Sales & Operations Director
National Resources Insurance
Total years of experience :30 years, 10 Months
Managing one of the most reputed and well-established insurance brokerage companies in the UAE.
Handling the business relationships with local and international Insurance Companies.
Coping with new rules and regulations governing the insurance industry.
Setting medium and long term strategical plans securing organic growth.
Leading and managing talented proactive sales teams.
Focusing on potential business opportunities.
Exploring new markets segments and follow updated market trends.
Reaching new records in sales revenues.
Restructuring all the internal sales procedures, underwriting processes and financial protocols as part of the Centralization Strategy.
Implementing a full fledge business plan to accommodate with the new market requirements.
Launching continuous learning programs securing sound technical product knowledge.
Improving the Turn-Around-Time for client servicing.
Set new incentive schemes based on a matrix of criteria including: Sales, profitability, and customer satisfaction.
Diversifying sales activities by focusing on new insurance sectors with high gross profit ratios.
Led several divisions spanning from Sales & Marketing, Finance, Accounting, Purchases & Procurements, Services and Manufacturing.
Set yearly budgets, sales targets and purchasing forecasts.
Monitored Operational Expenses and Cash Flow management.
Handled the business relationship with multinational suppliers.
Established a robust pricing matrix which boosted Gross Margins
Managed inventories and improved their Turnover Ratios.
Optimized the production cost by successfully outsourcing raw materials and improving production techniques.
Launched the largest Pre-qualification campaign with 120 consultants and contractors.
Pre-qualified the production factory as an ITT (Xylem) certified manufacturing facility.
Allocated the engineering teams into sales, Pre-sales & Post-sales.
Introduced sales incentives matrix for sales engineers and a target earnings scheme for supporting engineers.
Managed the ISO teams for the pre-qualification and renewal procedures.
Conducted effective market surveys and designed accurately targeted marketing promotions.
Acquired MEGA sales and service projects in Dubai, Abu Dhabi and Al Ain.
Managed the sales and operations of three divisions: Heavy Equipment, Domestic Appliances and Kitchen Production Facility.
Oversaw HR, Finance, Sales, Suppliers, Purchases, Production, Service, Government Sector and Contracts.
Introduced Decoy pricing, predatory pricing, premium pricing, loss leaders and cash cows.
Built capability in teams by extensive training programs in sales, marketing and product knowledge.
Adopted a new marketing mix and elaborated new brand strategies based on brand positioning and brand perceived value.
Enhanced brand awareness and gained trade recommendation with innovative promotional activities
Approached new market segments and took a major sales share from such emerging markets.
Won the competition and prize of the best distributor for Electrolux all over the Middle East and North African region.
Freed up locked capital by liquidating obsolete and discontinued stock of over than 10 years.
Expanded the production facilities for the kitchen factory to meet rising demands.
Designed a state of the art service center for the machinery division in collaboration with major suppliers.
Won Mega Projects in Dubai and Abu Dhabi
Managed business key brands such as Nokia, Apple, Dell, Lexmark.
▪ Handled multiple retail outlets in Dubai and Sharjah, driving sales and recording
outstanding performance.
▪ Won the best Nokia Showroom in the UAE.
Lebanese Modern Company for Marketing - Lebanon
Handled international brands such as Samsung, LG, Sharp, Sony, JVC, Panasonic......Etc.
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