Ali El masri, Creative Director Art

Ali El masri

Creative Director Art

Alpha Vision

Location
Saudi Arabia - Jeddah
Education
Bachelor's degree, Graphic Design
Experience
16 years, 6 Months

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Work Experience

Total years of experience :16 years, 6 Months

Creative Director Art at Alpha Vision
  • Saudi Arabia - Jeddah
  • My current job since February 2019

Manage the creative process from concept to completion. Translate marketing objectives into clear creative strategies. Work closely with multidisciplinary project teams, particularly IT. Lead & direct the creative team in the production of all marketing collateral. Ensure visual communication & brand standards are met. Oversee client pitches and proposals. Oversee profitability, deliverables, timelines and budgets. Meet with clients or upper management to explain campaign strategies and solutions, Review work, troubleshoot and provide feedback to creative teams. Remain actively involved in hiring and training creative staff, Manage and cultivate the career development of staff members.

Design Team Leader at United Naghi Group
  • Saudi Arabia - Jeddah
  • February 2015 to February 2019

Responsible for the designs, coordination and execution of impactful print and marketing materials, for national and regional. Manage the creative team to design and produce persuasive product and promotional communications to support the marketing and sales goals of the company. Skillfully completes project specifications within predetermined timelines and budget. Designed packaging for Naghi brands, provide direction and leadership for new brand identity. Worked close with product managers, sourcing, merchandising, E-commerce and marketing to establish branding recogntion. Created luxury branding and marketing materials that adhered to establish brand standards and identity across multiple brands. Generate concepts and follow through to production.

Hygeine Promoter at Solidarites international
  • Lebanon - Tripoli
  • March 2014 to February 2015

- Mobilize the communities by explaining the benefits of humanitarian action and encourage children’s participation in hygiene promotion sessions;
- ACTIVE partner of the Hygiene Promotion program and inventive in design materials.
- Conduct assessments and surveys in the field to understand vulnerable families practices and knowl- edge related to hygiene, and to identify their most pressing needs
- Conduct hygiene promotion sessions in the field, Report activities to the managementv
- Maintain an accurate reporting and data management of activities.

Marketing & Visual Merchandising Manager at JST
  • Lebanon - Tripoli
  • September 2011 to August 2013

- Team managing, Marketing materials, Interior designer (studio design), Decorating (making best use of a store's space and layout, creating visual merchandising packs, producing design ideas for displays).

Graphic designer at Spotpress
  • Lebanon - Tripoli
  • April 2009 to September 2011

- Book design, artwork and layout, blads, presentations, catalogues, bags design, packaging.
- Corporate design, branding, stationery, design for print, marketing materials - leaflets, brochures, catalogues, magazines, newsletter.

Graphic Designer at impress
  • Lebanon - Tripoli
  • May 2007 to September 2009

- Book design, artwork and layout, blads, presentations, catalogues.
- Corporate design, branding, stationery, design for print, marketing materials - leaflets, brochures, catalogues, magazines, newsletter.

Education

Bachelor's degree, Graphic Design
  • at MUT
  • December 2012

Specialties & Skills

Graphic Design
Media Design
CRF design
Newsletter Design
Sheet Metal Design
Microsoft
Adobe (photoshop, Indesign, illustrator, dream weaver,Premiere, flash)
illustration

Languages

Arabic
Expert
English
Expert
French
Beginner

Memberships

Red Cross
  • Member
  • March 2010