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Nuki Zhgenti, Founder | Marketing Manager | Real Estate Sales

Nuki Zhgenti

Founder | Marketing Manager | Real Estate Sales·Loop Agency - Premium real estate agency

Georgia

Bachelor's degree, Business Administration

Work experience

Total years of experience: 5 years, 5 months

Founder | Marketing Manager | Real Estate Sales

November 2025 - Present

Loop Agency - Premium real estate agency

Tbilisi, Georgia Hybrid

November 2025 - Present

Founded and operated a boutique venture focused on premium real estate marketing and sales (premium
apartments and land plots).
Produced ~10 content pieces/week across Instagram, Facebook, and TikTok; owned campaign concepts and
creative direction to drive inbound demand.
Generated and managed ~100 leads/month via inbound, referrals, and social channels; handled calls,
showings, negotiations, and closing support.
Closed 4-5 deals/month at $100K-$400K ticket size; running in parallel with full-time role.

Company industry:
Real Estate

Business Development Manager / Account Manager

January 2021 - Present

Redberry International - Digital transformation agency

Tbilisi, Georgia

January 2021 - Present

Managed inbound B2B sales for international clients, handling ~4 qualified leads/week and driving discovery,
positioning, and proposals end-to-end.
Delivered 5-6 proposals/month and closed 7-8 new client contracts/year; typical cycle 2-3 weeks from
brief to signature.
Closed deals in the $50K-$200K range (largest $300K), contributing to $2M+ total closed value since 2021
across 50+ clients (US, UK, Western Europe, Africa, UAE).
Coordinated scoping and estimation with product, design, and engineering teams; produced structured
documentation in Notion (user stories, acceptance criteria, backlog, scope).
Owned post-sale account health across 7-8 concurrent accounts (teams up to 10), running weekly
governance calls, scope change management, and escalations. .
Drove account expansion via Phase 2 upsells and staff augmentation; achieved upsells on ~60% of
managed projects and supported 10-12 placements (profile matching + interview coordination).
Represented Redberry at Laracon (2024-2025) and TechBBQ (2023) to generate leads and partnerships.

Company industry:
Software Development

Chief Marketing Officer

November 2024 - January 2025

Materia Development

Tbilisi, Georgia Hybrid

November 2024 - January 2025

Led end-to-end rebrand and marketing execution; managed a cross-functional team of 5 (design, branding,
advertising, copywriting).
Owned go-to-market and campaign coordination for premium primary real estate, including land plots,
premium residential developments, and hotel apartments.
Managed monthly marketing budget of $200K, aligning strategy, execution, and timelines.
Tracked and managed ~300 leads/month in Bitrix24 CRM, supporting funnel visibility and conversion
focused collaboration with sales.

Company industry:
Real Estate

Marketing Intern

January 2021 - January 2022

TBC Bank (TBC Concept)

Tbilisi, Georgia

January 2021 - January 2022

Coordinated and planned offering campaings for TBC Concept working with internal stakeholders and
external partners.
Assisted in offer rollouts by aligning partner inputs, messaging, and timelines from planning to launch.
Contributed to marketing research by collecting market and customer insights, organizing findings, and
summarizing results for the team.

Company industry:
Banking

Education

Free University of Tbilisi

January 2022

January 2022

Bachelor's degree, Business Administration

Georgia

Free University of Tbilisi

January 2022

January 2022

Bachelor's degree, Administration And Business Administration

Georgia

TBC Bank UX/UI Academy

January 2021

January 2021

High school or equivalent, Design

Georgia

TBC Bank UX/UI Academy

January 2021

January 2021

High school or equivalent, Banking

Georgia

Skills

ACCOUNT MANAGEMENT
Intermediate
ACCOUNT MANAGEMENT
Intermediate
BUSINESS DEVELOPMENT
Intermediate
BUSINESS DEVELOPMENT
Intermediate
BUSINESS TO BUSINESS
Intermediate
BUSINESS TO BUSINESS
Intermediate
COST ESTIMATION
Intermediate
COST ESTIMATION
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
DIGITAL TRANSFORMATION
Intermediate
DIGITAL TRANSFORMATION
Intermediate
GOVERNANCE
Intermediate
GOVERNANCE
Intermediate
PROJECT SCOPING
Intermediate
PROJECT SCOPING
Intermediate
REAL ESTATE
Intermediate
REAL ESTATE
Intermediate
SALES
Intermediate
SALES
Intermediate
ACCOUNT MANAGEMENT
Intermediate
ACCOUNT MANAGEMENT
Intermediate
BUSINESS DEVELOPMENT
Intermediate
BUSINESS DEVELOPMENT
Intermediate
BUSINESS TO BUSINESS
Intermediate
BUSINESS TO BUSINESS
Intermediate
COST ESTIMATION
Intermediate
COST ESTIMATION
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
DIGITAL TRANSFORMATION
Intermediate
DIGITAL TRANSFORMATION
Intermediate
GOVERNANCE
Intermediate
GOVERNANCE
Intermediate
PROJECT SCOPING
Intermediate
PROJECT SCOPING
Intermediate
REAL ESTATE
Intermediate
REAL ESTATE
Intermediate
SALES
Intermediate
SALES
Intermediate

Languages

English
Beginner

Hobbies

  • Creative Writing; painting
    Cannes lions 2025 film category