Director of Marketing & Communications
Samaya Hotels & Resorts
Total years of experience :23 years, 2 Months
Samaya Hotels & Resorts, (Tiger Group) Dubai - U.A.E. (Director of Marketing & Communications) Jan/11-to date
• Appointed to lead the entire Marketing, Branding, Advertising & PR function through a turnaround.
• Assumed majority of responsibilities & accountabilities. Looking after 2 properties and one Travel Agency
Samaya Hotel Deira - Dubai 5 stars (213 rooms & suites, 5 meeting rooms, 3 F&B outlets)
Samaya Hotel Apartments - Sharjah (195 one bedroom apartments)
Dubai Link Tours - Dubai (fully fledged travel & tourism agency)
• Brand development, web site traffic growth, web site UI and advertising revenue. Developed brand strategy and statistics systems - Strategic Consulting, including business plan & sales strategy development - Advising new businesses on formation of corporations and business structures, drafting privacy policies and structuring commercial transactions - Generated new development deals for online booking Engines companies.
Al Bustan Residence, Deluxe Hotel Apartments (640 apartments 840 rooms)
Al Bustan Centre (100 Shops) - Fantasy Kingdom (Amusement centre) - Food & Beverage
• Led the developed and implementation of annual marketing plans that resulted in consistent sales increases, in a flat growth industry. During this time, marketing played a key role in achieving sales growth that consistently outperformed key competitors and the industry as a whole.
• Increased the Brand awareness through Press Releases and by publishing quarterly our in-house “Our News” 20 pages A4 Newsletter.
• Drove the development and implementation of media strategies that resulted in improved efficiency and accelerated sales growth and profitability.
• Directed development of business-to-consumer, business-to-business and associate-to-family, Local Store Marketing programs that drove incremental annual sales.
• Developed implemented online marketing and advertising that improved the results of our sales.
• Account Manager - Business Development of the Identity branch office in Riyadh, KSA.
• Managing the office in Riyadh and pitching for new accounts and servicing the existing accounts. My main duties to provide companies with an opportunity to strengthen their market position by communicating, identifying and understanding the key asset(s) of an organization by analyzing, investigating, developing and designing the image complex of the organization and assessing the total visual impression to make on the public, staff and customers, by following and maintaining the whole life cycle of the organization.
• Creating for the companies their visual communication and Brand identity guidelines, help as a reference point while applying the corporate identity theme to different media in the future.
• Built entirely new staff of 7 sales, marketing & design professionals, following company’s acquisition and relocation.
• Some of the services we provide is practical solutions in identity creation, planning and implementation, helping organizations built awareness and strengthen brand loyalty.