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Maha  Alhashmi , Strategy Analyst

Maha Alhashmi

Strategy Analyst·Wio Bank,

United Arab Emirates

Bachelor's degree, Integrated Strategic Communication

Work experience

Total years of experience: 5 years, 2 months

Strategy Analyst

May 2025 - Present

Wio Bank,

Abu Dhabi, United Arab Emirates

May 2025 - Present

• Partner with the CEO Office to drive strategic initiatives and deliver Executive Committee (EXCO) and Board
presentations supporting executive decision-making.
• Develop executive reports, Board papers, strategic briefings and decision-support materials for the Executive
Leadership Team.
• Lead market intelligence and competitive benchmarking across digital banking, fintech, AI, open banking, and
financial services to identify strategic opportunities and emerging industry trends.
• Coordinate enterprise-wide strategic initiatives by working closely with Product, Technology, Operations, Risk,
Compliance, and Corporate Functions.
• Develop executive dashboards, milestone trackers, and strategic reporting to monitor business priorities and
transformation initiatives.
• Lead the development of strategic award submissions that showcase organisational innovation, business growth
and market leadership.
• Develop executive communications, strategic narratives and leadership briefings for Board and Executive
Committee meetings.
• Deliver strategic research, business analysis and recommendations that inform corporate priorities and executive
decision-making.

Company industry:
Financial Services
Job role:
Management

Student Career Development Officer

November 2022 - May 2025

Zayed University,

Abu Dhabi, United Arab Emirates

November 2022 - May 2025

• Led student engagement and recruitment initiatives through strategic marketing campaigns and employer
partnerships.
• Managed university employment programmes, connecting students with career development opportunities and
industry placements.
• Planned and delivered career fairs, networking events, and employer engagement activities.
• Built relationships with corporate partners to secure sponsorships, internships, and graduate employment
opportunities.
• Oversaw programme administration, contracts, budgets, and vendor coordination while ensuring policy compliance.

Company industry:
Primary, Prep, & Secondary School

Business Analyst Intern

February 2021 - December 2021

Deloitte,

Abu Dhabi, United Arab Emirates Hybrid

February 2021 - December 2021

• Supported consulting engagements for government and private sector clients across Saudi Arabia.
• Contributed to business case development, customer experience transformation and digital strategy initiatives.
• Conducted market research, business analysis, and data interpretation to support strategic recommendations.
• Contributed to process improvement initiatives that enhanced operational performance.
• Provided Arabic-English translation for client workshops and stakeholder communications.

Company industry:
Accounting
Job role:
Accounting and Auditing

Communication & Marketing Trainee

July 2020 - January 2021

Federal Authority for Identity and Citizenship

Abu Dhabi, United Arab Emirates Remote

July 2020 - January 2021

• Supported internal communications and corporate correspondence.
• Assisted with communication initiatives across departments.
• Translated official documentation between Arabic and English.
• Contributed to administrative coordination and stakeholder communications.

Company industry:
Public Administration
Job role:
Marketing and PR

Education

Zayed University

July 2021

July 2021

Bachelor's degree, Integrated Strategic Communication

United Arab Emirates

GPA (point): 3.3 out of 4

GPA (point): 3.3 out of 4

Skills

AGILE PROJECT MANAGEMENT

Intermediate

BUSINESS STRATEGIES

Intermediate

COMPETITIVE INTELLIGENCE

Intermediate

CORPORATE STRATEGY

Intermediate

EXECUTIVE PRESENCE

Intermediate

LEADERSHIP

Intermediate

MANAGEMENT CONSULTING

Intermediate

STAKEHOLDER ENGAGEMENT

Intermediate

STRATEGIC COMMUNICATION

Intermediate

STRATEGIC PLANNING

Intermediate

Languages

Arabic

Beginner

English

Beginner

Training and Certifications

Training
Banking
EIA

Hobbies and interests

reading