Company industry:
Food & Beverage Production
Job role:
Marketing and PR

Account Manager

March 2016 - October 2017

Karma Advertising Agency

March 2016 - October 2017

Playing an integral role in new business and hold responsibility for the
effective on-boarding of new clients.
• Responsible for the development and achievement of sales through the
direct sales channel.
• Assisting in the preparation of the marketing plan for customers, including:
I. Finds ways to sell products in the face of a down market
II. Analyzes and creates a plan for engaging the target market
III. Analyzes the competition to create a plan for engagement
IV. Sets up booths at trade shows and demonstrates the quality or uses of a product.
• Focusing on growing and development existing client, together with
generating new business.
• Write business plan for all current and opportunity tender business.
• Conducting regular business review with customer and

Company industry:
Advertising
Job role:
Accounting and Auditing

Marketing and sales Supervisor

January 2013 - February 2016

Memco International

United Arab Emirates

January 2013 - February 2016

Formulate pricing policy.
• Attend trade shows to identify new services and products.
• Coach, train, counsel, recruit and discipline employees.
• Evaluate on-the-job performance of sales team.
• Identify future and current trends that appeal to consumers.
• Approve contracts with vendors.
• Keep up with fluctuating demand and supply.
• Ensure promotions are in with company’s standards.
• Monitor local competitors.
• Organize sales staff schedules.
• Preside over staff meetings.
• Handle customer complaints, questions and issues.

Company industry:
Advertising
Job role:
Marketing and PR

Education

Arab Academy For Science, Technology & Maritime Transport

October 2025

October 2025

Master's degree, التسويق

Egypt

Zagazig University

May 2006

May 2006

Bachelor's degree, Physical Education

Saudi Arabia

)

Skills

Strategy Development
Expert
Strategy Development
Expert
Promotions
Expert
Promotions
Expert
Market Planning
Expert
Market Planning
Expert
Market Analysis
Expert
Market Analysis
Expert
تحليل الأسعار
Expert
تحليل الأسعار
Expert
MARKETING
Expert
MARKETING
Expert
SALES
Expert
SALES
Expert
BUSINESS PLANS
Expert
BUSINESS PLANS
Expert
COACHING
Expert
COACHING
Expert
CONTRACT MANAGEMENT
Expert
CONTRACT MANAGEMENT
Expert
CUSTOMER RELATIONS
Expert
CUSTOMER RELATIONS
Expert
DIRECT MARKETING
Expert
DIRECT MARKETING
Expert
MARKET PLANNING
Expert
MARKET PLANNING
Expert
MEETING FACILITATION
Expert
MEETING FACILITATION
Expert
ORGANIZATIONAL SKILLS
Expert
ORGANIZATIONAL SKILLS
Expert

Languages

Arabic
Expert
English
Expert

Training and Certifications

Training
"Google Analytics for Power Users"
Google Analytics Academy Show credentials
Positioning: What you need for a successful Marketing Strategy
IE Business School Show credentials
Retail Marketing Strategy
University of Pennsylvania Show credentials
Fundamentals of Marketing Strategy
University of London Show credentials
Advanced Google Analytics
Google Analytics Academy Show credentials