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George Stinga, Sales Manager

George Stinga

Sales Manager·Laguna SRL,

Germany

Bachelor's degree, Law

Work experience

Total years of experience: 17 years, 0 months

Sales Manager

January 2024 - January 2025

Laguna SRL,

Pitesti, Romania

January 2024 - January 2025

• Owned commercial performance across 8 regions with full territory responsibility.
• Increased annual turnover from €4.0M to ~€5.0M (+17.9%).
• Improved net margin from 5% to 7% through tighter execution and performance control.
• Digitalized the sales process, improving reporting accuracy and team productivity.
• Negotiated contracts and strengthened long-term distributor/customer partnerships.
• Led sales team performance through KPI tracking, coaching, and structured action plans.
Company industry:
Call Centers & Customer Care Outsourcing

Contracts Manager

November 2019 - October 2021

Doors4UK LTD,

London, United Kingdom

November 2019 - October 2021

• Increased monthly turnover from £65K to £116K (+78%) within 6 months by introducing KPIs and
improving team execution.
• Managed end-to-end customer accounts (sales → delivery → installation → aftersales).
• Launched warehouse/workshop operations delivering £40K+ net profit in year one.
• Coordinated cross-border logistics (Germany → UK) plus UK & Ireland distribution.
• Supported recruitment and supervised installation teams to ensure delivery quality and timelines.
Company industry:
Interior design

Area Sales Manager

January 2015 - October 2019

Bergenbier SA (Molson Coors),

Alexandria, Romania

January 2015 - October 2019

• Led internal sales reps (3-5) and distributor teams (7-10) to exceed territory objectives.
• Increased sales volume from ~17, 000 hl to 39, 000 hl (2.3x growth) through market development and
RTM execution.
• Implemented VMI, improving stock freshness, availability, and distributor performance.
• Managed regional contracts, ensured compliance, and supported National Key Account execution locally.
• Oversaw 800+ cooling units/draught systems, ensuring branding, quality, and asset compliance.
Company industry:
FMCG

Sales Supervisor

January 2013 - January 2015

Bergenbier SA (Molson Coors),

Alexandria, Romania

January 2013 - January 2015

• Managed a sales force of 5-8, driving execution, coaching, and performance reviews.
• Oversaw 1, 000+ assets (coolers & draught installations), ensuring compliance and visibility.
• Contributed to RTM transformation project replacing an underperforming distributor, improving market
results.
Company industry:
FMCG

Field Sales Representative

January 2012 - January 2013

Bergenbier SA

Alexandria, Romania

January 2012 - January 2013

Managed 200 customers and executed trade
marketing activations. Managed 150 clients, improved distributor
execution. Reduced outstanding balances and exceeded sales
targets.
Company industry:
FMCG

Trade Representative

January 2007 - January 2011

Ursus Breweries (SABMiller)

Alexandria, Romania

January 2007 - January 2011

Company industry:
FMCG

Sales Representative

January 2005 - January 2007

Farmacia Caritas

Alexandria, Romania

January 2005 - January 2007

Company industry:
FMCG

Education

University of Craiova

July 2003

July 2003

Bachelor's degree, Law

Romania

Skills

BUSINESS DEVELOPMENT
Intermediate
BUSINESS DEVELOPMENT
Intermediate
CONTRACT NEGOTIATION
Intermediate
CONTRACT NEGOTIATION
Intermediate
COST REDUCTION
Intermediate
COST REDUCTION
Intermediate
KEY PERFORMANCE INDICATORS KPIS
Intermediate
KEY PERFORMANCE INDICATORS KPIS
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
MANAGED ACCOUNTS
Intermediate
MANAGED ACCOUNTS
Intermediate
MANAGEMENT
Intermediate
MANAGEMENT
Intermediate
REVENUE GROWTH
Intermediate
REVENUE GROWTH
Intermediate
SALES
Intermediate
SALES
Intermediate
TRACEABILITY MATRIX
Intermediate
TRACEABILITY MATRIX
Intermediate

Languages

Romanian
Beginner
English
Beginner

Training and Certifications

Certifications
MiniMBA BusinessDrive