Assistant Manager – Marketing
Qurum Business Group
Total years of experience :14 years, 5 Months
Accomplishments:
Accredited with Outstanding Employee of the Quarter Award in Q4, 2018.
Showcased QBG Facilities Management as the Silver Sponsors - 2018, Gold Sponsors - 2016 and Platinum Sponsors - 2015 at the Facilities Management Middle East Magazine Awards.
Exhibited QBG for 3 seasons of Cityscape Global exhibition (2014, 2015 & 2016). Promoted QBG’s presence along with the various subsidiary companies and services.
Sponsored and hosted various Networking Events for Facilities Management across UAE & Oman in association with Middle East Facility Management Association (MEFMA).
Prepared award winning applications of renowned accreditation for the organisation like Dubai Chambers for CSR Label, Gulf Business Awards, Facilities Management Middle East Awards, etc.
Serving as member of the Monthly Management Meeting, updating top management including VC & Group Managing Director about the various Marketing activities and CSR initiatives.
Member of the Human Capital Committee, one of 6 members team facilitating welfare initiatives for the employees.
Ambassador of the female strength of Company (80 employees) for addressing their various issues and concerns.
Member of the CSR leadership team, one of 6 elected employees to discuss/finalize various CSR initiatives of the Company.
Hosted and successfully managed high magnitude and large scale CSR events and activities in association with Dubai Chamber of Commerce and other renowned companies for the environment, society and welfare of staff.
Supported the Staffing Solutions division in the entire recruitment and deployment procedure of Global Village outsourcing project 2014-2015.
Organized annual day comprising of motivational speeches, team building activities, awards & recognitions as well as entertainment programs.
Career Review:
Instrumental in developing and implementing innovative marketing and brand strategy for different companies under the Group for UAE and regional markets.
Building and executing impactful brand development, PR, communications and other multi-disciplined marketing initiatives including ATL/BTL activities, events as well as CSR initiatives.
Creating visual concepts to communicate with the clients in terms of marketing collateral namely print media adverts, brochures, flyers, e-mailers, e-greetings, newsletters, etc.
Determining annual marketing budget; scheduling/ controlling expenditures to ensure that all activities are delivered within defined budgets.
Conceptualizing robust plans, communicating the event’s vision and mission; set objectives; and crafting the event action plan. Generating creative concepts to enhance the various internal and external events.
Ensuring effective brand marketing communications, developing and monitoring content for company website, print communication, and advertising.
Building an industry-leading media presence, crafting way the brand is portrayed & optimizing social media image of the Group.
Supervising application for various awards, building internal framework for assessment as per recommendation of management.
Establishing CSR policy as well as rolling out CSR strategy subsequent to agreement of the board members. Initiating many CSR initiatives, the most recent one being the visit and donation towards Manzil Center for people with disabilities & Dubai Autism Center.
Developing and implementing real-time marketing intelligence strategy, monitoring and analyzing market trends, enhancing and refining targeting efforts to gain customer insight whilst keeping abreast of competitor activities - products and services.
Exploring ways of enhancing existing services thereby propelling profitability.
Identifying target markets, fostering communication with them to consistently chart a rising business curve.
Generating & updating various status reports, presenting findings and suggestions for the senior leadership team/ company directors and other stakeholders.
Accomplishments:
Efficiently conducted tire exhibitions for the Company across the globe with a remarkable ROI in Sales: Tires & Rubber Show - Russia in 2013 & 2014, SEMA Show - Las Vegas, USA in 2013, Reifen Show - Messe Essen, Germany in 2014 and Automechanika - Dubai, UAE in 2013 & 2014.
Organized effective technical seminars across export market for tires, batteries and lubricant products.
Delivered business growth and high ROI through successful local and international trade fairs, exhibitions and events.
Career Review:
Aided in creating and implementing the strategic marketing plans that will support the brand as well as generate revenues.
Pitched ideas and provided strategic communication vision on product graphics/ schemes for diverse export regions and markets.
Employed research expertise to forecast/analyze market trends, offered constructive insights regarding the market environment, technological and demographic variables.
Successfully delivered innovative social media strategies and solutions. Enhanced brand presence across all channels including Facebook, Twitter, LinkedIn, etc.
Served in briefing/advisory role, facilitated development/ update of corporate/brand websites. Utilized data-driven decision making competency for online marketing planning and execution to deliver on marketing and business objectives.
Enabled distribution excellence- established distribution networks and developed distribution strategies. Strove to maintain optimized/ high quality service through tactical negotiations with vendors and distributors to manage product distribution.
Accomplishments:
• Accredited with Best Employee Award for Samsung Business Group, Telecom Division, 2011
• Bestowed with Best Supporting Staff Award for EROS Warehouse Sale, 2010 & 2011
Career Review:
Managed product launch activities, promoted brands, and expanded their markets through live exhibition, conference, awards program, websites, training and certification.
Drove media/advertising strategies, responsible for ATL schedule implementation & management.
Collated and submitted weekly marketing reports to the top management.
Responsible for agency management, briefed them on various campaigns to ensure a collaborative, high-quality communications initiative.
Commanded marketing initiatives, liaised with the Principal Company and its outsourced marketing arm for the required creatives and collaterals for promotion/ campaigns resulting in improved ROI on marketing resources and creating a stronger connection with customers.
Performed competitor tracking analysis, product forecasting, sales analysis as well as gross profit analysis on monthly basis.
Professional Development: • Microsoft Office, International Computer Driving License-ICDL